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Orange “Cinema” 2017

Orange “Cinema” (2017) is an Orange commercial directed by Nico Perez Veiga for Publicis Conceil, produced by Primo. It won 4 awards, including El Ojo de Iberoamérica 2017 Gold Producción Audiovisual – PA2 – Dirección de Arte.

A woman experiences a series of cinematic events in her everyday life, from romantic encounters to thrilling chases, highlighting the drama and excitement that Orange brings to cinema.

Video: Orange on YouTube

Shot by shot

  1. A woman with short dark hair walks down a city street, looking over her shoulder at a bearded man holding a camera frame.© Orange0:00
  2. A red car and a police car drive down a city street, seen through a window with bars.© Orange0:07
  3. A man and woman embrace on a city street as an orchestra plays on the back of a truck, creating a romantic and cinematic moment.© Orange0:09
  4. A man with a beard in a leather jacket talks to a woman, then runs away from a police car and other people on a city street.© Orange0:12
  5. A young woman with short brown hair and a dark blazer looks surprised while standing on a city street during the day.© Orange0:15
  6. A young woman in a red polka dot dress stands on a city sidewalk, her dress blowing up in the wind, reminiscent of Marilyn Monroe.© Orange0:16
  7. A young woman with short brown hair, wearing a dark blazer and white shirt, smiles while looking off-camera on a city street in front of a cafe.© Orange0:17
  8. A young woman in a red polka dot skirt and denim vest walks down a city street, her skirt blowing up in the wind.© Orange0:18
  9. A woman in a yellow skirt and black jacket walks down a city street, smiling, as other people and vehicles pass by in the background.© Orange0:20
  10. A man in a dark jacket holds a large white board as several black birds fly around him under a cloudy sky.© Orange0:24
  11. A young woman in a yellow skirt and dark jacket stands smiling in a dimly lit urban alleyway, with green neon lights reflecting in the foreground.© Orange0:39
  12. A woman with short dark hair looks down, then up as someone applies makeup to her face, next to a green neon sign.© Orange0:41

Stills © Orange. Made by Publicis Conceil, Primo and Nico Perez Veiga.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Everyday life becomes a movie with Orange's cinematic offerings.

Tagline: “Vivez toutes les émotions du cinéma avec Orange.”

everyday life as a movieromantic encounterthrilling chasedramatic transformationmagical realismbehind the scenes reveal

The cut

Length
60 s
Shots
32
Average shot
1.9 s

What creatives use Orange “Cinema” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Orange “Cinema”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with short dark hair walks down a city street, looking over her shoulder at a bearded man holding a camera frame.© OrangeA red car and a police car drive down a city street, seen through a window with bars.© OrangeA man and woman embrace on a city street as an orchestra plays on the back of a truck, creating a romantic and cinematic moment.© OrangeA man with a beard in a leather jacket talks to a woman, then runs away from a police car and other people on a city street.© Orange
    Frames from Orange “Cinema”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Orange “Cinema” in order, with its length, framing and what happens in it.

    A woman with short dark hair walks down a city street, looking over her shoulder at a bearded man holding a camera frame.© OrangeA red car and a police car drive down a city street, seen through a window with bars.© OrangeA man and woman embrace on a city street as an orchestra plays on the back of a truck, creating a romantic and cinematic moment.© OrangeA man with a beard in a leather jacket talks to a woman, then runs away from a police car and other people on a city street.© OrangeA young woman with short brown hair and a dark blazer looks surprised while standing on a city street during the day.© OrangeA young woman in a red polka dot dress stands on a city sidewalk, her dress blowing up in the wind, reminiscent of Marilyn Monroe.© Orange
    Length: 60 s · Shots: 32 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a romantic encounter

    Before you present an idea, you need to know who has done it, and how.

    Orange “Cinema” is built on a romantic encounter. Search the library by idea to see every spot that uses it.

    ORANGE “Rewind City”© ORANGEHyatt “Come Together For A World of Understanding”© HyattGantri “The Kiss”© GantriH&M “Marni”© H&M
    ORANGE · Hyatt · Gantri · H&M

More commercials by Nico Perez Veiga

  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • Unilever "Farewell to the forest" (2016) commercial still© UnileverUnilever “Farewell to the forest” 2016Dir. Nico Perez Veiga · DAVID ArgentinaEl Ojo de Iberoamérica Gold 2016
  • Turkish Airlines "Step on Earth" (2020) commercial still© Turkish AirlinesTurkish Airlines “Step on Earth” 2020Dir. Nico Perez Veiga · DavidEl Ojo de Iberoamérica Silver 2020
  • Orange "The Thread" (2018) commercial still© OrangeOrange “The Thread” 2018Dir. Nico Perez Veiga · Publicis ConseilCiclope Silver 2018
  • Coca Cola "Estamos más cerca" (2017) commercial still© Coca ColaCoca Cola “Estamos más cerca” 2017Dir. Nico Perez Veiga · Grey ArgentinaEl Ojo de Iberoamérica Silver 2017
  • Sprite "They Need Guidance" (2022) commercial still© SpriteSprite “They Need Guidance” 2022Dir. Nico Perez Veiga · GUT Buenos Aires, ArgentinaClio Awards Bronze 2022

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Orange “Cinema” commercial?

Nico Perez Veiga directed it, produced by Primo, for the agency Publicis Conceil.

Which agency made Orange “Cinema”?

Publicis Conceil created it for Orange (2017).

What awards did Orange “Cinema” win?

4 awards, including El Ojo de Iberoamérica 2017 Gold Producción Audiovisual – PA2 – Dirección de Arte, El Ojo de Iberoamérica 2017 Gold Producción Audiovisual – PA9 – Dirección, El Ojo de Iberoamérica 2017 Silver Producción Audiovisual – PA1 – Fotografía and El Ojo de Iberoamérica 2017 Silver Producción Audiovisual – PA10 – Producción Integral.

What is the tagline of Orange “Cinema”?

“Vivez toutes les émotions du cinéma avec Orange.”

Sources for the credits and awards

elojodeiberoamerica.com