Tech ads

01 · Featured

The most awarded of the tech ads

© Anthropic© Anthropic© Anthropic© Anthropic© Anthropic© Anthropic

Cannes Lions Grand Prix 2026

Anthropic “Can I Get a Six-pack Quickly” 2026

A young man asks a muscular man for advice on getting a six-pack quickly, only to be given a ridiculous product recommendation.

Directed by Jeff Low · Mother · Biscuit Filmworks

Every shot in the library

02 · Directors

Directors who shoot tech ads

Who made the work, and how much of it won awards. From the credits on every spot.

• © Apple16 award-winningAndreas Nilsson25 spots · Apple “Action Mode”
• © Amazon Alexa9 award-winningWayne McClammy21 spots · Amazon Alexa “Mind Reader”
• © Squarespace9 award-winningSteve Rogers14 spots · Squarespace “A Tale as Old as Websites”
• © Google Nest7 award-winningMark Molloy12 spots · Google Nest “Anthem”
• © Apple7 award-winningMegaforce9 spots · Apple “AirPods - Quiet the Noise”
• © Life3607 award-winningSteve Ayson9 spots · Life360 “I Think of You Dying”
• © Bose6 award-winningMiles Jay14 spots · Bose “Alive”
• © Anthropic6 award-winningJeff Low10 spots · Anthropic “Can I Get a Six-pack Quickly”
• © Fed Ex6 award-winningJim Jenkins9 spots · Fed Ex “Band”
• © Apple6 award-winningKim Gehrig7 spots · Apple “Find Your Friends”
• © Uber5 award-winningMichael Spiccia11 spots · Uber “Close”
• © Samsung5 award-winningMatthijs van Heijningen10 spots · Samsung “Ostrich”

03 · Clients

Brands making tech ads

Every brand in the library, by award-winning work.

• Apple1994–2026

  165 commercials · 81 award-winning

• Amazon2015–2026

  133 commercials · 29 award-winning

• Samsung2013–2026

  154 commercials · 24 award-winning

• Google2009–2026

  91 commercials · 22 award-winning

• Squarespace2016–2026

  40 commercials · 18 award-winning

• Sony1995–2026

  36 commercials · 11 award-winning

• eBay2005–2026

  45 commercials · 10 award-winning

• Facebook2014–2026

  27 commercials · 9 award-winning

• Uber2017–2026

  52 commercials · 8 award-winning

• Beats by Dre2015–2026

  27 commercials · 8 award-winning

• IBM1994–2025

  19 commercials · 8 award-winning

• Meta2022–2026

  40 commercials · 7 award-winning

Also: Airbnb, HP, FedEx, WhatsApp, Tinder, Canon, Life360, Monster.com, Fed Ex, Sony Bravia, Amazon Alexa, Polaroid

04 · Works with

Who makes them

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Tech ads's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 58

  AICP Awards

  .

• 57

  Clio Awards

  1 top prize

• 53

  Cannes Lions

  5 top prizes

• 41

  The One Show

  .

• 38

  Ciclope

  1 top prize

• 37

  London International Awards

  .

• 34

  D&AD

  .

• 32

  British Arrows

  .

06 · Work

Commercials by Tech ads

Our visual library has 2085 Tech ads commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© AnthropicAnthropic “Can I Get a Six-pack Quickly” 2026Cannes Lions Grand Prix 2026

© Life360Life360 “I Think of You Dying” 2026D&AD Yellow Pencil 2026

© ClaudeClaude “A Time and a Place” 2026D&AD Yellow Pencil 2026

© WabaWaba “Waba Ramadhan” 2026Dubai Lynx Grand Prix 2026

© Beats by DreBeats by Dre “Some Play, Others Glide” 2026British Arrows Gold 2026

