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commercials category

Perfume & beauty ads

FrameThrower's visual library has 1,151 perfume & beauty ads (1990–2026), cut shot by shot, 196 of them award-winning. Brands include Old Spice, Unilever, Axe and Lynx, with directors such as Steve Rogers, Lionel Goldstein and Tim Godsall.

1,151
Commercials in our library
196
Award-winning
1990–2026
Active

01 · Featured

The most awarded of the perfume & beauty ads

Video: Old Spice on YouTube

D&AD Black Pencil 2011

Old Spice “The Man Your Man Could Smell Like” 2010

A charismatic man directly addresses women, humorously comparing himself to their partners and showcasing the transformative power of Old Spice products through surreal scene changes.

Directed by Tom Kuntz · Wieden+Kennedy · MJZ

See the spot →

02 · Directors

Directors who shoot perfume & beauty ads

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Brands making perfume & beauty ads

Every brand in the library, by award-winning work.

  • Old Spice2009–2026

    61 commercials · 33 award-winning

  • Unilever2006–2026

    54 commercials · 13 award-winning

  • Axe2006–2026

    44 commercials · 8 award-winning

  • Lynx2001–2025

    10 commercials · 5 award-winning

  • Durex2005–2026

    10 commercials · 5 award-winning

  • Axe/Lynx2012–2025

    5 commercials · 5 award-winning

  • Dove2006–2026

    37 commercials · 4 award-winning

  • Libresse2017–2025

    4 commercials · 4 award-winning

  • Essity2019–2025

    8 commercials · 3 award-winning

  • Wilkinson Sword2024–2025

    4 commercials · 3 award-winning

  • Lever Fabergé2001–2004

    3 commercials · 3 award-winning

  • Gillette2012–2026

    23 commercials · 2 award-winning

Also: Tena, O Boticário, CeraVe, Manscaped, Crest, Neutrogena, eos, Native, Secret, Bodyform, Apoteket Ab, U by Kotex

04 · Works with

Who makes them

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Perfume & beauty ads's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 33

    Cannes Lions

    1 top prize

  • 22

    Clio Awards

    2 top prizes

  • 19

    Epica

    2 top prizes

  • 19

    Effie Awards

    1 top prize

  • 17

    British Arrows

    .

  • 16

    D&AD

    1 top prize

  • 15

    El Ojo de Iberoamérica

    .

  • 14

    The One Show

    .

06 · Work

Commercials by Perfume & beauty ads

Our visual library has 1151 Perfume & beauty ads commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

1990
1995
2005
2010
2015
2020
2025

Latest

Kotex “Own Your Flow” (2026)© KotexKotex “Own Your Flow” 2026ADC Awards Gold 2026
Neutrogena “Neutrogena Remembers” (2026)© NeutrogenaNeutrogena “Neutrogena Remembers” 2026Effie Awards Gold 2026
Beyond Gravity “Beyond Gravity” (2026)© Beyond GravityBeyond Gravity “Beyond Gravity” 2026British Arrows Bronze 2026

Most awarded

07 · For producers

What producers use Perfume & beauty ads's page for

  1. 01Directors who shoot perfume & beauty ads

    A perfume brief needs directors who have done it, and done it well.

    Steve Rogers, Lionel Goldstein, Tim Godsall and more, each with every spot, credits and awards, to shortlist from.

    Steve Rogers© Old SpiceLionel Goldstein© Axe/LynxTim Godsall© Old SpiceSteve Ayson© Old Spice
    Steve Rogers · Lionel Goldstein · Tim Godsall

  2. 02Reference frames for your perfume treatment

    The treatment is due and every Pinterest reference has been in ten other decks.

    All 1,151 commercials, cut shot by shot: search them by describing the shot and pull the frame or clip, with who made it.

    Old Spice “The Man Your Man Could Smell Like”© Old SpiceDove “Evolution”© DoveCeraVe “Michael CeraVe”© CeraVeOld Spice “Smell Legendary”© Old Spice
    1,151 commercials

08 · Questions

About Perfume & beauty ads

What are the best perfume & beauty ads?+

By the awards they won: Old Spice “The Man Your Man Could Smell Like” (2010), Dove “Evolution” (2006), CeraVe “Michael CeraVe” (2024), Old Spice “Smell Legendary” (2016) and BYREDO “BYREDO” (2024).

Who directs perfume & beauty ads?+

Steve Rogers (9 spots, 6 award-winning), Lionel Goldstein (19 spots, 5 award-winning), Tim Godsall (8 spots, 5 award-winning), Steve Ayson (5 spots, 5 award-winning), Tom Kuntz (6 spots, 4 award-winning) and Juan Cabral (3 spots, 3 award-winning).

Which agencies make perfume & beauty ads?+

Wieden+Kennedy (42), Ogilvy (28), BBH (27), AMV BBDO (25), McCann (20) and Specsavers (19).

Which production companies make perfume & beauty ads?+

GREATERGOOD (27), Fresh Film (27), CZAR (21), Biscuit Filmworks (20), MJZ (18) and Stink (15).

09 · Discover

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