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Coca Cola “Estamos más cerca” 2017

Coca Cola “Estamos más cerca” (2017) is a Coca Cola commercial directed by Nico Perez Veiga for Grey Argentina, produced by Primo. It won 2 awards, including El Ojo de Iberoamérica 2017 Silver Film – FL24 – Comerciales de 31 a 120 segundos de duración.

This Coca-Cola ad highlights Argentinians' unique closeness and warmth, celebrating their tendency to invade personal space as a sign of their welcoming and affectionate culture.

Video: Coca-Cola on YouTube

Shot by shot

  1. An aerial view of a city skyline with numerous buildings and antennas, under a pale sky, with text overlayed.© Coca Cola0:00
  2. A bearded man plays an acoustic guitar in a subway station, with an open guitar case on the ground collecting money, as people walk past him.© Coca Cola0:09
  3. A diverse group of young adults relax and socialize in a cozy living room, some on the couch, others on the floor, with Coca-Cola bottles nearby.© Coca Cola0:12
  4. Two animated men, one bald and one with glasses, sit on a long, ornate sofa in a luxurious room, looking at a tablet.© Coca Cola0:15
  5. A diverse group of people are eating and talking at a crowded restaurant table, with a man in a blue shirt taking a large bite of food.© Coca Cola0:19
  6. A group of men play soccer on an outdoor court at night, with one man in a red and white striped shirt reaching out to another.© Coca Cola0:26
  7. Two men in white shirts and dark pants greet each other with a kiss on the cheek in a bustling restaurant.© Coca Cola0:32
  8. Two animated stick figures, a male and a female, kiss and then hug on a small hill under a crescent moon and stars, with a red heart appearing between them.© Coca Cola0:35
  9. A wide shot captures a bustling beach scene with numerous people enjoying the sun and waves, while large buildings line the distant horizon.© Coca Cola0:40
  10. A family of five, including two adults and three children, are seen sleeping or resting on a couch in a cozy living room, illuminated by natural light.© Coca Cola0:45
  11. Two young adults, wrapped in a colorful blanket, hold up two Coca-Cola bottles and clink them together on a rooftop at dusk.© Coca Cola0:52
  12. Three young adults sit on a staircase, talking and drinking Coca-Cola, while other people socialize in the background at a party.© Coca Cola0:54

Stills © Coca Cola. Made by Grey Argentina, Primo and Nico Perez Veiga.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrating Argentinian closeness and warmth as a cultural trait, despite perceived personal space invasion.

Tagline: “Estamos más cerca de lo que creemos.”

cultural pridescientific study as hookslice of life vignettescontrasting animation with live actionnostalgic flashbackscommunity bonding

The cut

Length
64 s
Shots
46
Average shot
1.4 s
Format
mixed

What creatives use Coca Cola “Estamos más cerca” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coca Cola “Estamos más cerca”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial view of a city skyline with numerous buildings and antennas, under a pale sky, with text overlayed.© Coca ColaA bearded man plays an acoustic guitar in a subway station, with an open guitar case on the ground collecting money, as people walk past him.© Coca ColaA diverse group of young adults relax and socialize in a cozy living room, some on the couch, others on the floor, with Coca-Cola bottles nearby.© Coca ColaTwo animated men, one bald and one with glasses, sit on a long, ornate sofa in a luxurious room, looking at a tablet.© Coca Cola
    Frames from Coca Cola “Estamos más cerca”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coca Cola “Estamos más cerca” in order, with its length, framing and what happens in it.

    An aerial view of a city skyline with numerous buildings and antennas, under a pale sky, with text overlayed.© Coca ColaA bearded man plays an acoustic guitar in a subway station, with an open guitar case on the ground collecting money, as people walk past him.© Coca ColaA diverse group of young adults relax and socialize in a cozy living room, some on the couch, others on the floor, with Coca-Cola bottles nearby.© Coca ColaTwo animated men, one bald and one with glasses, sit on a long, ornate sofa in a luxurious room, looking at a tablet.© Coca ColaA diverse group of people are eating and talking at a crowded restaurant table, with a man in a blue shirt taking a large bite of food.© Coca ColaA group of men play soccer on an outdoor court at night, with one man in a red and white striped shirt reaching out to another.© Coca Cola
    Length: 64 s · Shots: 46 · Average shot: 1.4 s · Format: mixed

  3. 03Ad ideas: every spot built on a cultural pride

    Before you present an idea, you need to know who has done it, and how.

