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Audi “Birth” 2015

Audi “Birth” (2015) is an Audi commercial directed by Andrew Proctor for BBH, produced by Mill+. It won 13 awards, including Cannes Lions 2015 Film Craft Gold, One Show 2016 Gold Pencil — Film and LIA 2015 Gold — Production & Post-Production / Visual Effects.

Experience the birth of the Audi R8 and RS3 Sportback, showcasing their futuristic creation through advanced robotics and stunning visual effects.

Video: Audi Auto on YouTube

Shot by shot

  1. A close-up shot of a dark, glossy car surface with abstract red and white light streaks, suggesting speed and motion.© Audi0:16
  2. Sparks fly as a robotic arm grinds metal, creating a shower of bright orange and yellow light in a dark industrial setting.© Audi0:25
  3. A black Audi R8 sports car is seen from the rear, with its taillights glowing red, in a futuristic, smoky industrial setting.© Audi0:37
  4. A dark, sleek car with bright LED headlights moves through a futuristic, smoky tunnel, emphasizing its modern design and speed.© Audi0:41
  5. A robotic arm with a drill attachment moves towards the rear of a dark car with illuminated taillights in a brightly lit, futuristic factory.© Audi0:43
  6. A dark, sleek sports car with a spoiler is seen from the side, emerging from a smoky, futuristic tunnel.© Audi0:44
  7. A sleek, dark sports car emerges from a futuristic, glowing tunnel, surrounded by smoke and bright lights in a high-tech facility.© Audi0:59
  8. A dark, sleek car with a red roof is seen from behind, being worked on by robotic arms in a futuristic, industrial setting.© Audi1:02
  9. A dark Audi R8 sports car with bright blue headlights glows in a futuristic, smoky tunnel, emphasizing its sleek design.© Audi1:04
  10. A macro shot shows a dark red surface with fine scratches and bright reflections, suggesting a metallic or polished material.© Audi1:05
  11. A red car is being assembled by robotic arms in a futuristic, dark factory setting, with bright light shining on the vehicle.© Audi1:06
  12. A red car is being assembled by robotic arms in a futuristic, dark factory, with smoke and bright lights illuminating the process.© Audi1:09

Stills © Audi. Made by BBH, Mill+ and Andrew Proctor.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Futuristic factory birth of an Audi sports car.

futuristic factoryrobot assemblyproduct revealhigh-tech environmentdramatic lightingprecision engineering

The cut

Length
103 s
Shots
56
Average shot
1.8 s
Format
cgi

What creatives use Audi “Birth” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Audi “Birth”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot of a dark, glossy car surface with abstract red and white light streaks, suggesting speed and motion.© AudiSparks fly as a robotic arm grinds metal, creating a shower of bright orange and yellow light in a dark industrial setting.© AudiA black Audi R8 sports car is seen from the rear, with its taillights glowing red, in a futuristic, smoky industrial setting.© AudiA dark, sleek car with bright LED headlights moves through a futuristic, smoky tunnel, emphasizing its modern design and speed.© Audi
    Frames from Audi “Birth”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Audi “Birth” in order, with its length, framing and what happens in it.

    A close-up shot of a dark, glossy car surface with abstract red and white light streaks, suggesting speed and motion.© AudiSparks fly as a robotic arm grinds metal, creating a shower of bright orange and yellow light in a dark industrial setting.© AudiA black Audi R8 sports car is seen from the rear, with its taillights glowing red, in a futuristic, smoky industrial setting.© AudiA dark, sleek car with bright LED headlights moves through a futuristic, smoky tunnel, emphasizing its modern design and speed.© AudiA robotic arm with a drill attachment moves towards the rear of a dark car with illuminated taillights in a brightly lit, futuristic factory.© AudiA dark, sleek sports car with a spoiler is seen from the side, emerging from a smoky, futuristic tunnel.© Audi
    Length: 103 s · Shots: 56 · Average shot: 1.8 s · Format: cgi

  3. 03Ad ideas: every spot built on a futuristic factory

    Before you present an idea, you need to know who has done it, and how.

    Audi “Birth” is built on a futuristic factory. Search the library by idea to see every spot that uses it.

    ESPN “College Football”© ESPNOpel Corsa “The Checklist”© Opel CorsaDacia “Hipster”© DaciaAcura “NSX”© Acura
    ESPN · Opel Corsa · Dacia · Acura

More commercials by Andrew Proctor

  • AB InBev - Michelob ULTRA "Lap of Legends" (2025) commercial still© AB InBev - Michelob ULTRAAB InBev - Michelob ULTRA “Lap of Legends” 2025Dir. Andrew Proctor · FCBClio Awards Gold 2025

More from BBH

Award-winning auto commercials

Questions

Who directed the Audi “Birth” commercial?

Andrew Proctor directed it, produced by Mill+, for the agency BBH.

Which agency made Audi “Birth”?

BBH created it for Audi (2015).

What awards did Audi “Birth” win?

13 awards, including Cannes Lions 2015 Film Craft Gold, Cannes Lions 2015 Film Craft Gold (Animation), One Show 2016 Gold Pencil — Film and LIA 2015 Gold — Production & Post-Production / Visual Effects.

Sources for the credits and awards

The WorkThe Workbritisharrows.comoneclub.orgweb.archive.orgclios.comclios.comliaawards.comLBB