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Ikea “Cot” 2023

Ikea “Cot” (2023) is an Ikea commercial for David. It won 2 awards, including LIA 2023 Gold — TV/Cinema / Consumer Campaign.

A family assembles an IKEA baby cot, which grows with their child from infancy to toddlerhood, highlighting its durability and adaptability.

Video: IKEA Australia on YouTube

Shot by shot

  1. A young blonde boy with blue eyes peeks over the top of a white crib, looking down with a slight smile in a bright room.© Ikea0:00
  2. A man with curly brown hair, wearing a grey shirt, assembles a white baby cot in a bright room.© Ikea0:03
  3. A family of three, a man, woman, and child, are assembling a white crib on a yellow rug in a bright living room, with the child drawing on a whiteboard.© Ikea0:06
  4. A pregnant woman, a man, and a young boy are in a nursery, looking at a baby cot, with the woman holding her belly.© Ikea0:11
  5. A young boy with blonde hair looks up intently as an adult's hand works on assembling furniture in a bright room.© Ikea0:16
  6. A young boy with blonde hair and a red and white striped shirt helps an adult assemble a white piece of furniture in a bright room.© Ikea0:17
  7. A close-up shot of a white wooden baby crib with a yellow and white patterned sheet, in an interior setting.© Ikea0:21
  8. A man in a grey shirt and khaki pants places a white mattress into a white wooden baby crib in a bright, modern room.© Ikea0:24
  9. A young boy with blonde hair and a red and white striped shirt looks into a white crib in a bright room.© Ikea0:27
  10. A young child with blonde hair and a red and white striped shirt is seen from a medium closeup, holding onto the top rail of a white crib, looking over it with a happy expression.© Ikea0:30
  11. A blonde woman in a maroon top and grey cardigan smiles happily at a child in a red and white striped shirt, who is out of focus in the foreground.© Ikea0:33
  12. A young blonde boy with blue eyes looks down over the white railing of a crib, smiling slightly in an interior setting.© Ikea0:38

Stills © Ikea. Made by David.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A cot that grows with the child, showing its longevity and value.

Tagline: “Cots to love... more than once.”

product as a charactertime lapsefamily bondingchild's perspectiveproduct transformation

The cut

Length
49 s
Shots
26
Average shot
1.9 s

What creatives use Ikea “Cot” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ikea “Cot”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young blonde boy with blue eyes peeks over the top of a white crib, looking down with a slight smile in a bright room.© IkeaA man with curly brown hair, wearing a grey shirt, assembles a white baby cot in a bright room.© IkeaA family of three, a man, woman, and child, are assembling a white crib on a yellow rug in a bright living room, with the child drawing on a whiteboard.© IkeaA pregnant woman, a man, and a young boy are in a nursery, looking at a baby cot, with the woman holding her belly.© Ikea
    Frames from Ikea “Cot”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ikea “Cot” in order, with its length, framing and what happens in it.

    A young blonde boy with blue eyes peeks over the top of a white crib, looking down with a slight smile in a bright room.© IkeaA man with curly brown hair, wearing a grey shirt, assembles a white baby cot in a bright room.© IkeaA family of three, a man, woman, and child, are assembling a white crib on a yellow rug in a bright living room, with the child drawing on a whiteboard.© IkeaA pregnant woman, a man, and a young boy are in a nursery, looking at a baby cot, with the woman holding her belly.© IkeaA young boy with blonde hair looks up intently as an adult's hand works on assembling furniture in a bright room.© IkeaA young boy with blonde hair and a red and white striped shirt helps an adult assemble a white piece of furniture in a bright room.© Ikea
    Length: 49 s · Shots: 26 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a product as a character

    Before you present an idea, you need to know who has done it, and how.

    Ikea “Cot” is built on a product as a character. Search the library by idea to see every spot that uses it.

    Amazon Alexa “Mind Reader”© Amazon AlexaJack & Jones “Made From Cool - Wool From Cool”© Jack & JonesHeinz Beanz “Geoff”© Heinz BeanzNike x Corteiz “Nike x Corteiz | Rules The World”© Nike x Corteiz
    Amazon Alexa · Jack & Jones · Heinz Beanz · Nike x Corteiz

More from David

Award-winning home commercials

Questions

Which agency made Ikea “Cot”?

David created it for Ikea (2023).

What awards did Ikea “Cot” win?

2 awards, including LIA 2023 Gold — TV/Cinema / Consumer Campaign and LIA 2023 Silver — Online Film / Consumer Campaign.

What is the tagline of Ikea “Cot”?

“Cots to love... more than once.”

Sources for the credits and awards

2023.liaentries.com