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Audi “Clowns” 2017

Audi “Clowns” (2017) is an Audi commercial directed by Ringan Ledwidge for BBH, produced by Rattling Stick. It won 28 awards, including Cannes Lions 2018 Film Gold, One Show 2018 Gold Pencil — Film and The One Show 2018 Cinema Advertising Gold Pencil.

A group of clowns struggles with their comically oversized and dysfunctional vehicles, highlighting the superior technology and safety features of Audi cars.

Video: Audi Ireland on YouTube

Shot by shot

  1. Two clowns, one with orange hair and a red suit, the other with blue hair and a striped shirt, run towards a colorful car on a suburban street.© Audi0:00
  2. A clown's foot in a red shoe presses the accelerator pedal of a car, surrounded by colorful clown props and a fluffy red carpet.© Audi0:06
  3. A blue Audi car is parked on a paved area next to a street, with other cars and buildings in the background on a sunny day.© Audi0:14
  4. A clown in a green and red polka-dotted car drives on a city street, with a red Audi Q2 driving behind it.© Audi0:21
  5. A male clown in a purple jacket and striped tie applies lipstick while driving a car, looking in the side mirror.© Audi0:26
  6. A clown, covered in pie, drives a clown car with a green and black striped steering wheel, looking out the window.© Audi0:33
  7. A silver Audi car drives on a highway, passing a colorful clown bus, with an overpass and green hills in the background.© Audi0:38
  8. A clown with a pink wig and red nose screams in terror while driving a car, as red dice and a pink polka-dot scarf fly past their face.© Audi0:42
  9. A blue Audi car drives past a yellow clown van that is spilling colorful balls and boxes onto a city street during the day.© Audi0:46
  10. A clown in a helmet and polka-dot jacket rides a motorcycle through a brightly lit tunnel, performing a wheelie.© Audi0:58
  11. Two clowns on a motorcycle, one wearing a helmet and the other a party hat, ride through a brightly lit tunnel at night.© Audi1:05
  12. A clown in a white jumpsuit waters a carrot-shaped car with an umbrella and lamps, as a black Audi drives past.© Audi1:10

Stills © Audi. Made by BBH, Rattling Stick and Ringan Ledwidge.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Audi's advanced technology makes driving safer and more reliable than chaotic clown cars.

Tagline: “Audi Technology. Clown proof.”

clown car chaosslapstick comedymodern car vs. old carexaggerated problemstechnology as solutioncontrast between old and new

The cut

Length
90 s
Shots
62
Average shot
1.5 s

What creatives use Audi “Clowns” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Audi “Clowns”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two clowns, one with orange hair and a red suit, the other with blue hair and a striped shirt, run towards a colorful car on a suburban street.© AudiA clown's foot in a red shoe presses the accelerator pedal of a car, surrounded by colorful clown props and a fluffy red carpet.© AudiA blue Audi car is parked on a paved area next to a street, with other cars and buildings in the background on a sunny day.© AudiA clown in a green and red polka-dotted car drives on a city street, with a red Audi Q2 driving behind it.© Audi
    Frames from Audi “Clowns”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Audi “Clowns” in order, with its length, framing and what happens in it.

    Two clowns, one with orange hair and a red suit, the other with blue hair and a striped shirt, run towards a colorful car on a suburban street.© AudiA clown's foot in a red shoe presses the accelerator pedal of a car, surrounded by colorful clown props and a fluffy red carpet.© AudiA blue Audi car is parked on a paved area next to a street, with other cars and buildings in the background on a sunny day.© AudiA clown in a green and red polka-dotted car drives on a city street, with a red Audi Q2 driving behind it.© AudiA male clown in a purple jacket and striped tie applies lipstick while driving a car, looking in the side mirror.© AudiA clown, covered in pie, drives a clown car with a green and black striped steering wheel, looking out the window.© Audi
    Length: 90 s · Shots: 62 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a slapstick comedy

    Before you present an idea, you need to know who has done it, and how.

    Audi “Clowns” is built on a slapstick comedy. Search the library by idea to see every spot that uses it.

    Uber Eats “Pirate's Booty”© Uber EatsRema 1000 “Crazy Santa”© Rema 1000Paperchase “Cupid”© PaperchaseUnited Healthcare “Our Song”© United Healthcare
    Uber Eats · Rema 1000 · Paperchase · United Healthcare

More commercials by Ringan Ledwidge

More from BBH

Award-winning auto commercials

Questions

Who directed the Audi “Clowns” commercial?

Ringan Ledwidge directed it, produced by Rattling Stick, for the agency BBH.

Which agency made Audi “Clowns”?

BBH created it for Audi (2017).

What awards did Audi “Clowns” win?

28 awards, including Cannes Lions 2018 Film Gold, Cannes Lions 2018 Film Gold (Automotive), One Show 2018 Gold Pencil — Film and The One Show 2018 Cinema Advertising Gold Pencil.

What is the tagline of Audi “Clowns”?

“Audi Technology. Clown proof.”

Sources for the credits and awards

en.wikipedia.orgrattlingstick.comshotsThe WorkThe Workoneclub.orgoneclub.orgbritisharrows.comoneclub.orgdandad.orgdandad.orgThe Work