framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Eli Lilly “A Medicine Company” 2021

Eli Lilly “A Medicine Company” (2021) is an Eli Lilly commercial directed by Sara Dunlop for Wieden+Kennedy, produced by The Corner Shop. It won one award: Kinsale Sharks 2021 Bronze Film Craft (International) - Best Casting.

This ad from Eli Lilly highlights the importance of medicine in helping people get better, focusing on empathy and the human experience of illness and recovery.

Video: Eli Lilly and Company on YouTube

Shot by shot

  1. Two men embrace in a swimming pool, one comforting the other, who looks up with a pained expression.© Eli Lilly0:00
  2. A young woman with short hair and a nasal cannula smiles and holds hands with another woman in the passenger seat of a vintage truck.© Eli Lilly0:08
  3. An older Black man with glasses and a maroon vest sits at a table, looking off-screen in a dimly lit room.© Eli Lilly0:17
  4. A male physical therapist with curly hair and a black shirt talks to a young male patient in a swimming pool, who is using an underwater exercise bike.© Eli Lilly0:24
  5. A patient's hand with an ID bracelet and pulse oximeter lies on a blanket in a hospital bed, with medical equipment visible in the background.© Eli Lilly0:29
  6. A younger Black woman with curly hair looks at an older Black woman with gray hair, who looks away, in a living room.© Eli Lilly0:34
  7. A female patient with a headscarf and an IV drip looks distressed while lying in a hospital bed.© Eli Lilly0:40
  8. A female scientist in a lab coat puts on her coat in a laboratory, with test tubes visible in the foreground.© Eli Lilly0:44
  9. A young man with dark hair smiles broadly, looking directly at the camera in a close-up shot.© Eli Lilly0:48
  10. A young man sits in a hospital bed, holding a baseball, as a young woman embraces him from behind in a warm, intimate moment.© Eli Lilly0:48
  11. A young person with a nasal cannula laughs joyfully while sitting in the passenger seat of a car, talking to another person.© Eli Lilly0:50
  12. A young girl with curly hair, wearing a medical device on her arm, smiles while looking at someone off-screen in a warmly lit room.© Eli Lilly0:51

Stills © Eli Lilly. Made by Wieden+Kennedy, The Corner Shop and Sara Dunlop.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Empathy in illness and recovery, medicine's role in getting better.

Tagline: “Lilly. A Medicine Company.”

patient journeymedical professionals as heroesdiverse representationemotional storytellinghope and resiliencebefore and after transformation

The cut

Length
60 s
Shots
32
Average shot
1.9 s

What creatives use Eli Lilly “A Medicine Company” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Eli Lilly “A Medicine Company”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men embrace in a swimming pool, one comforting the other, who looks up with a pained expression.© Eli LillyA young woman with short hair and a nasal cannula smiles and holds hands with another woman in the passenger seat of a vintage truck.© Eli LillyAn older Black man with glasses and a maroon vest sits at a table, looking off-screen in a dimly lit room.© Eli LillyA male physical therapist with curly hair and a black shirt talks to a young male patient in a swimming pool, who is using an underwater exercise bike.© Eli Lilly
    Frames from Eli Lilly “A Medicine Company”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Eli Lilly “A Medicine Company” in order, with its length, framing and what happens in it.

    Two men embrace in a swimming pool, one comforting the other, who looks up with a pained expression.© Eli LillyA young woman with short hair and a nasal cannula smiles and holds hands with another woman in the passenger seat of a vintage truck.© Eli LillyAn older Black man with glasses and a maroon vest sits at a table, looking off-screen in a dimly lit room.© Eli LillyA male physical therapist with curly hair and a black shirt talks to a young male patient in a swimming pool, who is using an underwater exercise bike.© Eli LillyA patient's hand with an ID bracelet and pulse oximeter lies on a blanket in a hospital bed, with medical equipment visible in the background.© Eli LillyA younger Black woman with curly hair looks at an older Black woman with gray hair, who looks away, in a living room.© Eli Lilly
    Length: 60 s · Shots: 32 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a patient journey

    Before you present an idea, you need to know who has done it, and how.

    Eli Lilly “A Medicine Company” is built on a patient journey. Search the library by idea to see every spot that uses it.

    Teva “Humanizing Health”© TevaMossRehab “MossRehab | The Sound of Progress”© MossRehabBC Cancer Foundation “The Point of Impact”© BC Cancer FoundationCIBC “Canadian Cancer Society - The End Is the Beginning”© CIBC
    Teva · MossRehab · BC Cancer Foundation · CIBC

More commercials by Sara Dunlop

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Eli Lilly “A Medicine Company” commercial?

Sara Dunlop directed it, produced by The Corner Shop, for the agency Wieden+Kennedy.

Which agency made Eli Lilly “A Medicine Company”?

Wieden+Kennedy created it for Eli Lilly (2021).

What awards did Eli Lilly “A Medicine Company” win?

1 awards, including Kinsale Sharks 2021 Bronze Film Craft (International) - Best Casting.

What is the tagline of Eli Lilly “A Medicine Company”?

“Lilly. A Medicine Company.”

Sources for the credits and awards

web.archive.orgweb.archive.orgweb.archive.org

Eli Lilly “A Medicine Company” (2021) Commercial by Sara Dunlop: Credits, Awards & Stills