Charity & public service ads

01 · Featured

The most awarded of the charity & public service ads

Clio Awards Grand Prix 2025

WWF “In Hot Water” 2025

A thermal-vision child navigates increasingly hot, polluted waters, symbolizing the devastating impact of marine heatwaves caused by climate change on ocean life.

Directed by Yannis Konstantinidis · NOMINT · NOMINT

See the spot →Every shot in the library

02 · Directors

Directors who shoot charity & public service ads

Who made the work, and how much of it won awards. From the credits on every spot.

• © truth6 award-winningHenry-Alex Rubin7 spots · truth “Poop vs Pee”
• © Reporters Without Borders4 award-winningGiordano Maestrelli7 spots · Reporters Without Borders “The First Speech / Russia”
• © 30 Millions d'Amis Fundation4 award-winningBruno Aveillan5 spots · 30 Millions d'Amis Fundation “The cry for help”
• © Reinserta4 award-winningYupi Segura4 spots · Reinserta “Tres”
• © WWF4 award-winningYannis Konstantinidis4 spots · WWF “In Hot Water”
• © British Army3 award-winningSimon Ratigan8 spots · British Army “Boots”
• © Greenpeace3 award-winningMartin Stirling7 spots · Greenpeace “Lego: Everything Is Not Awesome”
• © Women's Aid3 award-winningSara Dunlop7 spots · Women's Aid “He's Coming Home”
• © FEMA3 award-winningNicolai Fuglsig6 spots · FEMA “Waiting”
• © Right To Play3 award-winningMark Zibert5 spots · Right To Play “We Rise”
• © Unicef3 award-winningTorbjörn Martin3 spots · Unicef “The Greatest Story”
• © New Zealand Transport Agency3 award-winningTaika Waititi3 spots · New Zealand Transport Agency “Blazed”

03 · Clients

Brands making charity & public service ads

Every brand in the library, by award-winning work.

• truth2009–2023

  17 commercials · 15 award-winning

• Save the Children2014–2026

  19 commercials · 10 award-winning

• Amnesty International2002–2025

  13 commercials · 10 award-winning

• Unicef2013–2024

  15 commercials · 8 award-winning

• Wwf2010–2026

  14 commercials · 7 award-winning

• NSPCC2000–2026

  11 commercials · 6 award-winning

• Barnardo's2009–2024

  8 commercials · 6 award-winning

• Ad Council2001–2026

  28 commercials · 5 award-winning

• Peta2013–2026

  15 commercials · 5 award-winning

• CoorDown2016–2026

  7 commercials · 5 award-winning

• Sandy Hook Promise2018–2025

  6 commercials · 5 award-winning

• The Prince's Trust2007–2017

  5 commercials · 5 award-winning

Also: Aeroméxico, Transport Accident Commission, TAC, Greenpeace, Home Office, Rspca, Change The Ref, Women's Aid, National Trust, Eko-Kom, Shelter, British Army

04 · Works with

Who makes them

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Charity & public service ads's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 67

  Cannes Lions

  .

• 58

  Epica

  .

• 53

  Clio Awards

  1 top prize

• 48

  British Arrows

  .

• 46

  D&AD

  .

• 37

  London International Awards

  1 top prize

• 33

  El Ojo de Iberoamérica

  .

• 32

  The One Show

  .

06 · Work

Commercials by Charity & public service ads

Our visual library has 1936 Charity & public service ads commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© Save The ChildrenSave The Children “La Fiesta” 2026Clio Awards Gold 2026