Most awarded

• © AnthropicAnthropic “Can I Get a Six-pack Quickly” 2026Dir. Jeff Low · MotherCannes Lions Grand Prix 2026
• © AppleApple “Relax, It's iPhone – R.I.P. Leon” 2023In-houseCannes Lions Grand Prix 2023
• © Intel + ToshibaIntel + Toshiba “The Beauty Inside” 2013Dir. Drake Doremus · Pereira & O'DellCannes Lions Grand Prix 2013
• © Philips Cinema TVPhilips Cinema TV “The Gift” 2010Dir. Carl Erik RinschCannes Lions Grand Prix 2010
• © MaxellMaxell “Israelites” 1990Dir. Steve Lowe · Howell Henry Chaldecott LuryCannes Lions Grand Prix 1990
• © Microsoft XboxMicrosoft Xbox “Hunted” 2008Dir. Simon McQuoid · McCann Worldgroup/T.A.G.Clio Awards Grand Prix 2008
• © Life360Life360 “I Think of You Dying” 2026Dir. Steve Ayson · AltoD&AD Yellow Pencil 2026
• © ClaudeClaude “A Time and a Place” 2026Dir. Jeff Low · MotherD&AD Yellow Pencil 2026
• © UberUber “Uber 'Trains, Now on Uber' - Mark” 2024Dir. James RouseCannes Lions Gold 2024
• © AppleApple “Find Your Friends” 2024Dir. Kim Gehrig · In-houseCannes Lions Gold 2025
• © AppleApple “Relax: Tractor” 2024In-houseCannes Lions Gold 2024
• © AppleApple “Relax, It's iPhone – Action Mode” 2023In-houseCannes Lions Gold 2023
• © AppleApple “AirPods – Bounce” 2020Dir. Oscar Hudson · TBWA\Media Arts LabD&AD Yellow Pencil 2020
• © Beats by DreBeats by Dre “The Game Before the Game” 2015Dir. Nabil Elderkin · R/GACannes Lions Gold 2015
• © Sony WalkmanSony Walkman “Music Pieces” 2008Dir. Nick Gordon · FallonD&AD Yellow Pencil 2008
• © Sony BraviaSony Bravia “Play-Doh” 2007Dir. Frank Budgen · FallonD&AD Yellow Pencil 2008
• © SonySony “Balls” 2006Dir. Nicolai Fuglsig · FallonCannes Lions Gold 2006
• © OlympusOlympus “Red-Eyed Baby” 2005Dir. Noam Murro · Springer & Jacoby NetherlandsCannes Lions Gold 2005
• © Fed ExFed Ex “Jenkins” 2004Dir. Frank TodaroCannes Lions Gold 2004
• © MicrosoftMicrosoft “Champagne” 2003Dir. Daniel Kleinman · Bartle Bogle HegartyD&AD Yellow Pencil 2003
• © Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Wolfman” 2002Dir. Tim Hope · TBWALondonD&AD Yellow Pencil 2002
• © AltaVistaAltaVista “Speeding Ticket” 2000Wieden+KennedyCannes Lions Gold 2000
• © AltaVistaAltaVista “Testicular Cancer” 2000Wieden+KennedyCannes Lions Gold 2000
• © outpost.comoutpost.com “Band” 1999Dir. John OÕHagan · Cliff Freeman & PartnersCannes Lions Gold 1999

07 · For producers

What producers use Tech ads's page for

1. 01Directors who shoot tech ads

   A tech brief needs directors who have done it, and done it well.

   Andreas Nilsson, Wayne McClammy, Steve Rogers and more, each with every spot, credits and awards, to shortlist from.

   © Apple© Amazon Alexa© Squarespace© Google Nest

   Andreas Nilsson · Wayne McClammy · Steve RogersFind directors in the library →

2. 02Reference frames for your tech treatment

   The treatment is due and every Pinterest reference has been in ten other decks.

   All 2,085 commercials, cut shot by shot: search them by describing the shot and pull the frame or clip, with who made it.

   © Anthropic© Apple© Intel + Toshiba© Philips Cinema TV

   2,085 commercialsSearch these in the library →

08 · Questions

About Tech ads