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Levi's “Dangerous Liaisons” 2008

Levi's “Dangerous Liaisons” (2008) is a Levi's commercial directed by Ringan Ledwidge for BBH, produced by Rattling Stick. It won 2 awards, including ANDY Awards 2008 Gold — Editing (TELEVISION).

A couple's passionate and playful encounters in various rooms of an old house, highlighting their intimate connection and the enduring appeal of Levi's jeans.

Video: Rattling Stick on Vimeo

Shot by shot

  1. A young woman in denim overalls stands barefoot in a sunlit, empty room, twirling a pink scarf playfully.© Levi's0:01
  2. A young man in dark clothes and a young woman in a denim dress are in a room, the man turns to the woman, who smiles.© Levi's0:13
  3. A young man with dark hair and a young woman with blonde hair passionately kiss in a dimly lit, old-fashioned room.© Levi's0:24
  4. A man and a woman, both in their 20s, embrace and kiss passionately in a dimly lit, ornate room.© Levi's0:27
  5. A man in a green shirt and dark pants looks up at a woman, who is out of frame, in a bedroom.© Levi's0:33
  6. A young man in a green shirt and jeans looks at a blonde woman in a pink top and jeans in a dimly lit room.© Levi's0:37
  7. Levi's “Dangerous Liaisons”, shot 33© Levi's0:42
  8. A young man with long, curly hair and a beard, wearing a denim vest and orange shirt, looks intently at someone off-screen, then leans in for a kiss.© Levi's0:47
  9. A young man with long hair and a mustache lies on a bed as a young woman in a light blue dress playfully pulls off his jeans in a bedroom.© Levi's0:54
  10. A woman with platinum blonde hair and a newspaper print top playfully hits a man with a toy saw in a sunlit bedroom.© Levi's1:03
  11. A woman's arm reaches across a man's chest, zipping up his black jacket, in a close-up shot.© Levi's1:09
  12. A young man with dark hair and an open leather jacket sits on a bed, looking up at a blonde woman whose back is to the camera in a hotel room.© Levi's1:15

Stills © Levi's. Made by BBH, Rattling Stick and Ringan Ledwidge.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A series of intimate, playful moments between a couple in an old house.

Tagline: “FROM THE ORIGINAL”

forbidden romanceplayful seductionchanging clothesintimate glanceshidden camera perspectiveold house setting

The cut

Length
87 s
Shots
59
Average shot
1.5 s

What creatives use Levi's “Dangerous Liaisons” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Levi's “Dangerous Liaisons”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman in denim overalls stands barefoot in a sunlit, empty room, twirling a pink scarf playfully.© Levi'sA young man in dark clothes and a young woman in a denim dress are in a room, the man turns to the woman, who smiles.© Levi'sA young man with dark hair and a young woman with blonde hair passionately kiss in a dimly lit, old-fashioned room.© Levi'sA man and a woman, both in their 20s, embrace and kiss passionately in a dimly lit, ornate room.© Levi's
    Frames from Levi's “Dangerous Liaisons”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Levi's “Dangerous Liaisons” in order, with its length, framing and what happens in it.

    A young woman in denim overalls stands barefoot in a sunlit, empty room, twirling a pink scarf playfully.© Levi'sA young man in dark clothes and a young woman in a denim dress are in a room, the man turns to the woman, who smiles.© Levi'sA young man with dark hair and a young woman with blonde hair passionately kiss in a dimly lit, old-fashioned room.© Levi'sA man and a woman, both in their 20s, embrace and kiss passionately in a dimly lit, ornate room.© Levi'sA man in a green shirt and dark pants looks up at a woman, who is out of frame, in a bedroom.© Levi'sA young man in a green shirt and jeans looks at a blonde woman in a pink top and jeans in a dimly lit room.© Levi's
    Length: 87 s · Shots: 59 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a forbidden romance

    Before you present an idea, you need to know who has done it, and how.

    Levi's “Dangerous Liaisons” is built on a forbidden romance. Search the library by idea to see every spot that uses it.

    Levi Strauss and Co Europe SA “Mermaids”© Levi Strauss and Co Europe SALevi 501's “Drugstore”© Levi 501'sLevi's “Drugstore”© Levi'sH&M “The Secret Life Of Flowers”© H&M
    Levi Strauss and Co Europe SA · Levi 501's · Levi's · H&M

More commercials by Ringan Ledwidge

More from BBH

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Levi's “Dangerous Liaisons” commercial?

Ringan Ledwidge directed it, produced by Rattling Stick, for the agency BBH.

Which agency made Levi's “Dangerous Liaisons”?

BBH created it for Levi's (2008).

What awards did Levi's “Dangerous Liaisons” win?

2 awards, including ANDY Awards 2008 Gold — Editing (TELEVISION) and ANDY Awards 2008 Gold — Fashion Luxury and Accessories (TELEVISION).

What is the tagline of Levi's “Dangerous Liaisons”?

“FROM THE ORIGINAL”

Sources for the credits and awards

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