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Barnardo's “Believe In Me - Ballerina” 2017

Barnardo's “Believe In Me - Ballerina” (2017) is a Barnardo's commercial directed by Sara Dunlop for FCB Inferno. It won one award: D&AD 2017 Wood Pencil — Film Advertising Crafts / Use of Music for Film Advertising.

A young woman, despite her challenging circumstances, finds strength and hope through ballet, symbolizing the resilience of children supported by Barnardo's.

Video: Barnardo's on YouTube

Shot by shot

  1. A young Black woman with braided hair, wearing a green top and brown overalls, looks around a dilapidated room with peeling wallpaper and a wooden cabinet.© Barnardo's0:00
  2. A young girl's feet in worn ballet slippers dance on a wooden floor in a dimly lit, empty room, with the text "i am not my tears" on screen.© Barnardo's0:01
  3. A young Black woman with braided hair practices ballet in a dilapidated room, looking focused and determined.© Barnardo's0:03
  4. A young person in silhouette dances in a dimly lit room with a window and a television in the background.© Barnardo's0:04
  5. A young Black woman with her hair in a bun looks off-screen, appearing thoughtful or concerned in a dimly lit room.© Barnardo's0:07
  6. A young Black woman with braided hair practices ballet in a dimly lit room, moving gracefully with her arms extended.© Barnardo's0:08
  7. A young Black woman in a leotard practices ballet in a dimly lit, sparsely furnished room with a window and a green armchair.© Barnardo's0:10
  8. A young Black woman with braided hair, wearing a tank top and leggings, dances in a dimly lit room with a window in the background.© Barnardo's0:13
  9. A child's arm and hand, silhouetted against a dimly lit wall, slowly reaches out in a graceful, ballet-like movement.© Barnardo's0:15
  10. A young Black girl with braided hair looks at the camera with a determined expression, with the text "Believe in me" overlaid on the screen.© Barnardo's0:17
  11. The screen displays text on a gray background, transitioning to white with more text and a logo.© Barnardo's0:23

Stills © Barnardo's. Made by FCB Inferno and Sara Dunlop.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show a young woman's resilience through dance, overcoming adversity with support.

Tagline: “No child should be thrown into adulthood alone.”

underdog storypower of artovercoming adversitysymbolic danceinner strengthhope in despair

The cut

Length
27 s
Shots
12
Average shot
2.3 s

What creatives use Barnardo's “Believe In Me - Ballerina” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Barnardo's “Believe In Me - Ballerina”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Black woman with braided hair, wearing a green top and brown overalls, looks around a dilapidated room with peeling wallpaper and a wooden cabinet.© Barnardo'sA young girl's feet in worn ballet slippers dance on a wooden floor in a dimly lit, empty room, with the text "i am not my tears" on screen.© Barnardo'sA young Black woman with braided hair practices ballet in a dilapidated room, looking focused and determined.© Barnardo'sA young person in silhouette dances in a dimly lit room with a window and a television in the background.© Barnardo's
    Frames from Barnardo's “Believe In Me - Ballerina”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Barnardo's “Believe In Me - Ballerina” in order, with its length, framing and what happens in it.

    A young Black woman with braided hair, wearing a green top and brown overalls, looks around a dilapidated room with peeling wallpaper and a wooden cabinet.© Barnardo'sA young girl's feet in worn ballet slippers dance on a wooden floor in a dimly lit, empty room, with the text "i am not my tears" on screen.© Barnardo'sA young Black woman with braided hair practices ballet in a dilapidated room, looking focused and determined.© Barnardo'sA young person in silhouette dances in a dimly lit room with a window and a television in the background.© Barnardo'sA young Black woman with her hair in a bun looks off-screen, appearing thoughtful or concerned in a dimly lit room.© Barnardo'sA young Black woman with braided hair practices ballet in a dimly lit room, moving gracefully with her arms extended.© Barnardo's
    Length: 27 s · Shots: 12 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Barnardo's “Believe In Me - Ballerina” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by Sara Dunlop

More from FCB Inferno

Award-winning public service & ngo commercials

Questions

Who directed the Barnardo's “Believe In Me - Ballerina” commercial?

Sara Dunlop directed it, for the agency FCB Inferno.

Which agency made Barnardo's “Believe In Me - Ballerina”?

FCB Inferno created it for Barnardo's (2017).

What awards did Barnardo's “Believe In Me - Ballerina” win?

1 awards, including D&AD 2017 Wood Pencil — Film Advertising Crafts / Use of Music for Film Advertising.

What is the tagline of Barnardo's “Believe In Me - Ballerina”?

“No child should be thrown into adulthood alone.”

Sources for the credits and awards

dandad.org