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Barnardo's “Believe In Me” 2020

Barnardo's “Believe In Me” (2020) is a Barnardo's commercial directed by Sam Brown for FCB Inferno, produced by Rogue Films. It won one award: Creative Circle 2020 Bronze FILM CRAFT - Best Sound Design (campaign).

This ad shows children and young people in various states of vulnerability and resilience, highlighting their inner strength and potential when given belief and support.

Video: Final Cut on Vimeo

Shot by shot

  1. A young woman with dark hair in a bun stands in a dimly lit, empty bar or lounge area, looking directly at the camera.© Barnardo's0:00
  2. A young boy in a white karate gi with a black belt stands in a dimly lit living room, practicing his moves.© Barnardo's0:05
  3. A young Black woman in workout clothes dances in a dilapidated living room with a broken mirror over the fireplace.© Barnardo's0:09
  4. A young woman with her hair in a bun, wearing a dark tank top, dances expressively in a dimly lit, dusty room with windows and tables.© Barnardo's0:15
  5. A young girl with dark hair in pigtails, wearing a dark t-shirt, juggles a football in a dimly lit room, with text overlay.© Barnardo's0:18
  6. A young male in a white martial arts uniform practices a kick in a dimly lit living room with patterned curtains and a sofa.© Barnardo's0:24
  7. A young woman in a dark room with windows and tables does a handstand, then falls, as text appears on screen.© Barnardo's0:26
  8. A young Black woman with dark hair and a grey top looks down and to the right, with text appearing on the left side of the screen.© Barnardo's0:30
  9. A young male in glasses and a sweatshirt plays drums in a dark, gritty garage, with the word "worthless" appearing on screen.© Barnardo's0:34
  10. A young girl in a dark t-shirt looks down, with the words "i am loved" appearing on screen, in a dimly lit room.© Barnardo's0:38
  11. A young person with glasses and a grey shirt plays drums in a dimly lit room, with the text "i am free" on screen.© Barnardo's0:41
  12. A young boy with dark hair, wearing a light-colored sweatshirt, sits at a drum kit in a dimly lit garage, facing away from the camera.© Barnardo's0:45

Stills © Barnardo's. Made by FCB Inferno, Rogue Films and Sam Brown.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Children's inner strength and potential are revealed through their own words and actions.

Tagline: “Incredible things happen when you believe in children.”

children's inner worldovercoming adversityempowerment through self-beliefvisual metaphor of transformationtext on screen as inner voice

The cut

Length
61 s
Shots
42
Average shot
1.4 s

What creatives use Barnardo's “Believe In Me” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Barnardo's “Believe In Me”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with dark hair in a bun stands in a dimly lit, empty bar or lounge area, looking directly at the camera.© Barnardo'sA young boy in a white karate gi with a black belt stands in a dimly lit living room, practicing his moves.© Barnardo'sA young Black woman in workout clothes dances in a dilapidated living room with a broken mirror over the fireplace.© Barnardo'sA young woman with her hair in a bun, wearing a dark tank top, dances expressively in a dimly lit, dusty room with windows and tables.© Barnardo's
    Frames from Barnardo's “Believe In Me”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Barnardo's “Believe In Me” in order, with its length, framing and what happens in it.

    A young woman with dark hair in a bun stands in a dimly lit, empty bar or lounge area, looking directly at the camera.© Barnardo'sA young boy in a white karate gi with a black belt stands in a dimly lit living room, practicing his moves.© Barnardo'sA young Black woman in workout clothes dances in a dilapidated living room with a broken mirror over the fireplace.© Barnardo'sA young woman with her hair in a bun, wearing a dark tank top, dances expressively in a dimly lit, dusty room with windows and tables.© Barnardo'sA young girl with dark hair in pigtails, wearing a dark t-shirt, juggles a football in a dimly lit room, with text overlay.© Barnardo'sA young male in a white martial arts uniform practices a kick in a dimly lit living room with patterned curtains and a sofa.© Barnardo's
    Length: 61 s · Shots: 42 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a overcoming adversity

    Before you present an idea, you need to know who has done it, and how.

    Barnardo's “Believe In Me” is built on a overcoming adversity. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeCoca-Cola “I Love You Hater”© Coca-ColaChannel 4 “Meet the Superhumans”© Channel 4Biogen “Friedreich and I”© Biogen
    Nike · Coca-Cola · Channel 4 · Biogen

More commercials by Sam Brown

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Questions

Who directed the Barnardo's “Believe In Me” commercial?

Sam Brown directed it, produced by Rogue Films, for the agency FCB Inferno.

Which agency made Barnardo's “Believe In Me”?

FCB Inferno created it for Barnardo's (2020).

What awards did Barnardo's “Believe In Me” win?

1 awards, including Creative Circle 2020 Bronze FILM CRAFT - Best Sound Design (campaign).

What is the tagline of Barnardo's “Believe In Me”?

“Incredible things happen when you believe in children.”

Sources for the credits and awards

web.archive.org