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Kwid “Héroes” 2017

Kwid “Héroes” (2017) is a Kwid commercial directed by Jonathan Gurvit for Neogama BBH, produced by Primo. It won one award: El Ojo de Iberoamérica 2017 Silver Producción Audiovisual – PA4 – Efectos Visuales.

A man driving a Renault Kwid finds himself in the middle of a superhero movie, with the Hulk battling aliens and causing chaos in the city, highlighting the car's ability to handle any situation.

Video: NEOGAMA on YouTube

Shot by shot

  1. An orange Renault Kwid is stopped at a red light in a busy city intersection, with pedestrians crossing and a bus on the left.© Kwid0:00
  2. A man with a beard and mustache looks out the window of a car, with reflections visible on the glass, in a medium closeup shot.© Kwid0:03
  3. The Hulk, a large green CGI character, runs across a crosswalk in a busy city street, with a red car stopped nearby.© Kwid0:11
  4. A female reporter in a white shirt and grey vest reports live from a chaotic street in Sao Paulo, Brazil, as a satellite falls from the sky.© Kwid0:15
  5. The Hulk, a large green muscular figure, runs on a road as a red car drives in the background.© Kwid0:22
  6. A red fire truck drives down a narrow street in a city, passing pedestrians and buildings under a cloudy sky.© Kwid0:26
  7. A man with a beard drives a car, looking surprised as he turns the steering wheel, in a medium closeup shot.© Kwid0:28
  8. An aerial view of a sprawling city with numerous buildings and a highway, as a fiery, debris-filled object crashes into the cityscape.© Kwid0:31
  9. An aerial view shows a red car driving through a busy city intersection with pedestrians and other vehicles.© Kwid0:36
  10. An orange car is parked on a cobblestone street, surrounded by emergency vehicles and people in a chaotic scene.© Kwid0:41
  11. The Hulk, a large green muscular man, punches a fiery, exploding alien spaceship above a city skyline.© Kwid0:48
  12. A man with a beard and a woman with long hair embrace in a smoky, dimly lit interior, looking serious.© Kwid0:54

Stills © Kwid. Made by Neogama BBH, Primo and Jonathan Gurvit.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Hulk-level chaos, Kwid-level calm: the car handles anything.

Tagline: “Passion for life”

everyday person in extraordinary circumstancessuperhero cameocity under attackbreaking the fourth wallproduct as a solutionexaggerated reality

The cut

Length
60 s
Shots
43
Average shot
1.4 s
Format
mixed

What creatives use Kwid “Héroes” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Kwid “Héroes”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An orange Renault Kwid is stopped at a red light in a busy city intersection, with pedestrians crossing and a bus on the left.© KwidA man with a beard and mustache looks out the window of a car, with reflections visible on the glass, in a medium closeup shot.© KwidThe Hulk, a large green CGI character, runs across a crosswalk in a busy city street, with a red car stopped nearby.© KwidA female reporter in a white shirt and grey vest reports live from a chaotic street in Sao Paulo, Brazil, as a satellite falls from the sky.© Kwid
    Frames from Kwid “Héroes”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Kwid “Héroes” in order, with its length, framing and what happens in it.

    An orange Renault Kwid is stopped at a red light in a busy city intersection, with pedestrians crossing and a bus on the left.© KwidA man with a beard and mustache looks out the window of a car, with reflections visible on the glass, in a medium closeup shot.© KwidThe Hulk, a large green CGI character, runs across a crosswalk in a busy city street, with a red car stopped nearby.© KwidA female reporter in a white shirt and grey vest reports live from a chaotic street in Sao Paulo, Brazil, as a satellite falls from the sky.© KwidThe Hulk, a large green muscular figure, runs on a road as a red car drives in the background.© KwidA red fire truck drives down a narrow street in a city, passing pedestrians and buildings under a cloudy sky.© Kwid
    Length: 60 s · Shots: 43 · Average shot: 1.4 s · Format: mixed

  3. 03Ad ideas: every spot built on a breaking the fourth wall

    Before you present an idea, you need to know who has done it, and how.

    Kwid “Héroes” is built on a breaking the fourth wall. Search the library by idea to see every spot that uses it.

    DoorDash “DoorDash All the Ads”© DoorDashSkittles “Apologize the Rainbow”© SkittlesCadbury Celebrations “My SRK Ad”© Cadbury CelebrationsSkinny “Friendvertising”© Skinny
    DoorDash · Skittles · Cadbury Celebrations · Skinny

More commercials by Jonathan Gurvit

  • Ford "Impossible" (2024) commercial still© FordFord “Impossible” 2024Dir. Jonathan Gurvit · Wieden+Kennedy México
  • Dramamine "Elevator" (2024) commercial still© DramamineDramamine “Elevator” 2024Dir. Jonathan Gurvit · FCB
  • Toyota "When you grew up" (2023) commercial still© ToyotaToyota “When you grew up” 2023Dir. Jonathan Gurvit
  • Chevrolet "A Car as it should be" (2023) commercial still© ChevroletChevrolet “A Car as it should be” 2023Dir. Jonathan Gurvit
  • Mount Franklin "Ibis" (2022) commercial still© Mount FranklinMount Franklin “Ibis” 2022Dir. Jonathan Gurvit
  • Doritos "Dinamita" (2022) commercial still© DoritosDoritos “Dinamita” 2022Dir. Jonathan Gurvit

Award-winning auto commercials

Questions

Who directed the Kwid “Héroes” commercial?

Jonathan Gurvit directed it, produced by Primo, for the agency Neogama BBH.

Which agency made Kwid “Héroes”?

Neogama BBH created it for Kwid (2017).

What awards did Kwid “Héroes” win?

1 awards, including El Ojo de Iberoamérica 2017 Silver Producción Audiovisual – PA4 – Efectos Visuales.

What is the tagline of Kwid “Héroes”?

“Passion for life”

Sources for the credits and awards

elojodeiberoamerica.com