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Transport for London “The Hare And The Tortoise” 2015

Transport for London “The Hare And The Tortoise” (2015) is a Transport for London commercial directed by Sara Dunlop for M&C Saatchi, produced by Rattling Stick. It won one award: British Arrows 2015 Craft Gold — Best Use Of Recorded Voice.

A modern retelling of "The Hare and the Tortoise" fable, where a group of young people dressed as hares race through the city, while a group of tortoises take their time, leading to a surprising outcome.

Video: M&C Saatchi London on YouTube

Shot by shot

  1. A child's hand reaches out to touch a dark, metallic hare head door knocker on a wooden door in a dimly lit interior.© Transport for London0:00
  2. Three people in rabbit masks walk away from the camera down a suburban street at dusk.© Transport for London0:04
  3. A group of young people wearing rabbit masks are seen behind a fence, then walk away from it on a street at dusk.© Transport for London0:10
  4. A group of teenagers walk past a boy sitting in a wheelchair on a basketball court at dusk, with apartment buildings in the background.© Transport for London0:14
  5. Five young people, silhouetted against the twilight sky, stand on a frozen body of water, looking into the distance.© Transport for London0:20
  6. A group of young men wearing rabbit masks are seen through a window, one of them attempting to open a book, at night.© Transport for London0:23
  7. A group of people wearing rabbit masks and casual clothes run towards the camera at night, with blurred city lights in the background.© Transport for London0:27
  8. Two people in rabbit masks run through a green-tiled underground tunnel, one in a brown jacket and the other in a red plaid shirt.© Transport for London0:29
  9. A small group of people wearing turtle masks stand on a bridge at dusk, looking down at something off-screen.© Transport for London0:32
  10. A group of young people wearing rabbit masks walk quickly down a street at night, with streetlights and buildings in the background.© Transport for London0:38
  11. A person in a grey hoodie with rabbit ears runs across a street at night, with apartment buildings and parked cars in the background.© Transport for London0:39
  12. A person in a grey rabbit mask and hoodie stands still at night in front of a block of flats.© Transport for London0:41

Stills © Transport for London. Made by M&C Saatchi, Rattling Stick and Sara Dunlop.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Modern fable with animal masks to highlight road safety.

Tagline: “Think Slow when crossing.”

fable retellinganimal masksurban settingrace against timeslow motion contrastunexpected twist

The cut

Length
60 s
Shots
41
Average shot
1.5 s

What creatives use Transport for London “The Hare And The Tortoise” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Transport for London “The Hare And The Tortoise”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A child's hand reaches out to touch a dark, metallic hare head door knocker on a wooden door in a dimly lit interior.© Transport for LondonThree people in rabbit masks walk away from the camera down a suburban street at dusk.© Transport for LondonA group of young people wearing rabbit masks are seen behind a fence, then walk away from it on a street at dusk.© Transport for LondonA group of teenagers walk past a boy sitting in a wheelchair on a basketball court at dusk, with apartment buildings in the background.© Transport for London
    Frames from Transport for London “The Hare And The Tortoise”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Transport for London “The Hare And The Tortoise” in order, with its length, framing and what happens in it.

    A child's hand reaches out to touch a dark, metallic hare head door knocker on a wooden door in a dimly lit interior.© Transport for LondonThree people in rabbit masks walk away from the camera down a suburban street at dusk.© Transport for LondonA group of young people wearing rabbit masks are seen behind a fence, then walk away from it on a street at dusk.© Transport for LondonA group of teenagers walk past a boy sitting in a wheelchair on a basketball court at dusk, with apartment buildings in the background.© Transport for LondonFive young people, silhouetted against the twilight sky, stand on a frozen body of water, looking into the distance.© Transport for LondonA group of young men wearing rabbit masks are seen through a window, one of them attempting to open a book, at night.© Transport for London
    Length: 60 s · Shots: 41 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a urban setting

    Before you present an idea, you need to know who has done it, and how.

    Transport for London “The Hare And The Tortoise” is built on a urban setting. Search the library by idea to see every spot that uses it.

    People Like Us “Name the Bias”© People Like UsNike “Kids Of Immigrants: Nike Air Max SNDR - Don't forget to call home”© NikeCalvin Klein “Jeremy Allen White”© Calvin KleinCrown Royal “It's a New World of Cocktails”© Crown Royal
    People Like Us · Nike · Calvin Klein · Crown Royal

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Questions

Who directed the Transport for London “The Hare And The Tortoise” commercial?

Sara Dunlop directed it, produced by Rattling Stick, for the agency M&C Saatchi.

Which agency made Transport for London “The Hare And The Tortoise”?

M&C Saatchi created it for Transport for London (2015).

What awards did Transport for London “The Hare And The Tortoise” win?

1 awards, including British Arrows 2015 Craft Gold — Best Use Of Recorded Voice.

What is the tagline of Transport for London “The Hare And The Tortoise”?

“Think Slow when crossing.”

Sources for the credits and awards

britisharrows.com