    Coca Cola “Estamos más cerca” is built on a cultural pride. Search the library by idea to see every spot that uses it.

    Pedigree “CARAMELO”© PedigreeNike “Kids Of Immigrants: Nike Air Max SNDR - Don't forget to call home”© NikeConverse x Daily Paper “Homecoming”© Converse x Daily PaperSidral Mundet “Estamos”© Sidral Mundet
    Pedigree · Nike · Converse x Daily Paper · Sidral Mundet

More commercials by Nico Perez Veiga

  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • Orange "Cinema" (2017) commercial still© OrangeOrange “Cinema” 2017Dir. Nico Perez Veiga · Publicis ConceilEl Ojo de Iberoamérica Gold 2017
  • Unilever "Farewell to the forest" (2016) commercial still© UnileverUnilever “Farewell to the forest” 2016Dir. Nico Perez Veiga · DAVID ArgentinaEl Ojo de Iberoamérica Gold 2016
  • Turkish Airlines "Step on Earth" (2020) commercial still© Turkish AirlinesTurkish Airlines “Step on Earth” 2020Dir. Nico Perez Veiga · DavidEl Ojo de Iberoamérica Silver 2020
  • Sprite "They Need Guidance" (2022) commercial still© SpriteSprite “They Need Guidance” 2022Dir. Nico Perez Veiga · GUT Buenos Aires, ArgentinaClio Awards Bronze 2022
  • Powerade "Encendido" (2017) commercial still© PoweradePowerade “Encendido” 2017Dir. Nico Perez Veiga · DavidEl Ojo de Iberoamérica Bronze 2017

More from Grey Argentina

  • Sau "Break the Taboo" (2018) commercial still© SauSau “Break the Taboo” 2018Grey ArgentinaEpica Gold 2018
  • Magistral "Hospital" (2014) commercial still© MagistralMagistral “Hospital” 2014Dir. Andrés Salmoyraghi · Grey ArgentinaEl Ojo de Iberoamérica Gold 2014
  • Coca-Cola "Juntos en todas" (2025) commercial still© Coca-ColaCoca-Cola “Juntos en todas” 2025Dir. Lucas Shannon · Grey ArgentinaEl Ojo de Iberoamérica Silver 2025
  • Lalcec "Finger Puppets" (2022) commercial still© LalcecLalcec “Finger Puppets” 2022Dir. Francisco Colombatti · Grey ArgentinaCannes Lions Bronze 2022
  • La Plata "Gran Danés" (2016) commercial still© La PlataLa Plata “Gran Danés” 2016Dir. Andrés Salmoyraghi · Grey ArgentinaEl Ojo de Iberoamérica Bronze 2016
  • Procter & Gamble "Tattoo" (2015) commercial still© Procter & GambleProcter & Gamble “Tattoo” 2015Grey ArgentinaCannes Lions Bronze 2015

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Coca Cola “Estamos más cerca” commercial?

Nico Perez Veiga directed it, produced by Primo, for the agency Grey Argentina.

Which agency made Coca Cola “Estamos más cerca”?

Grey Argentina created it for Coca Cola (2017).

What awards did Coca Cola “Estamos más cerca” win?

2 awards, including El Ojo de Iberoamérica 2017 Silver Film – FL24 – Comerciales de 31 a 120 segundos de duración and El Ojo de Iberoamérica 2017 Silver Film – FL3: Bebidas no alcohólicas.

What is the tagline of Coca Cola “Estamos más cerca”?

“Estamos más cerca de lo que creemos.”

Sources for the credits and awards

elojodeiberoamerica.com