framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

commercials category

Retail ads

FrameThrower's visual library has 1,581 retail ads (1993–2026), cut shot by shot, 281 of them award-winning. Brands include IKEA, John Lewis, Tesco and Foot Locker, with directors such as Dougal Wilson, Jeff Low and James Rouse.

1,581
Commercials in our library
281
Award-winning
1993–2026
Active

01 · Featured

The most awarded of the retail ads

Hornbach “The Square Meter” (2024), still© HornbachHornbach “The Square Meter” (2024), frame 2© HornbachHornbach “The Square Meter” (2024), frame 3© HornbachHornbach “The Square Meter” (2024), frame 4© Hornbach

Cannes Lions Grand Prix 2024

Hornbach “The Square Meter” 2024

A man lives in an impossibly small, vertically-oriented apartment, navigating his daily life with creative solutions, until he finally breaks free into a vast, open space.

Directed by Steve Rogers · HeimatTBWA\ · Tony Petersen Film

02 · Directors

Directors who shoot retail ads

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Brands making retail ads

Every brand in the library, by award-winning work.

  • IKEA2001–2023

    22 commercials · 22 award-winning

  • John Lewis2008–2026

    28 commercials · 14 award-winning

  • Tesco1995–2026

    40 commercials · 11 award-winning

  • Foot Locker2013–2026

    22 commercials · 7 award-winning

  • Hornbach2009–2026

    18 commercials · 7 award-winning

  • Aldi Stores2012–2013

    6 commercials · 6 award-winning

  • Aldi2012–2026

    81 commercials · 5 award-winning

  • Sainsbury's2014–2026

    27 commercials · 5 award-winning

  • Harvey Nichols2012–2024

    7 commercials · 5 award-winning

  • Hornbach Baumarkt2013–2025

    5 commercials · 5 award-winning

  • Boots2005–2026

    24 commercials · 4 award-winning

  • Waitrose2014–2026

    11 commercials · 4 award-winning

Also: Aldi Australia, Mattress Firm, McDonald's, Walmart, Lidl, Argos, Currys, B&Q, Morrisons, Staples, Dfs, Interflora

04 · Works with

Who makes them

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Retail ads's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 36

    British Arrows

    .

  • 33

    Cannes Lions

    5 top prizes

  • 26

    Creative Circle

    .

  • 25

    Epica

    1 top prize

  • 22

    Clio Awards

    .

  • 17

    London International Awards

    .

  • 16

    El Ojo de Iberoamérica

    .

  • 14

    Kinsale Sharks

    .

06 · Work

Commercials by Retail ads

Our visual library has 1581 Retail ads commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

1995
2005
2010
2015
2020
2025

Latest

Currys “Beyond Techspectations” (2026)© CurrysCurrys “Beyond Techspectations” 2026IPA Effectiveness Awards Grand Prix 2026
Tesco “That's What Makes It Christmas - Queens English” (2026)© TescoTesco “That's What Makes It Christmas - Queens English” 2026British Arrows Silver 2026
Intermarché “Unloved” (2026)© IntermarchéIntermarché “Unloved” 2026ADC Awards Gold 2026

Most awarded

07 · For producers

What producers use Retail ads's page for

  1. 01Directors who shoot retail ads

    A retail brief needs directors who have done it, and done it well.

    Dougal Wilson, Jeff Low, James Rouse and more, each with every spot, credits and awards, to shortlist from.

    Dougal Wilson© John LewisJeff Low© TescoJames Rouse© Harvey NicholsJuan Cabral© The Entertainer
    Dougal Wilson · Jeff Low · James Rouse

  2. 02Reference frames for your retail treatment

    The treatment is due and every Pinterest reference has been in ten other decks.

    All 1,581 commercials, cut shot by shot: search them by describing the shot and pull the frame or clip, with who made it.

    Hornbach “The Square Meter”© HornbachHarvey Nichols “Shoplifters”© Harvey NicholsJohn Lewis “Monty's Christmas”© John LewisHarvey Nichols “Sorry, I Spent It on Myself”© Harvey Nichols
    1,581 commercials

08 · Questions

About Retail ads

What are the best retail ads?+

By the awards they won: Hornbach “The Square Meter” (2024), Harvey Nichols “Shoplifters” (2016), John Lewis “Monty's Christmas” (2015), Harvey Nichols “Sorry, I Spent It on Myself” (2014) and IKEA “Lamp” (2002).

Who directs retail ads?+

Dougal Wilson (8 spots, 7 award-winning), Jeff Low (10 spots, 6 award-winning), James Rouse (8 spots, 5 award-winning), Juan Cabral (4 spots, 4 award-winning), Steve Rogers (4 spots, 4 award-winning) and Traktor (8 spots, 3 award-winning).

Which agencies make retail ads?+

BBH (46), adam&eve\TBWA (43), AMV BBDO (41), Leo Burnett (33), McCann Manchester (32) and Mother (28).

Which production companies make retail ads?+

Merman Branded (UK) (32), Biscuit Filmworks (31), Finch (23), MJZ (20), Hungry Man (20) and Good Oil (20).

09 · Discover

Other categories