commercial director

Lucy Forbes

Lucy Forbes is a commercial director. FrameThrower's visual library has 10 of their commercials (2018–2026), cut shot by shot, 5 of them award-winning. The work includes spots for Starling Bank, Waitrose, Essity and adam&eve\TBWA, produced most often by Smuggler and The Harbor Picture Company UK, for agencies including Wonderhood Studios, AMV BBDO and Saatchi & Saatchi.

10
Commercials in our library: 5
Award-winning: 2018–2026
Active

01 · Featured

Lucy Forbes's most awarded commercial

Eurobest Grand Prix 2024

Libresse “Never Just a Period” 2025

This ad challenges the notion of periods being "just a period" by depicting the diverse and often complex experiences women face, from pain and confusion to medical consultations and the joy of motherhood, advocating for better understanding and support.

Directed by Lucy Forbes · AMV BBDO · Smuggler

See the spot →

02 · Brands

Brands Lucy Forbes has made commercials for

Every brand in the library, by award-winning work.

Waitrose2025
2 commercials · 2 award-winning
Essity2024
1 commercials · 1 award-winning
Bodyform2025
1 commercials · 1 award-winning
Libresse2025
1 commercials · 1 award-winning
Starling Bank2024
3 commercials
adam&eve\TBWA2018
1 commercials
Three Mobile2026
1 commercials

03 · Works with

Who Lucy Forbes works with

From the credits: the companies behind the spots, by number of spots.

Production companies Lucy Forbes works with

Agencies Lucy Forbes works with

04 · Awards

Lucy Forbes's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

1
Creative Circle
.
1
Ciclope
.
1
Clio Awards
.
1
Eurobest
1 top prize
1
British Arrows
.

Top award-winning spots

Eurobest Grand Prix 2024Libresse “Never Just a Period”
Clio Awards Gold 2025Bodyform “Never Just a Period”
British Arrows Gold 2025Waitrose “Sweet Suspicion”
Ciclope Silver 2024Essity “Never Just a Period”
Creative Circle Bronze 2025Waitrose “Sweet Suspicion - part 2”

05 · Work

Commercials by Lucy Forbes

Our visual library has 10 Lucy Forbes commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Waitrose “Sweet Suspicion - part 2” (2025)

Most awarded

© LibresseLibresse “Never Just a Period” 2025Dir. Lucy Forbes · AMV BBDOEurobest Grand Prix 2024
© BodyformBodyform “Never Just a Period” 2025Dir. Lucy Forbes · AMV BBDOClio Awards Gold 2025
© WaitroseWaitrose “Sweet Suspicion” 2025Dir. Lucy Forbes · Saatchi & SaatchiBritish Arrows Gold 2025
© EssityEssity “Never Just a Period” 2024Dir. Lucy Forbes · AMV BBDOCiclope Silver 2024
© WaitroseWaitrose “Sweet Suspicion - part 2” 2025Dir. Lucy Forbes · Saatchi & SaatchiCreative Circle Bronze 2025
© Three MobileThree Mobile “Let Fun In” 2026Dir. Lucy Forbes · Wonderhood Studios
© Starling BankStarling Bank “The Dessert” 2024Dir. Lucy Forbes · Wonderhood Studios
© Starling BankStarling Bank “Rinsed” 2024Dir. Lucy Forbes · Wonderhood Studios
© Starling BankStarling Bank “Night Owls” 2024Dir. Lucy Forbes · Wonderhood Studios
$adam&eve\TBWA "PlayOJO" (2018) commercial still$ © adam&eve\TBWAadam&eve\TBWA “PlayOJO” 2018Dir. Lucy Forbes · adam&eve\TBWA

06 · For producers

What producers use Lucy Forbes's page for

01Shortlist directors for your triple bid
You need three directors who can deliver this tone, and a reel is not a shortlist.
Start from Lucy Forbes's work and find directors with a similar style, each with every spot, agency, production company and award.
© Wayfair© DoorDash© Axe/Lynx© Coca-Cola
Similar to Lucy Forbes: Jocelyn & Dawn, Mike Diva, Lionel Goldstein
02Lucy Forbes's full body of work, with credits
A reel shows the hits. You need every spot, and who made each one with them.
All 10 commercials, searchable shot by shot, with the agency, production company and awards on every spot.
© Libresse© Bodyform© Waitrose© Essity
10 commercials, 5 award-winning

07 · Questions

About Lucy Forbes

What commercials has Lucy Forbes directed?+

10 in the library, 2018–2026, including Libresse “Never Just a Period”, Bodyform “Never Just a Period”, Waitrose “Sweet Suspicion” and Essity “Never Just a Period”.

Which production company does Lucy Forbes work with?+

Most often Smuggler (8 spots), also The Harbor Picture Company UK and Hungry Man.

Which agencies has Lucy Forbes worked with?+

Wonderhood Studios (4), AMV BBDO (3), Saatchi & Saatchi (2) and adam&eve\TBWA (1).

What awards has Lucy Forbes's work won?+

5 award-winning spots, including Eurobest Grand Prix 2024 for Libresse “Never Just a Period”, Clio Awards Gold 2025 for Bodyform “Never Just a Period” and British Arrows Gold 2025 for Waitrose “Sweet Suspicion”.

Which directors have a similar style to Lucy Forbes?+

Jocelyn & Dawn, Mike Diva, Lionel Goldstein, Kylie Matulick and Marc Craste, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Lucy Forbes: matched by the ideas, tone and categories of their commercials.