FrameThrower vs LBB (Little Black Book): built for the creative
FrameThrower is the ads library for creatives: 35,887 commercials cut into 1,017,873 shots, each searchable by describing it, with full credits, frames and clips you can take, and a canvas to build the idea on. LBB is industry news and the credits database the business uses to list itself.
Short answer: LBB is the industry's news and credits network: it tells you who made the work. FrameThrower is built for the creative making the next one: search inside every shot of every commercial, pull the exact frame or clip, and build the idea on a canvas you can share.
Built for the creative
Not the media buyer
LBB (Little Black Book) is built for the advertising industry, its companies and people ("created for creatives"), with paid company memberships. FrameThrower is built for the people making the work: directors, agency creatives and producers, treatment writers.
Inside every shot
1,017,873 shots, searchable
35,887 commercials cut shot by shot. Describe the shot, or search by image or by what is said, and land on the exact moment, with who made it.
From idea to canvas
Collect, build, share
Pull frames and clips onto a moodboard canvas or into a lookbook, export to PDF and slides, and share it by link with your team or client.
FrameThrower vs LBB (Little Black Book), side by side
| Feature | FrameThrower | LBB (Little Black Book) |
|---|---|---|
| The library | ||
| Built for | Creatives: directors, agency creatives and producers, treatment writers, AI filmmakers | The advertising industry, its companies and people ("created for creatives"), with paid company memberships |
| Library | 35,887 commercials cut into 1,017,873 shots, each a still and a clip; plus films and animation | "The world's largest free-to-view archive of creative work"; 600,000+ unique visitors a month |
| What it holds | TV and brand commercials 1990–2026, award winners from 27 shows, with full credits | Creative work, industry news, company profiles and credits |
| Search by | Describe the shot, image, script, colour, brand, director, agency, production company, award | Work, people, companies and credits, with filters |
| Finding the shot | ||
| Search inside a commercial, shot by shot | Yes | Not stated |
| Describe a shot in plain words | Yes | Not stated |
| Search by image | Yes | Not stated |
| Search by what is said | Yes | Not stated |
| Using it | ||
| Download frames | Yes | Not stated |
| Download clips | Yes | Not stated |
| Credits by role | Yes | Yes |
| Award winners | 27 award shows, 1990–2026 | Its own Immortal Awards |
| Building the idea | ||
| Collect references | Boards | Collections, Reels (Pro) |
| Moodboard canvas | Yes | Not stated |
| Lookbook / treatment builder | Lookbooks, export to PDF and slides | Not stated |
| Share by link | Yes | Reels (Pro) |
| API and MCP for AI tools | Yes | Not stated |
| Price | ||
| Free | 10 searches a day, 5 downloads a week | Free to view the archive; free profiles and Collections |
| Paid | Pro $14/mo, or $84 a year | Pro User £99.99 a year; Standard and Premium company memberships |
| Free trial | 5-day free trial of Pro | Not stated |
LBB (Little Black Book) describes itself as: “The creative intelligence platform: advertising & creativity by the people who make it.” (lbbonline.com (home page))
Which one should you use?
Choose FrameThrower when
- · You need the exact shot: a look, a move, a moment, not just the campaign name.
- · You want the frame or clip in your treatment or deck, with who shot it.
- · You build ideas on a canvas or in a lookbook and share them with your team or client.
- · You want award winners from 27 shows on an individual price.
Choose LBB (Little Black Book) when
- · You want daily industry news and who is working where.
- · You need the deepest credits list, or want your company and people listed.
Where LBB (Little Black Book) is stronger: Daily industry news, and credits linked to people and company profiles across the business. If you need to know who moved where, or to list your own company and work, LBB is the place.
Questions
Is FrameThrower an alternative to LBB?+
For finding and using visual references, yes. LBB is strongest on news and credits; FrameThrower lets you search inside every shot of 35,887 commercials, download frames and clips, and put them on a shared canvas or lookbook.
Does LBB let you search inside a commercial by shot?+
Not that LBB states. Its archive is searched by work, people, companies and credits. FrameThrower searches inside the film: describe a shot, or search by image or by what is said.
Is LBB free?+
LBB's archive is free to view; Pro User accounts are £99.99 a year and company memberships cost more. FrameThrower has a free plan (10 searches a day, 5 downloads a week) and Pro at $84 a year.
Other commercials comparisons
- ↗ FrameThrower vs Ads of the World
- ↗ FrameThrower vs The Work (Cannes Lions)
- ↗ FrameThrower vs AdForum
- ↗ FrameThrower vs shots
- ↗ FrameThrower vs Directors Library
- ↗ All comparisons
- ↗ The commercials library
Trusted by creatives from Netflix, ILM, Apple TV, Wētā FX, DNEG, Prime Video, Amazon MGM Studios and Eyeline Studios.
Try FrameThrower next to LBB (Little Black Book)
Free plan, no card. Describe a shot and see every commercial that has it.
ShotDeck, Flim, FilmGrab, Frameset, StillsLab, MovieStillsDB, shot.cafe, EyeCandy, ShotBook, frmz, Film Vibes, Movie-Screencaps.com and Fancaps are trademarks of their owners. FrameThrower is not affiliated with any of them. Descriptions, prices and library sizes are quoted from each site; if something has changed or is wrong, email contact@framethrower.ai and we will correct it.