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Tesco “The Fruit Giant” 2026

Tesco “The Fruit Giant” (2026) is a Tesco commercial directed by Nick Ball for BBH, produced by MJZ. It won 4 awards, including Ciclope 2026 Silver Craft Animation – Cgi.

A young boy's imagination brings a giant fruit and vegetable monster to life, inspiring his school to embrace healthy eating.

Video: Tesco on YouTube

Shot by shot

  1. A woman in a trench coat talks on her phone while pushing a shopping cart with a young boy next to her, entering a supermarket.© Tesco0:00
  2. A macro shot of fresh green grapes and red apples on display in a supermarket produce section, with other fruits blurred in the background.© Tesco0:06
  3. A young boy in a blue sweater runs through a supermarket, with fruits and vegetables falling around him, then runs out the automatic doors.© Tesco0:12
  4. A giant creature made of fruits and vegetables smiles, holding a large pile of produce in its arms, against a cloudy sky.© Tesco0:25
  5. A wide shot shows a suburban neighborhood with many houses, as a giant person walks across the rooftops, carrying a large basket of fruit.© Tesco0:37
  6. Three children in a field, wearing sports bibs, look up at the sky, then look at the camera holding vegetables.© Tesco0:44
  7. A giant creature made of fruit and vegetables stands outside a window, looking into a building at sunset.© Tesco0:55
  8. A diverse group of children in school uniforms excitedly reach for fruit and vegetables thrown into the air in a school hall.© Tesco1:04
  9. A giant made of fruit walks across a concrete overpass, seen from a low angle against a clear blue sky.© Tesco1:11
  10. Two male teens in school uniforms stand against a brick wall, one laughing and the other looking away with a neutral expression.© Tesco1:19
  11. A young boy in a blue jumper stands smiling in a schoolyard as other children run past him, with brick buildings in the background.© Tesco1:27
  12. A young boy in a blue school uniform looks up with a curious expression in a schoolyard.© Tesco1:32

Stills © Tesco. Made by BBH, MJZ and Nick Ball.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A giant fruit monster encourages kids to eat healthy.

Tagline: “Every little helps”

child's imagination comes to lifemagical realismfood personificationcommunity transformationunexpected herospreading joy

The cut

Length
106 s
Shots
62
Average shot
1.7 s

What creatives use Tesco “The Fruit Giant” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Tesco “The Fruit Giant”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a trench coat talks on her phone while pushing a shopping cart with a young boy next to her, entering a supermarket.© TescoA macro shot of fresh green grapes and red apples on display in a supermarket produce section, with other fruits blurred in the background.© TescoA young boy in a blue sweater runs through a supermarket, with fruits and vegetables falling around him, then runs out the automatic doors.© TescoA giant creature made of fruits and vegetables smiles, holding a large pile of produce in its arms, against a cloudy sky.© Tesco
    Frames from Tesco “The Fruit Giant”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Tesco “The Fruit Giant” in order, with its length, framing and what happens in it.

    A woman in a trench coat talks on her phone while pushing a shopping cart with a young boy next to her, entering a supermarket.© TescoA macro shot of fresh green grapes and red apples on display in a supermarket produce section, with other fruits blurred in the background.© TescoA young boy in a blue sweater runs through a supermarket, with fruits and vegetables falling around him, then runs out the automatic doors.© TescoA giant creature made of fruits and vegetables smiles, holding a large pile of produce in its arms, against a cloudy sky.© TescoA wide shot shows a suburban neighborhood with many houses, as a giant person walks across the rooftops, carrying a large basket of fruit.© TescoThree children in a field, wearing sports bibs, look up at the sky, then look at the camera holding vegetables.© Tesco
    Length: 106 s · Shots: 62 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a child's imagination comes to life

    Before you present an idea, you need to know who has done it, and how.

    Tesco “The Fruit Giant” is built on a child's imagination comes to life. Search the library by idea to see every spot that uses it.

    Kraft Heinz “Lunchables”© Kraft HeinzHyundai Motor Europe “Hyundai Motor Europe - NOAH”© Hyundai Motor EuropeContact Energy “It’s Good to Be Home - Making It Rain”© Contact EnergyEbookers “Eboo”© Ebookers
    Kraft Heinz · Hyundai Motor Europe · Contact Energy · Ebookers

More commercials by Nick Ball

More from BBH

Award-winning retail commercials

Questions

Who directed the Tesco “The Fruit Giant” commercial?

Nick Ball directed it, produced by MJZ, for the agency BBH.

Which agency made Tesco “The Fruit Giant”?

BBH created it for Tesco (2026).

What awards did Tesco “The Fruit Giant” win?

4 awards, including Ciclope 2026 Silver Craft Animation – Cgi, Ciclope 2026 Silver Craft Direction – Direction | Mid Form, Ciclope 2026 Silver Craft Post-Production – Vfx and Ciclope 2026 Bronze Craft Animation – Character Design.

What is the tagline of Tesco “The Fruit Giant”?

“Every little helps”

Sources for the credits and awards

awards.ciclopefestival.comawards.ciclopefestival.comawards.ciclopefestival.comawards.ciclopefestival.com