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Barnardo's “Believe in Me - Gymnast” 2017

Barnardo's “Believe in Me - Gymnast” (2017) is a Barnardo's commercial directed by Sara Dunlop for FCB Inferno. It won 6 awards, including Cannes Lions 2017 Film Craft Bronze, D&AD 2017 Wood Pencil — Film Advertising Crafts / Cinematography for Film Advertising and Eurobest 2017 Bronze Film Craft A01: Direction.

A young gymnast practices her routine in a dimly lit, empty bar, symbolizing her struggle and resilience against a troubled past.

Video: Barnardo's on YouTube

Frames

  1. A young female gymnast with her hair in a bun practices her routine in a dimly lit, empty bar or restaurant, performing handstands and cartwheels.© Barnardo's0:00
  2. Barnardo's “Believe in Me - Gymnast”, shot 2© Barnardo's0:22
  3. Barnardo's “Believe in Me - Gymnast”, shot 2© Barnardo's0:44
  4. Barnardo's “Believe in Me - Gymnast”, shot 2© Barnardo's1:06
  5. Barnardo's “Believe in Me - Gymnast”, shot 2© Barnardo's1:29
  6. Barnardo's “Believe in Me - Gymnast”, shot 2© Barnardo's1:51
  7. A young female gymnast performs a handstand, falls, and then sits up on a red patterned carpet in a dimly lit, old-fashioned bar or club.© Barnardo's2:13

Stills © Barnardo's. Made by FCB Inferno and Sara Dunlop.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Gymnast's routine in an empty bar symbolizes overcoming a troubled past.

Tagline: “Believe in Me”

symbolic settingovercoming adversityinner monologuetransformationathletic performancedark to light

The cut

Length
163 s
Shots
3
One take
133 s in a single shot

What creatives use Barnardo's “Believe in Me - Gymnast” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Barnardo's “Believe in Me - Gymnast”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young female gymnast with her hair in a bun practices her routine in a dimly lit, empty bar or restaurant, performing handstands and cartwheels.© Barnardo'sBarnardo's “Believe in Me - Gymnast”, 0:22© Barnardo'sBarnardo's “Believe in Me - Gymnast”, 0:44© Barnardo'sBarnardo's “Believe in Me - Gymnast”, 1:06© Barnardo's
    Frames from Barnardo's “Believe in Me - Gymnast”

  2. 02How a one-take commercial is built

    133 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A young female gymnast with her hair in a bun practices her routine in a dimly lit, empty bar or restaurant, performing handstands and cartwheels.© Barnardo'sBarnardo's “Believe in Me - Gymnast”, 0:22© Barnardo'sBarnardo's “Believe in Me - Gymnast”, 0:44© Barnardo'sBarnardo's “Believe in Me - Gymnast”, 1:06© Barnardo'sBarnardo's “Believe in Me - Gymnast”, 1:29© Barnardo'sBarnardo's “Believe in Me - Gymnast”, 1:51© Barnardo's
    Length: 163 s · Shots: 3 · One take: 133 s in a single shot

  3. 03Ad ideas: every spot built on a symbolic setting

    Before you present an idea, you need to know who has done it, and how.

    Barnardo's “Believe in Me - Gymnast” is built on a symbolic setting. Search the library by idea to see every spot that uses it.

    PENNY “The Rift”© PENNYU.S. Marine Corps “Transformation”© U.S. Marine CorpsSamaritans “Saira”© SamaritansEl Chupete “#iluminados”© El Chupete
    PENNY · U.S. Marine Corps · Samaritans · El Chupete

More commercials by Sara Dunlop

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Questions

Who directed the Barnardo's “Believe in Me - Gymnast” commercial?

Sara Dunlop directed it, for the agency FCB Inferno.

Which agency made Barnardo's “Believe in Me - Gymnast”?

FCB Inferno created it for Barnardo's (2017).

What awards did Barnardo's “Believe in Me - Gymnast” win?

6 awards, including Cannes Lions 2017 Film Craft Bronze, D&AD 2017 Wood Pencil — Film Advertising Crafts / Cinematography for Film Advertising, D&AD 2017 Wood Pencil — Film Advertising Crafts / Direction for Film Advertising and D&AD 2017 Wood Pencil — Film Advertising Crafts / Use of Music for Film Advertising.

What is the tagline of Barnardo's “Believe in Me - Gymnast”?

“Believe in Me”

Sources for the credits and awards

dandad.orgdandad.orgThe WorkThe WorkThe WorkThe Work