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Honda “Grrr” 2004

Honda “Grrr” (2004) is a Honda commercial directed by Adam Foulkes for Wieden+Kennedy, produced by Nexus Studios. It won 47 awards, including Cannes Lions 2005 Film Grand Prix, D&AD 2005 Black Pencil — TV & Cinema Advertising / Television Commercials - Individual over 60 seconds and One Show 2005 Best of Show Pencil.

A whimsical animated world where car parts transform into animals and objects, culminating in a garden with a "Diesel" logo, set to a catchy tune about hating something to change it for the better.

Video: Youtube Nexus on YouTube

Shot by shot

  1. A whimsical, animated landscape with rolling green hills, a winding blue river, and various cartoon animals and plants. The word "HATE" is spelled out in topiary letters, and a rainbow arcs across the sky.© Honda0:00
  2. The word "HATE" explodes into a smiling sun with a red and yellow halo, as small, dark, mechanical objects fly past against a blue sky.© Honda0:31
  3. A whimsical animated scene transitions from flying car parts over a serene landscape to an underwater world with fish, then to a bubble containing car parts, and finally to two hummingbirds with text.© Honda0:35
  4. A cartoon engine is shown in the center of a red and orange bullseye target, with the words "Change Something" appearing around it, then two goats appear on either side of the engine.© Honda0:41
  5. Two animated penguins with hammers hit a floating engine, causing letters to burst out, against a bright yellow and orange background with flowers.© Honda0:43
  6. A cartoon engine flies through a whimsical landscape, transforming into a colorful, vibrant scene with two white rabbits wearing headphones, in a bright, animated world.© Honda0:45
  7. Two animated rabbits with headphones watch colorful fireworks spell out "HATE" in a whimsical, cartoon landscape.© Honda0:54
  8. A flock of pink flamingos with sparkling wings dance and flap against a bright yellow and orange sunburst background.© Honda0:55
  9. A colorful animated world where car parts transform into animals and objects, culminating in a garden with a "Diesel" logo.© Honda0:58
  10. The Honda logo and tagline are displayed on a white background, with two animated hummingbirds briefly appearing above the logo.© Honda1:27

Stills © Honda. Made by Wieden+Kennedy, Nexus Studios and Adam Foulkes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Hate something, change something, make something better.

Tagline: “The Power of Dreams”

anthropomorphismtransformation sequencemusical narrationwhimsical worldproblem-solution metaphorvisual wordplay

The cut

Length
90 s
Shots
10
Average shot
9.0 s
Format
animation 3d

What creatives use Honda “Grrr” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Honda “Grrr”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A whimsical, animated landscape with rolling green hills, a winding blue river, and various cartoon animals and plants. The word "HATE" is spelled out in topiary letters, and a rainbow arcs across the sky.© HondaThe word "HATE" explodes into a smiling sun with a red and yellow halo, as small, dark, mechanical objects fly past against a blue sky.© HondaA whimsical animated scene transitions from flying car parts over a serene landscape to an underwater world with fish, then to a bubble containing car parts, and finally to two hummingbirds with text.© HondaA cartoon engine is shown in the center of a red and orange bullseye target, with the words "Change Something" appearing around it, then two goats appear on either side of the engine.© Honda
    Frames from Honda “Grrr”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Honda “Grrr” in order, with its length, framing and what happens in it.

    A whimsical, animated landscape with rolling green hills, a winding blue river, and various cartoon animals and plants. The word "HATE" is spelled out in topiary letters, and a rainbow arcs across the sky.© HondaThe word "HATE" explodes into a smiling sun with a red and yellow halo, as small, dark, mechanical objects fly past against a blue sky.© HondaA whimsical animated scene transitions from flying car parts over a serene landscape to an underwater world with fish, then to a bubble containing car parts, and finally to two hummingbirds with text.© HondaA cartoon engine is shown in the center of a red and orange bullseye target, with the words "Change Something" appearing around it, then two goats appear on either side of the engine.© HondaTwo animated penguins with hammers hit a floating engine, causing letters to burst out, against a bright yellow and orange background with flowers.© HondaA cartoon engine flies through a whimsical landscape, transforming into a colorful, vibrant scene with two white rabbits wearing headphones, in a bright, animated world.© Honda
    Length: 90 s · Shots: 10 · Average shot: 9.0 s · Format: animation 3d

  3. 03Ad ideas: every spot built on a anthropomorphism

    Before you present an idea, you need to know who has done it, and how.

    Honda “Grrr” is built on a anthropomorphism. Search the library by idea to see every spot that uses it.

    Google “Best Phones Forever”© GoogleBerlei “Boob Balls”© BerleiSSE “Pier”© SSEHBO “Chimps”© HBO
    Google · Berlei · SSE · HBO

More commercials by Adam Foulkes

  • Nspcc "Speech Bubble" (2006) commercial still© NspccNspcc “Speech Bubble” 2006Dir. Adam Foulkes · Saatchi & SaatchiD&AD Wood Pencil 2006

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning auto commercials

Questions

Who directed the Honda “Grrr” commercial?

Adam Foulkes directed it, produced by Nexus Studios, for the agency Wieden+Kennedy.

Which agency made Honda “Grrr”?

Wieden+Kennedy created it for Honda (2004).

What awards did Honda “Grrr” win?

47 awards, including Cannes Lions 2005 Film Grand Prix, D&AD 2005 Black Pencil — TV & Cinema Advertising / Television Commercials - Individual over 60 seconds, D&AD 2005 Black Pencil — TV & Cinema Advertising Crafts / Use of Music and D&AD 2005 TV & Cinema Advertising Crafts: Use of Music Black Pencil.

What is the tagline of Honda “Grrr”?

“The Power of Dreams”

Sources for the credits and awards

en.wikipedia.orgdandad.orgoneclub.orgoneclub.orgbritisharrows.comaicpawards.comweb.archive.orgarchive.gunnreport.comoneclub.orgoneclub.orgcampaignlive.co.ukcreativecircle.co.uk