Sports ads

01 · Featured

The most awarded of the sports ads

Cannes Lions Grand Prix 2021

Nike “You Can't Stop Us” 2020

This ad uses a split-screen technique to show athletes from different sports, genders, and abilities performing in sync, emphasizing unity and resilience in the face of challenges.

Directed by Oscar Hudson · Wieden+Kennedy · Pulse Films

See the spot →Every shot in the library

02 · Directors

Directors who shoot sports ads

Who made the work, and how much of it won awards. From the credits on every spot.

• © Nike International9 award-winningJoe Pytka14 spots · Nike International “Bo's Boring”
• © Under Armour8 award-winningMartin de Thurah9 spots · Under Armour “Rule Yourself”
• © Nike5 award-winningDavid Fincher8 spots · Nike “Bo Knows”
• © Adidas5 award-winningStacy Wall7 spots · Adidas “Slim Chin & D Rose”
• © Nike5 award-winningLance Acord6 spots · Nike “Jogger”
• © FootJoy5 award-winningLeigh Powis6 spots · FootJoy “Innovation is a Force”
• © adidas4 award-winningTerence Neale6 spots · adidas “Your Future Is Not Mine”
• © Nike Golf4 award-winningSteve Rogers5 spots · Nike Golf “Ripple”
• © Nike UK Limited4 award-winningTony Kaye4 spots · Nike UK Limited “Kick It”
• © Nike4 award-winningKim Gehrig4 spots · Nike “Winning Isn't for Everyone”
• © Lululemon3 award-winningDaniel Wolfe7 spots · Lululemon “The Selfish Giant”
• © adidas3 award-winningBrian Beletic3 spots · adidas “Unstoppable”

03 · Clients

Brands making sports ads

Every brand in the library, by award-winning work.

• Nike1990–2026

  353 commercials · 128 award-winning

• Adidas1995–2026

  229 commercials · 42 award-winning

• Under Armour2014–2026

  47 commercials · 14 award-winning

• TyC Sports2013–2025

  11 commercials · 10 award-winning

• NFL2010–2026

  25 commercials · 9 award-winning

• Reebok1992–2026

  30 commercials · 6 award-winning

• Dick's Sporting Goods2015–2026

  35 commercials · 4 award-winning

• Nba2013–2026

  18 commercials · 4 award-winning

• Nike Golf2006–2016

  4 commercials · 4 award-winning

• New Balance2018–2026

  20 commercials · 3 award-winning

• Jordan2013–2025

  12 commercials · 3 award-winning

• Hoka2023–2025

  6 commercials · 3 award-winning

Also: Adidas International, Puma, ASICS, NASCAR, Lululemon, On, Salomon, Sport England, TUI, Jordan Brand, Umbro, Allied Dunbar

04 · Works with

Who makes them

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Sports ads's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 67

  Clio Awards

  3 top prizes

• 64

  AICP Awards

  .

• 36

  D&AD

  .

• 32

  The One Show

  1 top prize

• 25

  Ciclope

  .

• 24

  Cannes Lions

  3 top prizes

• 22

  El Ojo de Iberoamérica

  1 top prize

• 21

  British Arrows

  .

06 · Work

Commercials by Sports ads

Our visual library has 1548 Sports ads commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© NikeNike “Scary Good – Anthem” 2026AICP Awards Winner 2026

© Jordan BrandJordan Brand “Can't Ban Greatness” 2026Clio Awards Silver 2026

© PumaPuma “I Got High” 2026Creative Circle Gold 2026

© adidasadidas “City of Gold” 2026Ciclope Gold 2026

© NikeNike “Sleep Well, NY” 2026Ciclope Gold 2026

Most awarded

• © NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
• © Under ArmourUnder Armour “Rule Yourself” 2016Dir. Martin de Thurah · Droga5Cannes Lions Grand Prix 2016
• © NikeNike “Skateboarding: Running” 1998Goodby Silverstein & PartnersCannes Lions Grand Prix 1998
• © NikeNike “Bo Knows” 1990Dir. David Fincher · Wieden+KennedyThe One Show 1990
• © New BalanceNew Balance “Grey Days” 2025Dir. Elliott Power · American HaikuClio Awards Grand Prix 2024
• © adidasadidas “Remember the Why” 2023Dir. ILLIMITÉWORLD · Johannes LeonardoClio Awards Grand Prix 2023
• © DICK'S Sporting GoodsDICK'S Sporting Goods “DICK'S Sporting Goods: The Table” 2019AnomalyClio Awards Grand Prix 2019
• © NikeNike “Da Da Ding” 2017Dir. François Rousselet · Wieden+Kennedy DelhiCannes Lions Gold 2017
• © NikeNike “What Are Girls Made Of” 2017Dir. David Wilson · Wieden+KennedyCannes Lions Gold 2017
• © Under ArmourUnder Armour “Under Armour Phelps 90” 2016Dir. Martin de Thurah · Droga5D&AD Yellow Pencil 2016
• © adidasadidas “Your Future Is Not Mine” 2016Dir. Terence Neale · Johannes LeonardoCannes Lions Gold 2016
• © NikeNike “Possibilities” 2013Dir. Nicolai Fuglsig · Wieden+KennedyCannes Lions Gold 2014
• © NikeNike “Pretty” 2006Dir. Ivan Zacharias · Wieden+KennedyCannes Lions Gold 2007
• © AdidasAdidas “Long Run” 2004Dir. Lance AccordCannes Lions Gold 2004
• © NikeNike “Freestyle Skateboard” 2002Dir. Charles Randolph-Wright · Wieden+KennedyD&AD Yellow Pencil 2002
• © Jim RiswoldJim Riswold “Tag” 2002Dir. Frank Budgen · Wieden+KennedyD&AD Yellow Pencil 2002
• © NikeNike “Beautiful” 2000Dir. Frank Budgen · Wieden+KennedyCannes Lions Gold 2000
• © NikeNike “Rejection” 1999Wieden+KennedyCannes Lions Gold 1999
• © PolaroidPolaroid “Dog & Cat” 1996Dir. Kinka Usher · Goodby Silverstein & PartnersCannes Lions Gold 1997
• © Nike InternationalNike International “Bo's Boring” 1994Dir. Joe Pytka · Wieden+KennedyCannes Lions Gold 1994
• © NikeNike “Don Quincy” 1993Wieden+KennedyCannes Lions Gold 1993
• © Nike UK LimitedNike UK Limited “Kick It” 1993Dir. Tony Kaye · Simons Palmer Denton Clemmow & JohnsonD&AD Yellow Pencil 1993
• © NikeNike “Winning Isn't for Everyone” 2025Dir. Kim Gehrig · Wieden+KennedyThe One Show Gold 2025
• © NikeNike “Nike Just Do It 'Dream Crazy” 2019Dir. Lance Acord · Wieden+KennedyThe One Show Gold 2019

07 · For producers

What producers use Sports ads's page for

1. 01Directors who shoot sports ads

   A sports brief needs directors who have done it, and done it well.

   Joe Pytka, Martin de Thurah, David Fincher and more, each with every spot, credits and awards, to shortlist from.

   © Nike International© Under Armour© Nike© Adidas

   Joe Pytka · Martin de Thurah · David FincherFind directors in the library →

2. 02Reference frames for your sports treatment

   The treatment is due and every Pinterest reference has been in ten other decks.

   All 1,548 commercials, cut shot by shot: search them by describing the shot and pull the frame or clip, with who made it.

   © Nike© Under Armour© Nike© Nike

   1,548 commercialsSearch these in the library →

08 · Questions

About Sports ads