Primo

01 · Featured

Primo's most awarded commercial

© Changyou Online Game Developer© Changyou Online Game Developer© Changyou Online Game Developer© Changyou Online Game Developer© Changyou Online Game Developer© Changyou Online Game Developer

Spikes Asia Grand Prix 2015

Changyou Online Game Developer “Mother” 2015

A mother reflects on her son's lack of a girlfriend, questioning if it's due to online games or her overprotective parenting, ultimately promoting online gaming.

Directed by Nico Perez Veiga · Saatchi & Saatchi Greater · Primo

Every shot in the library

Also watch

Orange “Cinema” 2017 →El Ojo de Iberoamérica Gold 2017

02 · Directors

Notable directors at Primo

Who made the work, and how much of it won awards. From the credits on every spot.

• © Changyou Online Game Developer7 award-winningNico Perez Veiga7 spots · Changyou Online Game Developer “Mother”
• © Consejo Publicitario Argentino2 award-winningMartin Kalina3 spots · Consejo Publicitario Argentino “Las 1000 Millas de Luca”
• © Turismo Argentina de Presidencia2 award-winningLuisa Kracht2 spots · Turismo Argentina de Presidencia “Lugares”
• © BGH Silent Air2 award-winningNico & Martín2 spots · BGH Silent Air “BGH Amigos”
• © Red Cross1 award-winningM&M1 spots · Red Cross “Trajectory”
• © Cruz Roja1 award-winningM&M (Martin Jalfen1 spots · Cruz Roja “Trayectoria”
• © Cinemark Hoyts1 award-winningClan1 spots · Cinemark Hoyts “Robot”
• © Jeep1 award-winningBrenno Castro1 spots · Jeep “Línea de montaje”
• © Nestea1 award-winningDiego Irigoyen1 spots · Nestea “Mochileros”
• © Billboard1 award-winningBrian Kazez1 spots · Billboard “Inspiración”
• © Kwid1 award-winningJonathan Gurvit1 spots · Kwid “Héroes”
• © Aniversario 75 Años1 award-winningIda Cuellar1 spots · Aniversario 75 Años “Tu tiempo tu tren”

03 · Clients

Primo's clients

Every brand in the library, by award-winning work.

• Cadbury2010

  1 commercials · 1 award-winning

• Nike2012

  1 commercials · 1 award-winning

• Red Cross2023

  1 commercials · 1 award-winning

• Campofrío2017

  1 commercials · 1 award-winning

• Changyou Online Game Developer2015

  1 commercials · 1 award-winning

• Cruz Roja2022

  1 commercials · 1 award-winning

• Samsung – Netflix2022

  1 commercials · 1 award-winning

• Cruzcampo2021

  1 commercials · 1 award-winning

• Cinemark Hoyts2019

  1 commercials · 1 award-winning

• Jeep2019

  1 commercials · 1 award-winning

• Nestea2019

  1 commercials · 1 award-winning

• Día sin IVA2018

  1 commercials · 1 award-winning

Also: Orange, Turismo Argentina de Presidencia, Billboard, Coca Cola, Kwid, Powerade, Aniversario 75 Años, Unilever, Ikea Navidad, Milka, Renault Duster, Consejo Publicitario Argentino

04 · Works with

Who Primo works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Primo's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 28

  El Ojo de Iberoamérica

  .

• 3

  Cannes Lions

  .

• 1

  Epica

  .

• 1

  Spikes Asia

  1 top prize

• 1

  The One Show

  .

• 1

  Clio Awards

  .

06 · Work

Commercials by Primo

Our visual library has 38 Primo commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© Burger KingBurger King “Fire Makes Everything Epic” 2026

© VISAVISA “THE KYLE” 2025

© Red CrossRed Cross “Trajectory” 2023Cannes Lions Bronze 2023

© Cruz RojaCruz Roja “Trayectoria” 2022El Ojo de Iberoamérica Gold 2022

© Samsung – NetflixSamsung – Netflix “Bridgerton” 2022El Ojo de Iberoamérica Gold 2022

