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Observatoire des inégalités “Monopoly des Inégalités” 2022

Observatoire des inégalités “Monopoly des Inégalités” (2022) is an Observatoire des inégalités commercial for Herezie. It won one award: ANDY Awards 2022 Gold.

This ad introduces a Monopoly-style board game designed to educate students about social inequalities, featuring testimonials from educators and politicians on its effectiveness in making abstract concepts tangible.

Video: Observatoire des inégalités on YouTube

Shot by shot

  1. A group of diverse students, some wearing face masks, walk down a school hallway, carrying backpacks and books, as text overlays appear on screen.© Observatoire des inégalités0:00
  2. A person's hand places a game card on a wooden table next to other game cards, including one with a cartoon man named Aurel.© Observatoire des inégalités0:14
  3. A person's hand holds two dice over a Monopoly board, while another hand drops a third die onto their palm, illustrating a game in progress.© Observatoire des inégalités0:19
  4. A person's arm is visible as they play a board game with cards and money on a white table, with a character card featuring a woman named Aude.© Observatoire des inégalités0:25
  5. A close-up shot of a board game with cards displaying statistics and social issues, as a hand moves across the board.© Observatoire des inégalités0:32
  6. A male teacher and two students, all wearing face masks, are seated at a table in a classroom, looking at something on the table.© Observatoire des inégalités0:41
  7. A woman with long brown hair and a black blazer speaks directly to the camera in a well-lit hallway, with a "Paris" banner visible in the background.© Observatoire des inégalités0:56
  8. A woman in a black blazer and blue top holds and shuffles green cards, possibly game cards, indoors with a French flag in the background.© Observatoire des inégalités1:17
  9. A diverse group of masked students and a teacher in a classroom, with the teacher leaning over a desk, engaging with the students.© Observatoire des inégalités1:26
  10. A group of diverse teens in face masks play Monopoly in a classroom, with one teen in a red jacket holding up game money.© Observatoire des inégalités1:34
  11. A young boy in a red jacket and face mask looks up at someone off-camera while sitting at a table in a classroom.© Observatoire des inégalités1:40
  12. Two masked teens play a board game at a table in a classroom, with other students visible in the background.© Observatoire des inégalités1:46

Stills © Observatoire des inégalités. Made by Herezie.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Monopoly game adapted to teach social inequalities in schools.

Tagline: “Il est temps de changer les règles du jeu.”

educational gamereal-world rulesstudent testimonialsexpert endorsementsproblem-solutioncall to action

The cut

Length
119 s
Shots
37
Average shot
3.2 s

What creatives use Observatoire des inégalités “Monopoly des Inégalités” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Observatoire des inégalités “Monopoly des Inégalités”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of diverse students, some wearing face masks, walk down a school hallway, carrying backpacks and books, as text overlays appear on screen.© Observatoire des inégalitésA person's hand places a game card on a wooden table next to other game cards, including one with a cartoon man named Aurel.© Observatoire des inégalitésA person's hand holds two dice over a Monopoly board, while another hand drops a third die onto their palm, illustrating a game in progress.© Observatoire des inégalitésA person's arm is visible as they play a board game with cards and money on a white table, with a character card featuring a woman named Aude.© Observatoire des inégalités
    Frames from Observatoire des inégalités “Monopoly des Inégalités”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Observatoire des inégalités “Monopoly des Inégalités” in order, with its length, framing and what happens in it.

    A group of diverse students, some wearing face masks, walk down a school hallway, carrying backpacks and books, as text overlays appear on screen.© Observatoire des inégalitésA person's hand places a game card on a wooden table next to other game cards, including one with a cartoon man named Aurel.© Observatoire des inégalitésA person's hand holds two dice over a Monopoly board, while another hand drops a third die onto their palm, illustrating a game in progress.© Observatoire des inégalitésA person's arm is visible as they play a board game with cards and money on a white table, with a character card featuring a woman named Aude.© Observatoire des inégalitésA close-up shot of a board game with cards displaying statistics and social issues, as a hand moves across the board.© Observatoire des inégalitésA male teacher and two students, all wearing face masks, are seated at a table in a classroom, looking at something on the table.© Observatoire des inégalités
    Length: 119 s · Shots: 37 · Average shot: 3.2 s

  3. 03Ad ideas: every spot built on a problem-solution

    Before you present an idea, you need to know who has done it, and how.

    Observatoire des inégalités “Monopoly des Inégalités” is built on a problem-solution. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisKrungsri First Choice “What the Fast”© Krungsri First Choicetruth “Breath of Stress Air”© truthWhisper “Keep Girls in School”© Whisper
    Novartis · Krungsri First Choice · truth · Whisper

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Questions

Which agency made Observatoire des inégalités “Monopoly des Inégalités”?

Herezie created it for Observatoire des inégalités (2022).

What awards did Observatoire des inégalités “Monopoly des Inégalités” win?

1 awards, including ANDY Awards 2022 Gold.

What is the tagline of Observatoire des inégalités “Monopoly des Inégalités”?

“Il est temps de changer les règles du jeu.”

Sources for the credits and awards

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