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Dick's Sporting Goods “Focus and Explode” 2014

Dick's Sporting Goods “Focus and Explode” (2014) is a Dick's Sporting Goods commercial for Anomaly. It won 3 awards, including Cannes Lions 2014 Film Craft Gold and Clio 2014 Bronze — Film Technique / Editing.

This ad showcases the intense focus and explosive action of baseball and softball players, highlighting their dedication and skill on the field.

Video: Anomaly on Vimeo

Shot by shot

  1. A male baseball player in a white and maroon uniform with a glove on his left hand, shouts and then turns his head to the right on a baseball field.© Dick's Sporting Goods0:00
  2. A male baseball player in a white uniform and cap stands on the pitcher's mound, looking focused, while another player is in the background on a sunny baseball field.© Dick's Sporting Goods0:08
  3. A female baseball player in a white uniform, green helmet, and red gloves stands at home plate, holding a bat, ready to swing on a dirt field.© Dick's Sporting Goods0:21
  4. A baseball player in a white uniform with the number 2 on his back stands on a dirt field, with other players and palm trees in the background.© Dick's Sporting Goods0:27
  5. A male baseball pitcher in a white uniform with a maroon cap and glove stands on the mound, preparing to pitch in a stadium full of spectators.© Dick's Sporting Goods0:33
  6. A female softball player in a white and blue uniform swings a bat, hitting a yellow softball, while a catcher and umpire watch on a dirt field.© Dick's Sporting Goods0:40
  7. A male baseball player in a maroon cap and white uniform throws a pitch on a sunny day in a stadium.© Dick's Sporting Goods0:42
  8. A male baseball player in a dark uniform runs across a green field at night, with a scoreboard visible in the background.© Dick's Sporting Goods0:44
  9. An overhead shot shows a baseball catcher in black and yellow uniform, and a batter in white and red uniform, running on a dirt field during a game.© Dick's Sporting Goods0:46
  10. A blurry male baseball player in a white uniform runs past a white base on a dirt field under a bright sky.© Dick's Sporting Goods0:48
  11. A blurry shot of a baseball player in a white uniform running on a green field, with stadium stands visible in the background under a cloudy sky.© Dick's Sporting Goods0:49
  12. A male baseball player in a white and yellow uniform with number 45 jumps against a green outfield wall to catch a ball during a game.© Dick's Sporting Goods0:51

Stills © Dick's Sporting Goods. Made by Anomaly.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Focus and explode: the raw power and precision of baseball and softball.

Tagline: “EVERY SEASON STARTS AT DICK'S SPORTING GOODS”

slow-motion actionintense close-upsmontage of athletic prowesssound design for impactdiverse cast of athletesgame-day atmosphere

The cut

Length
61 s
Shots
35
Average shot
1.7 s

What creatives use Dick's Sporting Goods “Focus and Explode” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Dick's Sporting Goods “Focus and Explode”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male baseball player in a white and maroon uniform with a glove on his left hand, shouts and then turns his head to the right on a baseball field.© Dick's Sporting GoodsA male baseball player in a white uniform and cap stands on the pitcher's mound, looking focused, while another player is in the background on a sunny baseball field.© Dick's Sporting GoodsA female baseball player in a white uniform, green helmet, and red gloves stands at home plate, holding a bat, ready to swing on a dirt field.© Dick's Sporting GoodsA baseball player in a white uniform with the number 2 on his back stands on a dirt field, with other players and palm trees in the background.© Dick's Sporting Goods
    Frames from Dick's Sporting Goods “Focus and Explode”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Dick's Sporting Goods “Focus and Explode” in order, with its length, framing and what happens in it.

    A male baseball player in a white and maroon uniform with a glove on his left hand, shouts and then turns his head to the right on a baseball field.© Dick's Sporting GoodsA male baseball player in a white uniform and cap stands on the pitcher's mound, looking focused, while another player is in the background on a sunny baseball field.© Dick's Sporting GoodsA female baseball player in a white uniform, green helmet, and red gloves stands at home plate, holding a bat, ready to swing on a dirt field.© Dick's Sporting GoodsA baseball player in a white uniform with the number 2 on his back stands on a dirt field, with other players and palm trees in the background.© Dick's Sporting GoodsA male baseball pitcher in a white uniform with a maroon cap and glove stands on the mound, preparing to pitch in a stadium full of spectators.© Dick's Sporting GoodsA female softball player in a white and blue uniform swings a bat, hitting a yellow softball, while a catcher and umpire watch on a dirt field.© Dick's Sporting Goods
    Length: 61 s · Shots: 35 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a slow-motion action

    Before you present an idea, you need to know who has done it, and how.

    Dick's Sporting Goods “Focus and Explode” is built on a slow-motion action. Search the library by idea to see every spot that uses it.

    Channel 4 “Meet the Superhumans”© Channel 4Under Armour “We Are Football”© Under ArmourChannel 4 Paralympics “Considering What”© Channel 4 ParalympicsApple “Action Mode”© Apple
    Channel 4 · Under Armour · Channel 4 Paralympics · Apple

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Award-winning retail commercials

Questions

Which agency made Dick's Sporting Goods “Focus and Explode”?

Anomaly created it for Dick's Sporting Goods (2014).

What awards did Dick's Sporting Goods “Focus and Explode” win?

3 awards, including Cannes Lions 2014 Film Craft Gold, Cannes Lions 2014 Film Craft Gold (Editing) and Clio 2014 Bronze — Film Technique / Editing.

What is the tagline of Dick's Sporting Goods “Focus and Explode”?

“EVERY SEASON STARTS AT DICK'S SPORTING GOODS”

Sources for the credits and awards

The WorkThe Workclios.com