Most awarded

• © Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
• © Cruz RojaCruz Roja “Trayectoria” 2022Dir. M&M (Martin Jalfen · TBWA\EspañaEl Ojo de Iberoamérica Gold 2022
• © Samsung – NetflixSamsung – Netflix “Bridgerton” 2022Slap GlobalEl Ojo de Iberoamérica Gold 2022
• © Cinemark HoytsCinemark Hoyts “Robot” 2019Dir. Clan · Geometry ArgentinaEl Ojo de Iberoamérica Gold 2019
• © OrangeOrange “Cinema” 2017Dir. Nico Perez Veiga · Publicis ConceilEl Ojo de Iberoamérica Gold 2017
• © Turismo Argentina de PresidenciaTurismo Argentina de Presidencia “Lugares” 2017Dir. Luisa Kracht · La ComunidadEl Ojo de Iberoamérica Gold 2017
• © Aniversario 75 AñosAniversario 75 Años “Tu tiempo tu tren” 2016Dir. Ida Cuellar · M&C SaatchiEl Ojo de Iberoamérica Gold 2016
• © UnileverUnilever “Farewell to the forest” 2016Dir. Nico Perez Veiga · DAVID ArgentinaEl Ojo de Iberoamérica Gold 2016
• © Consejo Publicitario ArgentinoConsejo Publicitario Argentino “Las 1000 Millas de Luca” 2014Dir. Martin Kalina · TBWA\Buenos AiresEl Ojo de Iberoamérica Gold 2014
• © Red CrossRed Cross “Trajectory” 2023Dir. M&MCannes Lions Bronze 2023
• © CruzcampoCruzcampo “Con mucho acento – Lola” 2021Ogilvy EspañaEl Ojo de Iberoamérica Silver 2021
• © Turkish AirlinesTurkish Airlines “Step on Earth” 2020Dir. Nico Perez Veiga · DavidEl Ojo de Iberoamérica Silver 2020
• © JeepJeep “Línea de montaje” 2019Dir. Brenno Castro · F.bizEl Ojo de Iberoamérica Silver 2019
• © NesteaNestea “Mochileros” 2019Dir. Diego Irigoyen · McCann EspañaEl Ojo de Iberoamérica Silver 2019
• © BillboardBillboard “Inspiración” 2017Dir. Brian Kazez · La ComunidadEl Ojo de Iberoamérica Silver 2017
• © Coca ColaCoca Cola “Estamos más cerca” 2017Dir. Nico Perez Veiga · Grey ArgentinaEl Ojo de Iberoamérica Silver 2017
• © KwidKwid “Héroes” 2017Dir. Jonathan Gurvit · Neogama BBHEl Ojo de Iberoamérica Silver 2017
• © Día del padreDía del padre “Mío” 2013Leo Burnett ArgentinaEl Ojo de Iberoamérica Silver 2013
• © Lay´s RestoLay´s Resto “Lays resto” 2013BBDO ArgentinaEl Ojo de Iberoamérica Silver 2013
• © NikeNike “The Day the Stadium Spoke” 2012BBDO ArgentinaCannes Lions Bronze 2012
• © BGH Silent AirBGH Silent Air “BGH Amigos” 2012Dir. Nico & Martín · Del Campo Saatchi & SaatchiEl Ojo de Iberoamérica Silver 2012
• © CadburyCadbury “You're Right” 2010Del Campo Nazca Saatchi & SaatchiCannes Lions Bronze 2010
• © Euskal Irrati Telebista: Sin Ir Más LejosEuskal Irrati Telebista: Sin Ir Más Lejos “EITB - Embarazados” 2017Dir. Sepia · THE CYRANOS McCANNThe One Show Bronze 2017
• © SpriteSprite “They Need Guidance” 2022Dir. Nico Perez Veiga · GUT Buenos Aires, ArgentinaClio Awards Bronze 2022

07 · For producers

What producers use Primo's page for

1. 01Who directs for Primo

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Primo's 38 commercials, with the agencies and awards.

   © Changyou Online Game Developer© Cruz Roja© Samsung – Netflix© Cinemark Hoyts

   Nico Perez Veiga · Martin Kalina · Luisa KrachtOpen Primo in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Primo's work by year, brand and award in one place, and the companies with a similar body of work.

   © Old Spice© Vanish© Anthropic© Skinny

   Similar: MJZ, Smuggler, Biscuit FilmworksCompare in the library →

08 · News

Primo in the news

The latest stories we could source.

• 2024-04Grey and Primo Content Top Mexican Rankings on League Table of Immortal AwardsLBB

09 · Questions

About Primo