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Pirelli “Parachute” 2013

Pirelli “Parachute” (2013) is a Pirelli commercial for M&C Saatchi, produced by RSA Films. It won one award: British Arrows 2013 Craft Gold — Best Stunts.

A group of extreme skiers and base jumpers take on a perilous mountain descent, culminating in a car being parachuted onto a frozen lake, showcasing Pirelli's winter tires.

Video: M&C SAATCHI MILANO on YouTube

Shot by shot

  1. A skier in black winter gear stands on a snowy mountain ridge, looking down into a foggy abyss, preparing to descend.© Pirelli0:00
  2. A male skier in a black jacket and yellow helmet looks down, preparing to ski on a snowy mountain.© Pirelli0:03
  3. A male ice climber in winter gear is seen from a low angle, climbing a steep, icy rock face as snow and ice fall around him.© Pirelli0:07
  4. A skier in black gear and yellow goggles falls down a snowy mountain, captured from a POV angle.© Pirelli0:11
  5. Two skiers in dark gear descend a vast, snow-covered mountain slope, kicking up powder as they carve turns.© Pirelli0:13
  6. Two skiers in black gear ski off a snowy mountain cliff, falling through the air with a vast frozen lake and mountains in the background.© Pirelli0:15
  7. Two base jumpers in black suits leap from a snowy cliff, deploying a yellow parachute against a bright sun and vast, icy landscape.© Pirelli0:21
  8. A male base jumper in a black suit and helmet stands on a snowy mountain cliff, then jumps off into the clear blue sky.© Pirelli0:25
  9. A person in a dark suit is seen falling down a steep, snow-dusted rocky mountain face, with a vast expanse of rock and snow.© Pirelli0:29
  10. Four parachutists descend from a clear blue sky towards a vast, snow-covered landscape with towering mountains and a frozen lake.© Pirelli0:35
  11. A person's legs in black ski pants and boots are seen from a high angle, walking on a snow-covered surface.© Pirelli0:38
  12. A black parachute with a gold Pirelli logo is dragged across a snowy plain by a black SUV, with two people running in the distance and mountains in the background.© Pirelli0:42

Stills © Pirelli. Made by M&C Saatchi and RSA Films.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Extreme sports and a car parachuting to demonstrate tire control.

Tagline: “POWER IS NOTHING WITHOUT CONTROL”

extreme sportsbase jumpingcar stuntmountain adventureproduct revealunexpected twist

The cut

Length
54 s
Shots
47
Average shot
1.1 s

What creatives use Pirelli “Parachute” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pirelli “Parachute”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A skier in black winter gear stands on a snowy mountain ridge, looking down into a foggy abyss, preparing to descend.© PirelliA male skier in a black jacket and yellow helmet looks down, preparing to ski on a snowy mountain.© PirelliA male ice climber in winter gear is seen from a low angle, climbing a steep, icy rock face as snow and ice fall around him.© PirelliA skier in black gear and yellow goggles falls down a snowy mountain, captured from a POV angle.© Pirelli
    Frames from Pirelli “Parachute”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pirelli “Parachute” in order, with its length, framing and what happens in it.

    A skier in black winter gear stands on a snowy mountain ridge, looking down into a foggy abyss, preparing to descend.© PirelliA male skier in a black jacket and yellow helmet looks down, preparing to ski on a snowy mountain.© PirelliA male ice climber in winter gear is seen from a low angle, climbing a steep, icy rock face as snow and ice fall around him.© PirelliA skier in black gear and yellow goggles falls down a snowy mountain, captured from a POV angle.© PirelliTwo skiers in dark gear descend a vast, snow-covered mountain slope, kicking up powder as they carve turns.© PirelliTwo skiers in black gear ski off a snowy mountain cliff, falling through the air with a vast frozen lake and mountains in the background.© Pirelli
    Length: 54 s · Shots: 47 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a extreme sports

    Before you present an idea, you need to know who has done it, and how.

    Pirelli “Parachute” is built on a extreme sports. Search the library by idea to see every spot that uses it.

    Fox Sports Net “Turkey”© Fox Sports NetMitsubishi “All new Triton”© MitsubishiOld Spice “Whale”© Old SpiceCanon “Inspired”© Canon
    Fox Sports Net · Mitsubishi · Old Spice · Canon

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Questions

Which agency made Pirelli “Parachute”?

M&C Saatchi created it for Pirelli (2013).

What awards did Pirelli “Parachute” win?

1 awards, including British Arrows 2013 Craft Gold — Best Stunts.

What is the tagline of Pirelli “Parachute”?

“POWER IS NOTHING WITHOUT CONTROL”

Sources for the credits and awards

britisharrows.com