© Make My Money MatterMake My Money Matter “Beep” 2026British Arrows Gold 2026

© All* In Action FundAll* In Action Fund “The Trial” 2026Clio Awards Silver 2026

© CNESSTCNESST “Thread” 2026Clio Awards Silver 2026

© PETA UKPETA UK “Happy Christmassacre” 2026British Arrows Silver 2026

Most awarded

• © WWFWWF “In Hot Water” 2025Dir. Yannis Konstantinidis · NOMINTClio Awards Grand Prix 2025
• © Magdy Yacoub Heart FoundationMagdy Yacoub Heart Foundation “Lonesome Traveler” 2023Dir. Mohamed El Zayat · Tarek Nour CommunicationsD&AD Yellow Pencil 2023
• © Women's AidWomen's Aid “He's Coming Home” 2023Dir. Sara Dunlop · House 337Cannes Lions Gold 2023
• © UNHCRUNHCR “The Journey” 2022Dir. Pantera · Don't PanicD&AD Yellow Pencil 2022
• © ChildlineChildline “Nobody Is Normal” 2021Dir. Catherine Prowse · The GateD&AD Yellow Pencil 2021
• © Face à l'incesteFace à l'inceste “Two Monsters in my Story” 2021Dir. Vincent Gibaud · Publicis ConseilD&AD Yellow Pencil 2021
• © WildAidWildAid “Hankograph” 2020Dir. Koji Yamamura · GreyD&AD Yellow Pencil 2020
• © Red Cross FlandersRed Cross Flanders “Merry Christmas from Syria” 2017Duval GuillaumeCannes Lions Gold 2017
• © War ChildWar Child “Batman” 2017Cannes Lions Gold 2017
• © Make Love Not ScarsMake Love Not Scars “How to Apply Eyeliner” 2016Ogilvy & MatherCannes Lions Gold 2016
• © Make Love Not ScarsMake Love Not Scars “How to Get Perfect Red Lips” 2016Dir. Atul Kattukaran · Ogilvy & MatherCannes Lions Gold 2016
• © Instituto IgarapéInstituto Igarapé “War on Drugo” 2015AlmapBBDOCannes Lions Gold 2015
• © New Zealand GovernmentNew Zealand Government “Mistakes” 2015Dir. Derin Seale · Clemenger BBDO New ZealandD&AD Yellow Pencil 2015
• © New Zealand Transport AgencyNew Zealand Transport Agency “Blazed” 2014Dir. Taika Waititi · Clemenger BBDOCannes Lions Gold 2014
• © WATERisLIFEWATERisLIFE “Bucket List” 2014DDBCannes Lions Gold 2014
• © PETAPETA “98% Human” 2013Dir. Angus Kneale · BBDOD&AD Yellow Pencil 2014
• © Deutscher TierschutzbundDeutscher Tierschutzbund “A Peace of Mind” 2010Dir. Moritz Grub · Grey WorldwideCannes Lions Gold 2010
• © Ministry of Community Development, Youth and SportsMinistry of Community Development, Youth and Sports “Funeral” 2010Leo BurnettCannes Lions Gold 2010
• © The Army/CoiThe Army/Coi “Autobahn” 2009Golley Slater GroupCannes Lions Gold 2009
• © NSPCCNSPCC “Cartoon” 2003Dir. Frank Budgen · Saatchi & SaatchiD&AD Yellow Pencil 2003
• © Special OlympicsSpecial Olympics “Different” 2001Dir. Charles Hendley · JWT EMEACannes Lions Gold 2001
• © President OfficePresident Office “Dandruff” 2000Leo Burnett Colombia S.A.Cannes Lions Gold 2000
• © COI/ ArmyCOI/ Army “Torchlight” 1999Dir. Alexandra Taylor · Saatchi & SaatchiD&AD Yellow Pencil 1999
• © Reach For A DreamReach For A Dream “Sam” 1998TBWA Hunt LascarisCannes Lions Gold 1998

07 · For producers

What producers use Charity & public service ads's page for

1. 01Directors who shoot charity & public service ads

   A charity brief needs directors who have done it, and done it well.

   Henry-Alex Rubin, Giordano Maestrelli, Bruno Aveillan and more, each with every spot, credits and awards, to shortlist from.

   © truth© Reporters Without Borders© 30 Millions d'Amis Fundation© Reinserta

   Henry-Alex Rubin · Giordano Maestrelli · Bruno AveillanFind directors in the library →

2. 02Reference frames for your charity treatment

   The treatment is due and every Pinterest reference has been in ten other decks.

   All 1,936 commercials, cut shot by shot: search them by describing the shot and pull the frame or clip, with who made it.

   © WWF© Magdy Yacoub Heart Foundation© Women's Aid© UNHCR

   1,936 commercialsSearch these in the library →

08 · Questions

About Charity & public service ads