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Aniversario 75 Años “Tu tiempo tu tren” 2016

Aniversario 75 Años “Tu tiempo tu tren” (2016) is an Aniversario 75 Años commercial directed by Ida Cuellar for M&C Saatchi, produced by Primo. It won 2 awards, including El Ojo de Iberoamérica 2016 Gold Producción Audiovisual – PA5 – Mejor Edición.

A train journey is presented as a metaphor for life, where passengers experience various moments of personal growth, connection, and discovery, highlighting the value of time spent on board.

Video: M&CSaatchi Spain on YouTube

Shot by shot

  1. A man with grey hair and blue eyes looks up, surrounded by a crowd of people in a busy train station.© Aniversario 75 Años0:00
  2. A female hand reaches for a pencil on a cluttered desk with a laptop, books, and papers, suggesting a study or work environment.© Aniversario 75 Años0:08
  3. A blurry, wide shot from a moving train shows a vast, arid landscape with hills and a clear blue sky during the day.© Aniversario 75 Años0:16
  4. A man in a suit stands in the aisle of a moving train, looking forward, as passengers sit in their seats.© Aniversario 75 Años0:20
  5. A dark, circular object, possibly a balloon, is silhouetted against a soft, colorful sky at dusk, with distant hills blurred in the background.© Aniversario 75 Años0:22
  6. A person in a bear costume sits alone in a train car, looking down at something in their hands.© Aniversario 75 Años0:28
  7. A young man with glasses rests his head on a pillow, looking out a train window as the landscape blurs past at dusk.© Aniversario 75 Años0:36
  8. A woman with brown hair and glasses looks down, then up, with a slight smile in a brightly lit interior.© Aniversario 75 Años0:41
  9. A young boy with short hair and glasses sits at a table on a train, reading a comic book, with sunlight streaming through the window.© Aniversario 75 Años0:47
  10. A silhouetted young woman with a ponytail dances gracefully on a train station platform, with a train visible in the background under a bright sky.© Aniversario 75 Años0:56
  11. A person's hand, covered by a white sheet, slowly unfurls from a fist to an open palm, suggesting waking up in bed.© Aniversario 75 Años0:59
  12. A family of four, two children and two adults, sit at a table inside a train, looking out the window and talking.© Aniversario 75 Años1:02

Stills © Aniversario 75 Años. Made by M&C Saatchi, Primo and Ida Cuellar.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Train journeys are opportunities for life's meaningful moments and personal growth.

Tagline: “Tu tiempo. Tu tren.”

journey as metaphorslice of life vignettesmontage of experiencesdiverse casttime passingpersonal reflection

The cut

Length
73 s
Shots
67
Average shot
1.1 s

What creatives use Aniversario 75 Años “Tu tiempo tu tren” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Aniversario 75 Años “Tu tiempo tu tren”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with grey hair and blue eyes looks up, surrounded by a crowd of people in a busy train station.© Aniversario 75 AñosA female hand reaches for a pencil on a cluttered desk with a laptop, books, and papers, suggesting a study or work environment.© Aniversario 75 AñosA blurry, wide shot from a moving train shows a vast, arid landscape with hills and a clear blue sky during the day.© Aniversario 75 AñosA man in a suit stands in the aisle of a moving train, looking forward, as passengers sit in their seats.© Aniversario 75 Años
    Frames from Aniversario 75 Años “Tu tiempo tu tren”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Aniversario 75 Años “Tu tiempo tu tren” in order, with its length, framing and what happens in it.

    A man with grey hair and blue eyes looks up, surrounded by a crowd of people in a busy train station.© Aniversario 75 AñosA female hand reaches for a pencil on a cluttered desk with a laptop, books, and papers, suggesting a study or work environment.© Aniversario 75 AñosA blurry, wide shot from a moving train shows a vast, arid landscape with hills and a clear blue sky during the day.© Aniversario 75 AñosA man in a suit stands in the aisle of a moving train, looking forward, as passengers sit in their seats.© Aniversario 75 AñosA dark, circular object, possibly a balloon, is silhouetted against a soft, colorful sky at dusk, with distant hills blurred in the background.© Aniversario 75 AñosA person in a bear costume sits alone in a train car, looking down at something in their hands.© Aniversario 75 Años
    Length: 73 s · Shots: 67 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a journey as metaphor

    Before you present an idea, you need to know who has done it, and how.

    Aniversario 75 Años “Tu tiempo tu tren” is built on a journey as metaphor. Search the library by idea to see every spot that uses it.

    Johnnie Walker “Keep Walking”© Johnnie WalkerExpedia “The Travelers”© ExpediaWaka Kotahi NZ Transport Agency “Toll Booth”© Waka Kotahi NZ Transport AgencyKarmanos “Ring The Bell”© Karmanos
    Johnnie Walker · Expedia · Waka Kotahi NZ Transport Agency · Karmanos

More commercials by Ida Cuellar

  • Sol "We latinos are colorful" (2024) commercial still© SolSol “We latinos are colorful” 2024Dir. Ida Cuellar · ALMA
  • Huawei "The Makers Of Christmas" (2023) commercial still© HuaweiHuawei “The Makers Of Christmas” 2023Dir. Ida Cuellar · 72andSunny
  • Orange "Ida Cuellar" (2017) commercial still© OrangeOrange “Ida Cuellar” 2017Dir. Ida Cuellar · Comunica+A Madrid

More from M&C Saatchi

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the Aniversario 75 Años “Tu tiempo tu tren” commercial?

Ida Cuellar directed it, produced by Primo, for the agency M&C Saatchi.

Which agency made Aniversario 75 Años “Tu tiempo tu tren”?

M&C Saatchi created it for Aniversario 75 Años (2016).

What awards did Aniversario 75 Años “Tu tiempo tu tren” win?

2 awards, including El Ojo de Iberoamérica 2016 Gold Producción Audiovisual – PA5 – Mejor Edición and El Ojo de Iberoamérica 2016 Bronze Producción Audiovisual – PA8 -­ Mejor Dirección.

What is the tagline of Aniversario 75 Años “Tu tiempo tu tren”?

“Tu tiempo. Tu tren.”

Sources for the credits and awards

elojodeiberoamerica.com

Aniversario 75 Años “Tu tiempo tu tren” (2016) Commercial by Ida Cuellar: Credits, Awards & Stills