framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Andes Beer “Hagglers” 2016

Andes Beer “Hagglers” (2016) is an Andes Beer commercial directed by Milton Kremer for Del Campo Saatchi & Saatchi, produced by Landia. It won 2 awards, including One Show 2016 Bronze Pencil — Film and ADC 2016 Bronze Cube Advertising — TV / Film / TV Commercial.

A man explains how he helps his friend Matías skip out on family obligations to hang out, then introduces two other "hagglers" who can get you out of anything.

Video: DelCampo Saatchi&Saatchi Buenos Aires on YouTube

Shot by shot

  1. A man in an orange shirt and gold chain smiles at the camera, while two men at a bar table talk in the background.© Andes Beer0:00
  2. An aerial view captures a vast mountain valley with a river winding through it, under a bright sky with dramatic shadows.© Andes Beer0:10
  3. Three men in stylish, colorful outfits walk across an airport tarmac with a private jet in the background.© Andes Beer0:11
  4. A person's hand holds a white birdcage with a yellow bird inside, walking on a paved surface in daylight.© Andes Beer0:14
  5. Three men in stylish clothes walk past a private jet on a sunny day, with text overlay about haggling.© Andes Beer0:15
  6. Andes Beer “Hagglers”, shot 6© Andes Beer0:19
  7. A young Black man in a patterned shirt and hat stands on an airport tarmac with a plane in the background, looking directly at the camera.© Andes Beer0:20
  8. A man in sunglasses and a patterned shirt holds a phone to his mouth, speaking, with a private jet in the background on a sunny day.© Andes Beer0:21
  9. A man in his 40s, wearing an orange patterned shirt, talks to the camera while holding a beer bottle in a dimly lit bar.© Andes Beer0:23
  10. Three men in colorful outfits walk towards the camera on an airport tarmac with a private jet in the background, as text appears on screen.© Andes Beer0:28

Stills © Andes Beer. Made by Del Campo Saatchi & Saatchi, Landia and Milton Kremer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Haggle your way out of commitments to spend more time with friends.

breaking the fourth wallexaggerated charactershumorous testimonialsproduct as enablercultural stereotype subversion

The cut

Length
33 s
Shots
10
Average shot
3.3 s

What creatives use Andes Beer “Hagglers” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Andes Beer “Hagglers”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in an orange shirt and gold chain smiles at the camera, while two men at a bar table talk in the background.© Andes BeerAn aerial view captures a vast mountain valley with a river winding through it, under a bright sky with dramatic shadows.© Andes BeerThree men in stylish, colorful outfits walk across an airport tarmac with a private jet in the background.© Andes BeerA person's hand holds a white birdcage with a yellow bird inside, walking on a paved surface in daylight.© Andes Beer
    Frames from Andes Beer “Hagglers”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Andes Beer “Hagglers” in order, with its length, framing and what happens in it.

    A man in an orange shirt and gold chain smiles at the camera, while two men at a bar table talk in the background.© Andes BeerAn aerial view captures a vast mountain valley with a river winding through it, under a bright sky with dramatic shadows.© Andes BeerThree men in stylish, colorful outfits walk across an airport tarmac with a private jet in the background.© Andes BeerA person's hand holds a white birdcage with a yellow bird inside, walking on a paved surface in daylight.© Andes BeerThree men in stylish clothes walk past a private jet on a sunny day, with text overlay about haggling.© Andes BeerAndes Beer “Hagglers”, 0:19© Andes Beer
    Length: 33 s · Shots: 10 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a breaking the fourth wall

    Before you present an idea, you need to know who has done it, and how.

    Andes Beer “Hagglers” is built on a breaking the fourth wall. Search the library by idea to see every spot that uses it.

    DoorDash “DoorDash All the Ads”© DoorDashSkittles “Apologize the Rainbow”© SkittlesCadbury Celebrations “My SRK Ad”© Cadbury CelebrationsSkinny “Friendvertising”© Skinny
    DoorDash · Skittles · Cadbury Celebrations · Skinny

More commercials by Milton Kremer

More from Del Campo Saatchi & Saatchi

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Andes Beer “Hagglers” commercial?

Milton Kremer directed it, produced by Landia, for the agency Del Campo Saatchi & Saatchi.

Which agency made Andes Beer “Hagglers”?

Del Campo Saatchi & Saatchi created it for Andes Beer (2016).

What awards did Andes Beer “Hagglers” win?

2 awards, including One Show 2016 Bronze Pencil — Film and ADC 2016 Bronze Cube Advertising — TV / Film / TV Commercial.

Sources for the credits and awards

oneclub.orgoneclub.orgoneclub.org