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AB InBev “Party” 2016

AB InBev “Party” (2016) is an AB InBev commercial for Del Campo Saatchi & Saatchi, produced by Landia. It won 2 awards, including Cannes Lions 2016 Film Gold.

An older man tries to get a group of young people to turn down their music, but they keep negotiating for more time to party.

Video: DelCampo Saatchi&Saatchi Buenos Aires on YouTube

Shot by shot

  1. An older man with a plaid shirt and a young woman with blonde hair are talking outside at night.© AB InBev0:07
  2. An older man with a receding hairline and a plaid shirt looks directly at the camera, speaking to someone off-screen at night.© AB InBev0:13
  3. An older man in a plaid robe argues with two unseen people at night, gesturing with his hands.© AB InBev0:17
  4. An older man in a plaid robe looks down, confused, as he is surrounded by people at a party at night.© AB InBev0:20
  5. An older man with white hair and a plaid shirt looks tired and speaks to someone off-screen at night.© AB InBev0:24
  6. A young woman in a red jacket and cat ears smiles at a man while holding a beer bottle at a lively outdoor night party with string lights.© AB InBev0:43
  7. A man in a patterned shirt and party headband smiles, holding up a beer bottle, flanked by two laughing women at an outdoor night party.© AB InBev0:46
  8. A man in his 60s, wearing a plaid shirt, holds up a slice of pizza with a triumphant expression, with the Andes logo superimposed.© AB InBev0:48

Stills © AB InBev. Made by Del Campo Saatchi & Saatchi and Landia.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Negotiating for more party time.

Tagline: “Every minute with friends counts. Haggle for them.”

intergenerational conflictnegotiationparty atmospherereluctant participantyouthful exuberance

The cut

Length
50 s
Shots
20
Average shot
2.5 s

What creatives use AB InBev “Party” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of AB InBev “Party”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An older man with a plaid shirt and a young woman with blonde hair are talking outside at night.© AB InBevAn older man with a receding hairline and a plaid shirt looks directly at the camera, speaking to someone off-screen at night.© AB InBevAn older man in a plaid robe argues with two unseen people at night, gesturing with his hands.© AB InBevAn older man in a plaid robe looks down, confused, as he is surrounded by people at a party at night.© AB InBev
    Frames from AB InBev “Party”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of AB InBev “Party” in order, with its length, framing and what happens in it.

    An older man with a plaid shirt and a young woman with blonde hair are talking outside at night.© AB InBevAn older man with a receding hairline and a plaid shirt looks directly at the camera, speaking to someone off-screen at night.© AB InBevAn older man in a plaid robe argues with two unseen people at night, gesturing with his hands.© AB InBevAn older man in a plaid robe looks down, confused, as he is surrounded by people at a party at night.© AB InBevAn older man with white hair and a plaid shirt looks tired and speaks to someone off-screen at night.© AB InBevA young woman in a red jacket and cat ears smiles at a man while holding a beer bottle at a lively outdoor night party with string lights.© AB InBev
    Length: 50 s · Shots: 20 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a intergenerational conflict

    Before you present an idea, you need to know who has done it, and how.

    AB InBev “Party” is built on a intergenerational conflict. Search the library by idea to see every spot that uses it.

    Uber “Ronny Doesn't Do Tech Support”© UberSavanna “Sharpshooter Black”© SavannaFlush “Drive Like Gran's In The Car”© FlushGeneral Pants “Led By None”© General Pants
    Uber · Savanna · Flush · General Pants

More from Del Campo Saatchi & Saatchi

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Which agency made AB InBev “Party”?

Del Campo Saatchi & Saatchi created it for AB InBev (2016).

What awards did AB InBev “Party” win?

2 awards, including Cannes Lions 2016 Film Gold and Cannes Lions 2016 Film Gold (Alcoholic Drinks).

What is the tagline of AB InBev “Party”?

“Every minute with friends counts. Haggle for them.”

Sources for the credits and awards

The WorkThe Work

AB InBev “Party” (2016) Commercial: Credits, Awards & Stills