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Value City Furniture “Old Table” 2015

Value City Furniture “Old Table” (2015) is a Value City Furniture commercial directed by Harold Einstein for Dummy, produced by Dummy. It won 6 awards, including One Show 2015 Gold Pencil — Film, The One Show 2015 Consumer Television / :30 / :25 - Single Gold Pencil and Cannes Lions 2015 Film Silver.

A couple's new stylish couch from Value City Furniture makes their old coffee table look so disgusting they literally gag at the sight of it.

Video: Harold Einstein on Vimeo

Shot by shot

  1. A middle-aged couple sits on a new brown leather couch in their living room, looking around contentedly.© Value City Furniture0:00
  2. A middle-aged man in a blue plaid shirt sits on a brown leather couch, looking around a living room.© Value City Furniture0:02
  3. A middle-aged woman with brown hair, wearing a light blue shirt, sits on a brown leather couch, looking off-screen and talking in a living room.© Value City Furniture0:03
  4. A middle-aged couple sits on a dark leather couch in their living room, looking disgusted by something off-screen.© Value City Furniture0:06
  5. A first-person perspective shot shows a person's legs and a wooden coffee table with a plant and magazines in a living room.© Value City Furniture0:10
  6. A middle-aged couple sits on a dark leather couch, both looking disgusted and gagging, in a well-lit living room.© Value City Furniture0:11
  7. A low-angle shot shows a wooden coffee table with a potted plant and magazines, as two people sit on a rug in a living room.© Value City Furniture0:19
  8. A middle-aged couple sits on a brown leather couch in their living room, looking up and reacting to something off-screen.© Value City Furniture0:20
  9. A dark brown leather sofa, armchair, and ottoman with cowhide print pillows are displayed in a studio void.© Value City Furniture0:24
  10. The Value City Furniture logo, a red square with "VCF" in white, and "VALUE CITY FURNITURE" in black text, is displayed on a gray background.© Value City Furniture0:27

Stills © Value City Furniture. Made by Dummy, Dummy and Harold Einstein.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

New furniture makes old furniture look disgusting.

Tagline: “Value City Furniture, style comes easy.”

contrast effectexaggerated reactiondisgusted coupleproduct as catalysthumorous revulsion

The cut

Length
30 s
Shots
10
Average shot
3.0 s

What creatives use Value City Furniture “Old Table” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Value City Furniture “Old Table”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A middle-aged couple sits on a new brown leather couch in their living room, looking around contentedly.© Value City FurnitureA middle-aged man in a blue plaid shirt sits on a brown leather couch, looking around a living room.© Value City FurnitureA middle-aged woman with brown hair, wearing a light blue shirt, sits on a brown leather couch, looking off-screen and talking in a living room.© Value City FurnitureA middle-aged couple sits on a dark leather couch in their living room, looking disgusted by something off-screen.© Value City Furniture
    Frames from Value City Furniture “Old Table”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Value City Furniture “Old Table” in order, with its length, framing and what happens in it.

    A middle-aged couple sits on a new brown leather couch in their living room, looking around contentedly.© Value City FurnitureA middle-aged man in a blue plaid shirt sits on a brown leather couch, looking around a living room.© Value City FurnitureA middle-aged woman with brown hair, wearing a light blue shirt, sits on a brown leather couch, looking off-screen and talking in a living room.© Value City FurnitureA middle-aged couple sits on a dark leather couch in their living room, looking disgusted by something off-screen.© Value City FurnitureA first-person perspective shot shows a person's legs and a wooden coffee table with a plant and magazines in a living room.© Value City FurnitureA middle-aged couple sits on a dark leather couch, both looking disgusted and gagging, in a well-lit living room.© Value City Furniture
    Length: 30 s · Shots: 10 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a exaggerated reaction

    Before you present an idea, you need to know who has done it, and how.

    Value City Furniture “Old Table” is built on a exaggerated reaction. Search the library by idea to see every spot that uses it.

    Perrier “Lion”© PerrierPizza Hut “Pizza Hut”© Pizza HutAxe/Lynx “Axe lower body”© Axe/LynxSchmackos “Dogs Go Wacko for Schmackos”© Schmackos
    Perrier · Pizza Hut · Axe/Lynx · Schmackos

More commercials by Harold Einstein

Award-winning retail commercials

Questions

Who directed the Value City Furniture “Old Table” commercial?

Harold Einstein directed it, produced by Dummy, for the agency Dummy.

Which agency made Value City Furniture “Old Table”?

Dummy created it for Value City Furniture (2015).

What awards did Value City Furniture “Old Table” win?

6 awards, including One Show 2015 Gold Pencil — Film, The One Show 2015 Consumer Television / :30 / :25 - Single Gold Pencil, Cannes Lions 2015 Film Silver and D&AD 2015 Wood Pencil — Film Advertising / TV Commercials.

What is the tagline of Value City Furniture “Old Table”?

“Value City Furniture, style comes easy.”

Sources for the credits and awards

oneclub.orgoneclub.orgaicpawards.comdandad.orgThe WorkThe Workclios.com