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Mike’s “Lemonade for adults” 2025

Mike’s “Lemonade for adults” (2025) is a Mike’s commercial directed by Clan for David, produced by Landia. It won one award: El Ojo de Iberoamérica 2025 Silver Producción Audiovisual.

This ad for Mike's Hard Lemonade shows young adults enjoying their freedom and independence, highlighting that adulthood can be sweet with the right choices.

Video: CLAN on Vimeo

Shot by shot

  1. A young woman with dark hair and tattoos lies in bed, eyes closed, as she slowly wakes up in a warm, dimly lit room.© Mike’s0:00
  2. A young woman with dark hair and tattoos wakes up in bed, stretching and looking around her messy room in the morning light.© Mike’s0:08
  3. A person's arm and hand are seen playing a bass guitar, with the instrument's body and strings in focus.© Mike’s0:15
  4. A diverse group of friends gathers in a dimly lit kitchen, with one man dancing playfully while another sits on the counter.© Mike’s0:20
  5. A young Black man in a white tank top looks into an empty fridge, searching for something to drink in a warm-toned kitchen.© Mike’s0:22
  6. An empty fridge with a single apple, a lemon, a small red berry, and a glass bottle on the shelf, with cans visible below.© Mike’s0:25
  7. A wide shot of a city street at dusk, with a curved building on the left and a rectangular building on the right. People are visible in the windows of the curved building.© Mike’s0:39
  8. A young woman with dark hair and sunglasses relaxes in a patterned deck chair, eyes closed, on a sunny day outdoors.© Mike’s0:41
  9. A young woman in a blue swimsuit and sunglasses relaxes in a lounge chair by a pool, opening a cooler at a lively outdoor party.© Mike’s0:44
  10. A person's arm reaches into a cooler filled with ice and water, with sunlight reflecting on the surface.© Mike’s0:46
  11. A young woman with wet hair and sunglasses rests her head on her arm, eyes closed, in a sun-drenched outdoor setting.© Mike’s0:48
  12. A woman in a blue bikini sits under a shaded patio next to a pool, looking over her shoulder at a lively pool party with many people.© Mike’s0:51

Stills © Mike’s. Made by David, Landia and Clan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Adulthood is sweet when you choose your own fun, with Mike's Hard Lemonade.

Tagline: “Mike's, lemonade for adults.”

messy room, adult freedomfriends making musicempty fridge, personal choicehosting a party at homepool party relaxationbitter to sweeter transformation

The cut

Length
62 s
Shots
21
Average shot
3.0 s

What creatives use Mike’s “Lemonade for adults” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mike’s “Lemonade for adults”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with dark hair and tattoos lies in bed, eyes closed, as she slowly wakes up in a warm, dimly lit room.© Mike’sA young woman with dark hair and tattoos wakes up in bed, stretching and looking around her messy room in the morning light.© Mike’sA person's arm and hand are seen playing a bass guitar, with the instrument's body and strings in focus.© Mike’sA diverse group of friends gathers in a dimly lit kitchen, with one man dancing playfully while another sits on the counter.© Mike’s
    Frames from Mike’s “Lemonade for adults”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mike’s “Lemonade for adults” in order, with its length, framing and what happens in it.

    A young woman with dark hair and tattoos lies in bed, eyes closed, as she slowly wakes up in a warm, dimly lit room.© Mike’sA young woman with dark hair and tattoos wakes up in bed, stretching and looking around her messy room in the morning light.© Mike’sA person's arm and hand are seen playing a bass guitar, with the instrument's body and strings in focus.© Mike’sA diverse group of friends gathers in a dimly lit kitchen, with one man dancing playfully while another sits on the counter.© Mike’sA young Black man in a white tank top looks into an empty fridge, searching for something to drink in a warm-toned kitchen.© Mike’sAn empty fridge with a single apple, a lemon, a small red berry, and a glass bottle on the shelf, with cans visible below.© Mike’s
    Length: 62 s · Shots: 21 · Average shot: 3.0 s

More commercials by Clan

  • Cinemark Hoyts "Robot" (2019) commercial still© Cinemark HoytsCinemark Hoyts “Robot” 2019Dir. Clan · Geometry ArgentinaEl Ojo de Iberoamérica Gold 2019
  • BITSO "Película de Acciones" (2026) commercial still© BITSOBITSO “Película de Acciones” 2026Dir. Clan
  • Smirnoff "Hidden Garden" (2023) commercial still© SmirnoffSmirnoff “Hidden Garden” 2023Dir. Clan

More from David

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Mike’s “Lemonade for adults” commercial?

Clan directed it, produced by Landia, for the agency David.

Which agency made Mike’s “Lemonade for adults”?

David created it for Mike’s (2025).

What awards did Mike’s “Lemonade for adults” win?

1 awards, including El Ojo de Iberoamérica 2025 Silver Producción Audiovisual.

What is the tagline of Mike’s “Lemonade for adults”?

“Mike's, lemonade for adults.”

Sources for the credits and awards

elojodeiberoamerica.com