framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

David Lynch Foundation “Sounds of Trauma” 2018

David Lynch Foundation “Sounds of Trauma” (2018) is a David Lynch Foundation commercial directed by Yan Dal Santo for Herezie, produced by Morrison Films (a Mile Inn boutique). It won 17 awards, including One Show 2018 Gold Pencil — Moving Image Craft, Epica 2017 Gold Best Use of Sound and Clio 2017 Silver — Film / Commercials (between thirty [30] seconds and sixty [60] seconds).

This PSA highlights how everyday sounds can trigger PTSD in veterans by juxtaposing intense warzone footage with mundane daily activities, revealing the true sounds only in the second viewing.

Video: DavidLynchFoundationCH on YouTube

Shot by shot

  1. An extreme wide shot shows a hazy, sprawling city nestled in a valley, surrounded by rugged mountains under a clear sky.© David Lynch Foundation0:00
  2. A military helicopter flies across a hazy sky above dilapidated buildings in a war-torn area during the day.© David Lynch Foundation0:03
  3. A small, dilapidated mud hut stands alone in a vast, arid desert landscape, then explodes into a cloud of dust and debris.© David Lynch Foundation0:06
  4. A soldier in camouflage gear aims a rifle through a window, with bright light coming from outside, in a dark interior setting.© David Lynch Foundation0:08
  5. A soldier in camouflage uniform lies prone on a rocky desert ground, firing a machine gun with mountains in the background.© David Lynch Foundation0:08
  6. A military vehicle is parked on a dusty street, then a massive explosion erupts behind it, engulfing the scene in fire and smoke.© David Lynch Foundation0:10
  7. A soldier in camouflage uniform and tactical gear reloads a rifle in a desolate, war-torn urban environment.© David Lynch Foundation0:11
  8. A massive explosion erupts on the side of a desert road, sending a huge cloud of black smoke and debris into the air, with a white car driving away.© David Lynch Foundation0:13
  9. A person's hand reaches for a door handle, as the camera moves from an alarm clock to a ceiling fan, then to the door.© David Lynch Foundation0:25
  10. A young man in a long-sleeved shirt and dark pants is seen from a medium-wide shot, standing in a laundromat and closing a washing machine door.© David Lynch Foundation0:31
  11. A wide shot of a grey garage with multiple bays and a billboard on top, with cars parked outside on a clear day.© David Lynch Foundation0:33
  12. A young girl with blonde hair and a missing front tooth smiles at the camera while holding onto a kitchen counter, with another child's head in the foreground.© David Lynch Foundation0:36

Stills © David Lynch Foundation. Made by Herezie, Morrison Films (a Mile Inn boutique) and Yan Dal Santo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Everyday sounds become warzone sounds for veterans with PTSD.

Tagline: “HELPING OVERCOME TRAUMA”

sensory triggerPTSD awarenessjuxtaposition of sound and imagereveal twistrecontextualization

The cut

Length
56 s
Shots
35
Average shot
1.6 s

What creatives use David Lynch Foundation “Sounds of Trauma” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of David Lynch Foundation “Sounds of Trauma”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An extreme wide shot shows a hazy, sprawling city nestled in a valley, surrounded by rugged mountains under a clear sky.© David Lynch FoundationA military helicopter flies across a hazy sky above dilapidated buildings in a war-torn area during the day.© David Lynch FoundationA small, dilapidated mud hut stands alone in a vast, arid desert landscape, then explodes into a cloud of dust and debris.© David Lynch FoundationA soldier in camouflage gear aims a rifle through a window, with bright light coming from outside, in a dark interior setting.© David Lynch Foundation
    Frames from David Lynch Foundation “Sounds of Trauma”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of David Lynch Foundation “Sounds of Trauma” in order, with its length, framing and what happens in it.

    An extreme wide shot shows a hazy, sprawling city nestled in a valley, surrounded by rugged mountains under a clear sky.© David Lynch FoundationA military helicopter flies across a hazy sky above dilapidated buildings in a war-torn area during the day.© David Lynch FoundationA small, dilapidated mud hut stands alone in a vast, arid desert landscape, then explodes into a cloud of dust and debris.© David Lynch FoundationA soldier in camouflage gear aims a rifle through a window, with bright light coming from outside, in a dark interior setting.© David Lynch FoundationA soldier in camouflage uniform lies prone on a rocky desert ground, firing a machine gun with mountains in the background.© David Lynch FoundationA military vehicle is parked on a dusty street, then a massive explosion erupts behind it, engulfing the scene in fire and smoke.© David Lynch Foundation
    Length: 56 s · Shots: 35 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a reveal twist

    Before you present an idea, you need to know who has done it, and how.

    David Lynch Foundation “Sounds of Trauma” is built on a reveal twist. Search the library by idea to see every spot that uses it.

    National History Archive “Hiding from Gestapo”© National History ArchiveMada Masr “Under-14 Handball”© Mada MasrOntario Tourism Marketing Partnership Corporation “Where Am I”© Ontario Tourism Marketing Partnership CorporationGuinness “Wheelchair basketball”© Guinness
    National History Archive · Mada Masr · Ontario Tourism Marketing Partnership Corporation · Guinness

More from Herezie

Award-winning public service & ngo commercials

Questions

Who directed the David Lynch Foundation “Sounds of Trauma” commercial?

Yan Dal Santo directed it, produced by Morrison Films (a Mile Inn boutique), for the agency Herezie.

Which agency made David Lynch Foundation “Sounds of Trauma”?

Herezie created it for David Lynch Foundation (2018).

What awards did David Lynch Foundation “Sounds of Trauma” win?

17 awards, including One Show 2018 Gold Pencil — Moving Image Craft, Epica 2017 Gold Best Use of Sound, Clio 2017 Silver — Film / Commercials (between thirty [30] seconds and sixty [60] seconds) and Clio 2017 Silver — Film Technique (Editing) / Editing.

What is the tagline of David Lynch Foundation “Sounds of Trauma”?

“HELPING OVERCOME TRAUMA”

Sources for the credits and awards

dandad.orgThe WorkThe WorkThe WorkThe Workwinners.epica-awards.comwinners.epica-awards.comwinners.epica-awards.comThe WorkThe WorkThe Workoneclub.org