framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

commercials category

Car commercials

FrameThrower's visual library has 2,718 car commercials (1990–2026), cut shot by shot, 488 of them award-winning. Brands include Volkswagen, Toyota, Audi and Honda, with directors such as Sebastian Strasser, Antoine Bardou-Jacquet and Bart Timmer.

2,718
Commercials in our library
488
Award-winning
1990–2026
Active

01 · Featured

The most awarded of the car commercials

Video: Honda Greece on YouTube

Cannes Lions Titanium 2014

Honda “Sound of Honda / Ayrton Senna 1989” 2013

Honda recreates Ayrton Senna's fastest lap at Suzuka Circuit using light and sound, showcasing their telemetry technology and commitment to innovation.

Directed by Kosai Sekine · Dentsu Inc. · Dentsu Creative X Inc.

See the spot →

02 · Directors

Directors who shoot car commercials

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Brands making car commercials

Every brand in the library, by award-winning work.

  • Volkswagen1998–2026

    186 commercials · 54 award-winning

  • Toyota1999–2026

    188 commercials · 20 award-winning

  • Audi1992–2026

    97 commercials · 20 award-winning

  • Honda2003–2026

    76 commercials · 19 award-winning

  • Mercedes-Benz1990–2026

    90 commercials · 17 award-winning

  • BMW1994–2026

    71 commercials · 13 award-winning

  • Renault2007–2026

    61 commercials · 13 award-winning

  • Volvo1995–2026

    38 commercials · 12 award-winning

  • Ford1997–2026

    97 commercials · 9 award-winning

  • Nissan1996–2026

    83 commercials · 9 award-winning

  • Jeep1994–2026

    25 commercials · 8 award-winning

  • Hyundai2000–2026

    76 commercials · 7 award-winning

Also: Car One, Chevrolet, Porsche, Citroen, Mercedes, Mini, Peugeot, Lexus, Volkswagen UK, Land Rover, Dodge, Chrysler

04 · Works with

Who makes them

From the credits: the companies behind the spots, by number of spots.

Production companies behind them

05 · Awards

Car commercials's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 59

    Clio Awards

    1 top prize

  • 55

    British Arrows

    .

  • 54

    Cannes Lions

    3 top prizes

  • 53

    Epica

    1 top prize

  • 45

    El Ojo de Iberoamérica

    1 top prize

  • 38

    AICP Awards

    .

  • 33

    D&AD

    1 top prize

  • 23

    London International Awards

    .

06 · Work

Commercials by Car commercials

Our visual library has 2718 Car commercials commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

1990
1995
2000
2005
2010
2015
2020
2025

Most awarded

07 · For producers

What producers use Car commercials's page for

  1. 01Directors who shoot car commercials

    A car brief needs directors who have done it, and done it well.

    Sebastian Strasser, Antoine Bardou-Jacquet, Bart Timmer and more, each with every spot, credits and awards, to shortlist from.

    Sebastian Strasser© VolkswagenAntoine Bardou-Jacquet© HondaBart Timmer© Volkswagen AGDante Ariola© BMW
    Sebastian Strasser · Antoine Bardou-Jacquet · Bart Timmer

  2. 02Reference frames for your car treatment

    The treatment is due and every Pinterest reference has been in ten other decks.

    All 2,718 commercials, cut shot by shot: search them by describing the shot and pull the frame or clip, with who made it.

    Honda “Sound of Honda / Ayrton Senna 1989”© HondaHonda “Grrr”© HondaVolvo “Twister”© VolvoJeep “Snow Covered”© Jeep
    2,718 commercials

08 · Questions

About Car commercials

What are the best car commercials?+

By the awards they won: Honda “Sound of Honda / Ayrton Senna 1989” (2013), Honda “Grrr” (2004), Volvo “Twister” (1995), Jeep “Snow Covered” (1994) and Honda “Cog” (2004).

Who directs car commercials?+

Sebastian Strasser (18 spots, 9 award-winning), Antoine Bardou-Jacquet (10 spots, 7 award-winning), Bart Timmer (13 spots, 5 award-winning), Dante Ariola (10 spots, 5 award-winning), Vellas (7 spots, 5 award-winning) and Johnny Green (5 spots, 5 award-winning).

Which agencies make car commercials?+

INNOCEAN (84), DDB (47), Wieden+Kennedy (46), Saatchi & Saatchi - USA (42), Publicis Conseil (39) and adam&eve\TBWA (37).

Which production companies make car commercials?+

Local Boy (80), MJZ (47), Stink (41), Good Oil (40), GREATERGOOD (37) and Wild Gift (33).

09 · Discover

Other categories