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Nike “Pretty” 2006

Nike “Pretty” (2006) is a Nike commercial directed by Ivan Zacharias for Wieden+Kennedy, produced by Smuggler. It won 2 awards, including Cannes Lions 2007 Film Gold and British Arrows 2007 Silver — Retail.

Maria Sharapova is shown in various settings, from her hotel room to a tennis court, as people around her sing "I Feel Pretty" from West Side Story, highlighting the contrast between her public image and her fierce determination.

Video: Ivan Zacharias on Vimeo

Shot by shot

  1. A young woman with blonde hair, wearing a white jacket and red top, stands with her back to the camera, looking at her reflection in a dressing table mirror in a dimly lit room.© Nike0:00
  2. Maria Sharapova, a young female tennis player, walks through a hotel room with a tennis bag over her shoulder, preparing to leave.© Nike0:03
  3. Maria Sharapova, a blonde woman in a white Nike jacket, stands next to a male bellhop in an elevator, looking straight ahead.© Nike0:08
  4. An older man reads a newspaper while an older woman sits beside him in a luxurious hotel lobby, with a blurred figure in the background.© Nike0:16
  5. A young man in a top hat and formal wear stands in front of a dark background with a gold emblem, looking surprised.© Nike0:22
  6. A young woman with blonde hair, wearing a white shirt and seatbelt, sits in the back of a car, looking out the window as the car moves.© Nike0:25
  7. Maria Sharapova, a blonde female tennis player, walks through a crowd of fans and then down a hallway, looking determined.© Nike0:34
  8. A female tennis player in a white sports bra looks to the right, while a male coach and another female player watch her in an indoor sports facility.© Nike0:39
  9. A female tennis player in a white dress walks across a tennis court, past a man in a suit and two ball boys, with a crowd in the background.© Nike0:44
  10. A male cameraman with a goatee and headphones operates a camera at a sporting event, with a crowd visible in the background.© Nike0:48
  11. Maria Sharapova, a blonde female tennis player in a white dress, hits a forehand on a tennis court during a match in a stadium.© Nike0:53
  12. A male sports commentator in a suit and headset sits at a desk, speaking into a microphone in a broadcast booth.© Nike0:55

Stills © Nike. Made by Wieden+Kennedy, Smuggler and Ivan Zacharias.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Subverting a classic song to highlight an athlete's inner strength over external beauty.

Tagline: “JUST DO IT”

musical parodycelebrity endorsementcontrast between expectation and realityathlete's journeypublic vs private persona

The cut

Length
60 s
Shots
36
Average shot
1.7 s

What creatives use Nike “Pretty” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Pretty”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with blonde hair, wearing a white jacket and red top, stands with her back to the camera, looking at her reflection in a dressing table mirror in a dimly lit room.© NikeMaria Sharapova, a young female tennis player, walks through a hotel room with a tennis bag over her shoulder, preparing to leave.© NikeMaria Sharapova, a blonde woman in a white Nike jacket, stands next to a male bellhop in an elevator, looking straight ahead.© NikeAn older man reads a newspaper while an older woman sits beside him in a luxurious hotel lobby, with a blurred figure in the background.© Nike
    Frames from Nike “Pretty”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Pretty” in order, with its length, framing and what happens in it.

    A young woman with blonde hair, wearing a white jacket and red top, stands with her back to the camera, looking at her reflection in a dressing table mirror in a dimly lit room.© NikeMaria Sharapova, a young female tennis player, walks through a hotel room with a tennis bag over her shoulder, preparing to leave.© NikeMaria Sharapova, a blonde woman in a white Nike jacket, stands next to a male bellhop in an elevator, looking straight ahead.© NikeAn older man reads a newspaper while an older woman sits beside him in a luxurious hotel lobby, with a blurred figure in the background.© NikeA young man in a top hat and formal wear stands in front of a dark background with a gold emblem, looking surprised.© NikeA young woman with blonde hair, wearing a white shirt and seatbelt, sits in the back of a car, looking out the window as the car moves.© Nike
    Length: 60 s · Shots: 36 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a musical parody

    Before you present an idea, you need to know who has done it, and how.

    Nike “Pretty” is built on a musical parody. Search the library by idea to see every spot that uses it.

    Finish “I Love Doing Dishes”© FinishŠkoda “Cake”© ŠkodaNike “Don Quincy”© NikeMars “Sandwich”© Mars
    Finish · Škoda · Nike · Mars

More commercials by Ivan Zacharias

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “Pretty” commercial?

Ivan Zacharias directed it, produced by Smuggler, for the agency Wieden+Kennedy.

Which agency made Nike “Pretty”?

Wieden+Kennedy created it for Nike (2006).

What awards did Nike “Pretty” win?

2 awards, including Cannes Lions 2007 Film Gold and British Arrows 2007 Silver — Retail.

What is the tagline of Nike “Pretty”?

“JUST DO IT”

Sources for the credits and awards

en.wikipedia.orgsmugglersite.comweb.archive.orgweb.archive.orgweb.archive.orgweb.archive.orgbritisharrows.comThe WorkThe Work