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Honda “Cog” 2003

Honda “Cog” (2003) is a Honda commercial directed by Antoine Bardou-Jacquet for Wieden+Kennedy, produced by Partizan Midi Minuit. It won 34 awards, including The One Show 2004 Best of Show, Grand Clio 2003 and Cannes Lions 2003 Film Gold.

A Rube Goldberg machine, constructed entirely from Honda Accord parts, demonstrates the car's precision engineering and seamless functionality in a mesmerizing chain reaction.

Video: Partizan Official on YouTube

Frames

  1. A long shot of a Honda Accord wagon being assembled by a Rube Goldberg machine made of car parts in a white room.© Honda0:00
  2. Honda “Cog”, shot 2© Honda0:14
  3. Honda “Cog”, shot 2© Honda0:29
  4. Honda “Cog”, shot 2© Honda0:44
  5. Honda “Cog”, shot 2© Honda0:58
  6. Honda “Cog”, shot 2© Honda1:13
  7. Honda “Cog”, shot 2© Honda1:28
  8. The Honda logo and tagline "The Power of Dreams" appear centered on a plain white background, concluding the commercial.© Honda1:57

Stills © Honda. Made by Wieden+Kennedy, Partizan Midi Minuit and Antoine Bardou-Jacquet.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A Rube Goldberg machine made of car parts to show precision and harmony.

Tagline: “The Power of Dreams”

chain reactiondomino effectprecision engineeringmechanical balletsatisfyingly complexhidden message

The cut

Length
121 s
One take
117 s in a single shot

Script

  1. 1:49Isn't it nice when things just work?

What creatives use Honda “Cog” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Honda “Cog”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A long shot of a Honda Accord wagon being assembled by a Rube Goldberg machine made of car parts in a white room.© HondaHonda “Cog”, 0:14© HondaHonda “Cog”, 0:29© HondaHonda “Cog”, 0:44© Honda
    Frames from Honda “Cog”

  2. 02How a one-take commercial is built

    117 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A long shot of a Honda Accord wagon being assembled by a Rube Goldberg machine made of car parts in a white room.© HondaHonda “Cog”, 0:14© HondaHonda “Cog”, 0:29© HondaHonda “Cog”, 0:44© HondaHonda “Cog”, 0:58© HondaHonda “Cog”, 1:13© Honda
    Length: 121 s · One take: 117 s in a single shot

  3. 03Ad ideas: every spot built on a chain reaction

    Before you present an idea, you need to know who has done it, and how.

    Honda “Cog” is built on a chain reaction. Search the library by idea to see every spot that uses it.

    Toyota “Toyota Hilux 'In a Pickle”© ToyotaCoordown “The Hiring Chain”© CoordownHP “Relay”© HPVisa “6 Degrees of Kevin Bacon”© Visa
    Toyota · Coordown · HP · Visa

More commercials by Antoine Bardou-Jacquet

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning auto commercials

Questions

Who directed the Honda “Cog” commercial?

Antoine Bardou-Jacquet directed it, produced by Partizan Midi Minuit, for the agency Wieden+Kennedy.

Which agency made Honda “Cog”?

Wieden+Kennedy created it for Honda (2003).

What awards did Honda “Cog” win?

34 awards, including The One Show 2004 Best of Show, Grand Clio 2003, Cannes Lions 2003 Film Gold and Cannes Lions 2003 Gold.

What is the tagline of Honda “Cog”?

“The Power of Dreams”

Sources for the credits and awards

en.wikipedia.orgpostkiwi.comweb.archive.orgdandad.orgoneclub.orgoneclub.orgoneclub.orgbritisharrows.comaicpawards.comarchive.gunnreport.comcampaignlive.co.ukthedrum.com