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Special Olympics “Different” 2001

Special Olympics “Different” (2001) is a Special Olympics commercial directed by Charles Hendley for JWT EMEA. It won 4 awards, including Cannes Lions 2001 Film Gold, One Show 2001 Silver Pencil — Public Service/Political and British Arrows 2001 Bronze — Charity Advertising.

This ad for Special Olympics Michigan features athletes with intellectual disabilities training and competing, set to a powerful spoken word poem about overcoming challenges and embracing differences.

Video: Special Olympics Michigan on YouTube

Shot by shot

  1. The lights in a dark, empty ice hockey arena slowly turn on, revealing the rink and the metal ceiling structure.© Special Olympics0:03
  2. A person's arm and torso are seen underwater, covered in bubbles, as they swim in a dark pool.© Special Olympics0:06
  3. A tennis player's hand reaches down to pick up a tennis ball on a blue court with white lines.© Special Olympics0:08
  4. A young man with Down syndrome, shirtless and wet, looks over his shoulder in a shower, with water droplets on his face.© Special Olympics0:13
  5. Two young female athletes in black tracksuits look out a window, their reflections visible, in an indoor sports facility.© Special Olympics0:17
  6. A person in jeans holds a horse's bridle in a dimly lit stable, with dust motes visible in the light.© Special Olympics0:21
  7. A young female ice skater, wearing a black and blue tracksuit, is helped up by an older female coach on an ice rink.© Special Olympics0:27
  8. A female swimmer in a maroon and white swimsuit with a red swim cap and goggles prepares to dive into a pool at an indoor swimming facility.© Special Olympics0:30
  9. A swimmer with a cap and goggles is seen from the side, swimming freestyle in a lane with water splashing around them in an indoor pool.© Special Olympics0:33
  10. A person's reflection is visible in a dark, rippling body of water, with light shining from below.© Special Olympics0:36
  11. A diverse group of people, including adults and children, stand outdoors on a grassy field, clapping and cheering with joyful expressions under a cloudy sky.© Special Olympics0:44
  12. A young man with Down syndrome in a white basketball jersey smiles and high-fives a teammate on a basketball court.© Special Olympics0:51

Stills © Special Olympics. Made by JWT EMEA and Charles Hendley.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A spoken word poem by Special Olympics athletes about being "different" and strong.

overcoming adversityinspirational journeycelebrating uniquenesssports montageempowerment through voicecommunity support

The cut

Length
60 s
Shots
43
Average shot
1.4 s

What creatives use Special Olympics “Different” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Special Olympics “Different”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    The lights in a dark, empty ice hockey arena slowly turn on, revealing the rink and the metal ceiling structure.© Special OlympicsA person's arm and torso are seen underwater, covered in bubbles, as they swim in a dark pool.© Special OlympicsA tennis player's hand reaches down to pick up a tennis ball on a blue court with white lines.© Special OlympicsA young man with Down syndrome, shirtless and wet, looks over his shoulder in a shower, with water droplets on his face.© Special Olympics
    Frames from Special Olympics “Different”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Special Olympics “Different” in order, with its length, framing and what happens in it.

    The lights in a dark, empty ice hockey arena slowly turn on, revealing the rink and the metal ceiling structure.© Special OlympicsA person's arm and torso are seen underwater, covered in bubbles, as they swim in a dark pool.© Special OlympicsA tennis player's hand reaches down to pick up a tennis ball on a blue court with white lines.© Special OlympicsA young man with Down syndrome, shirtless and wet, looks over his shoulder in a shower, with water droplets on his face.© Special OlympicsTwo young female athletes in black tracksuits look out a window, their reflections visible, in an indoor sports facility.© Special OlympicsA person in jeans holds a horse's bridle in a dimly lit stable, with dust motes visible in the light.© Special Olympics
    Length: 60 s · Shots: 43 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a overcoming adversity

    Before you present an idea, you need to know who has done it, and how.

    Special Olympics “Different” is built on a overcoming adversity. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeCoca-Cola “I Love You Hater”© Coca-ColaChannel 4 “Meet the Superhumans”© Channel 4Biogen “Friedreich and I”© Biogen
    Nike · Coca-Cola · Channel 4 · Biogen

Award-winning public service & ngo commercials

Questions

Who directed the Special Olympics “Different” commercial?

Charles Hendley directed it, for the agency JWT EMEA.

Which agency made Special Olympics “Different”?

JWT EMEA created it for Special Olympics (2001).

What awards did Special Olympics “Different” win?

4 awards, including Cannes Lions 2001 Film Gold, One Show 2001 Silver Pencil — Public Service/Political, British Arrows 2001 Bronze — Charity Advertising and LIA 2001 Winner — TV/Cinema / Public Service.

Sources for the credits and awards

web.archive.orgbritisharrows.comoneclub.orgThe WorkThe Workweb.archive.org