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Sprite “Refreshing Truths” 2016

Sprite “Refreshing Truths” (2016) is a Sprite commercial directed by Milton Kremer for David, produced by Landia. It won one award: El Ojo de Iberoamérica 2016 Bronze Producción Audiovisual – PA5 – Mejor Edición.

A young man expresses his desires for freedom, travel, and becoming a "real man" through various experiences, ultimately revealing his true, more primal desire.

Video: LANDIA on Vimeo

Shot by shot

  1. A young man with long blonde hair and a blue baseball cap stands still, looking directly at the camera in an urban setting.© Sprite0:00
  2. A young man with long blonde hair and a blue cap enters a classroom, holding a Sprite bottle, and sits down at a desk.© Sprite0:19
  3. A person with short hair and a patterned shirt adjusts headphones, seen from behind in a dimly lit interior.© Sprite0:24
  4. Four young men in casual clothes jump out of a car on a dirt road in a field at sunset, looking joyful.© Sprite0:29
  5. The exhaust pipe of a red car emits smoke, with yellow Spanish subtitles at the bottom of the frame, in an exterior setting.© Sprite0:32
  6. A young man with long blonde hair and a blue cap drinks from a green Sprite bottle while sitting on a bench with other people.© Sprite0:38
  7. A person with long blonde hair and sunglasses shields their eyes from the bright sun in a field of tall grass during golden hour.© Sprite0:50
  8. A young man with long blonde hair and a blue cap sits in a row of people, looking forward and speaking, in an interior setting.© Sprite0:51
  9. A young man with long blonde hair and a blue cap puts on his seatbelt while sitting in the driver's seat of a car at night.© Sprite0:58
  10. A silver car with a "learner" sign on top drives past a red traffic cone and a green fence on a sunny day.© Sprite1:04
  11. A male hand stamps a "DRIVERS EXAM" paper with a red "FAILED" stamp on a wooden desk, next to a pen and a mug.© Sprite1:10
  12. Two young women, one with a blue cap, lean in to kiss inside a vehicle, with one woman's hand gently touching the other's face.© Sprite1:20

Stills © Sprite. Made by David, Landia and Milton Kremer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Subverting expectations by revealing a raw, honest desire at the end.

Tagline: “BORN TO RFRSH #refreshingtruth”

coming of ageroad trip fantasydream vs. realityunexpected twistaspirational lifestyleconfessional monologue

The cut

Length
90 s
Shots
39
Average shot
2.3 s

What creatives use Sprite “Refreshing Truths” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sprite “Refreshing Truths”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with long blonde hair and a blue baseball cap stands still, looking directly at the camera in an urban setting.© SpriteA young man with long blonde hair and a blue cap enters a classroom, holding a Sprite bottle, and sits down at a desk.© SpriteA person with short hair and a patterned shirt adjusts headphones, seen from behind in a dimly lit interior.© SpriteFour young men in casual clothes jump out of a car on a dirt road in a field at sunset, looking joyful.© Sprite
    Frames from Sprite “Refreshing Truths”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sprite “Refreshing Truths” in order, with its length, framing and what happens in it.

    A young man with long blonde hair and a blue baseball cap stands still, looking directly at the camera in an urban setting.© SpriteA young man with long blonde hair and a blue cap enters a classroom, holding a Sprite bottle, and sits down at a desk.© SpriteA person with short hair and a patterned shirt adjusts headphones, seen from behind in a dimly lit interior.© SpriteFour young men in casual clothes jump out of a car on a dirt road in a field at sunset, looking joyful.© SpriteThe exhaust pipe of a red car emits smoke, with yellow Spanish subtitles at the bottom of the frame, in an exterior setting.© SpriteA young man with long blonde hair and a blue cap drinks from a green Sprite bottle while sitting on a bench with other people.© Sprite
    Length: 90 s · Shots: 39 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a coming of age

    Before you present an idea, you need to know who has done it, and how.

    Sprite “Refreshing Truths” is built on a coming of age. Search the library by idea to see every spot that uses it.

    John Lewis “Always A Woman”© John LewisBiogen “Friedreich and I”© BiogenBudweiser “American Icons”© BudweiserLife360 “Coat”© Life360
    John Lewis · Biogen · Budweiser · Life360

More commercials by Milton Kremer

More from David

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Sprite “Refreshing Truths” commercial?

Milton Kremer directed it, produced by Landia, for the agency David.

Which agency made Sprite “Refreshing Truths”?

David created it for Sprite (2016).

What awards did Sprite “Refreshing Truths” win?

1 awards, including El Ojo de Iberoamérica 2016 Bronze Producción Audiovisual – PA5 – Mejor Edición.

What is the tagline of Sprite “Refreshing Truths”?

“BORN TO RFRSH #refreshingtruth”

Sources for the credits and awards

elojodeiberoamerica.com