advertising agency · Buenos Aires
Grey Argentina
Grey Argentina S.A.U. is an advertising agency based in Buenos Aires, Argentina, known for creating famously effective ideas that drive business growth for its clients. in Buenos Aires, Argentina. It is part of WPP. FrameThrower's visual library has 14 Grey Argentina commercials (2014–2025), cut shot by shot, 8 of them award-winning, for clients including Coca-Cola, Magistral, Procter & Gamble and Lalcec, directed by Andrés Salmoyraghi, Lucas Shannon and Francisco Colombatti among others.
- 14
- Commercials in our library
- 8
- Award-winning
- 2014–2025
- Active
- Buenos Aires
- Based in
01 · Featured
Grey Argentina's most awarded commercial
© Sau
© Sau
© SauEpica Gold 2018
Sau “Break the Taboo” 2018
A man records a voiceover about prostate cancer awareness while secretly undergoing a rectal exam in the recording booth.
Grey Argentina · Casta
Also watch
Coca Cola “Estamos más cerca” 2017 →El Ojo de Iberoamérica Silver 2017
02 · Directors
Notable directors at Grey Argentina
Who made the work, and how much of it won awards. From the credits on every spot.
© Magistral2 award-winningAndrés Salmoyraghi2 spots · Magistral “Hospital”
© Coca-Cola1 award-winningLucas Shannon3 spots · Coca-Cola “Juntos en todas”
© Lalcec1 award-winningFrancisco Colombatti1 spots · Lalcec “Finger Puppets”
© Coca Cola1 award-winningNico Perez Veiga1 spots · Coca Cola “Estamos más cerca”
© Magistral1 award-winningCamila Gimenez Zapiola1 spots · Magistral “Amateurs”
© TherafluElena Parasco2 spots · Theraflu “Waitress”
© IKEAFede Russo1 spots · IKEA “Crecimiento”
© Pilsen ParaguayJuanma Montero1 spots · Pilsen Paraguay “Pilsen Paraguay - Pool”
03 · Clients
Grey Argentina's clients
Every brand in the library, by award-winning work.
- Coca-Cola2017–2025
2 commercials · 2 award-winning
- Magistral2014–2017
2 commercials · 2 award-winning
- Procter & Gamble2015
1 commercials · 1 award-winning
- Lalcec2022
1 commercials · 1 award-winning
- Sau2018
1 commercials · 1 award-winning
- La Plata2016
1 commercials · 1 award-winning
- Toyota2020
2 commercials
- Theraflu2024
2 commercials
- IKEA2025
1 commercials
- Pilsen Paraguay2022
1 commercials
04 · Works with
Who Grey Argentina works with
From the credits: the companies behind the spots, by number of spots.
Production companies Grey Argentina hires
- Landia4
- Rebolucion2
- Papaya Films2
- Casta1
- Primo1
- Argentina Cine1
- Oruga Cine1
- Guaraní Films1
05 · Awards
Grey Argentina's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
5
El Ojo de Iberoamérica
.
2
Cannes Lions
.
1
Epica
.
Top award-winning spots
- Epica Gold 2018Sau “Break the Taboo”
- El Ojo de Iberoamérica Gold 2014Magistral “Hospital”
- El Ojo de Iberoamérica Silver 2025Coca-Cola “Juntos en todas”
- Cannes Lions Bronze 2022Lalcec “Finger Puppets”
- El Ojo de Iberoamérica Silver 2017Coca Cola “Estamos más cerca”
- El Ojo de Iberoamérica Silver 2017Magistral “Amateurs”
- Cannes Lions Bronze 2015Procter & Gamble “Tattoo”
- El Ojo de Iberoamérica Bronze 2016La Plata “Gran Danés”
Company honours
- Agency of the Year at Effies (2022)LBB
- Eight Lions at Cannes Lions (2023)LBB
- Gold ANDY Award for "Rice of Glory" (2025)grey.com
- Silver Pencil in Experiential and Immersive at The One Show for "Rice of Glory" (2025)grey.com
- Gold Lion in PR – Media Relations at Cannes Lions for "One More Question" (2026)grey.com
- 2 Grand Prix, 7 Golds, 11 Silvers, and 12 Bronzes at El Ojo de Iberoamérica (2026)grey.com
06 · Work
Commercials by Grey Argentina
Our visual library has 14 Grey Argentina commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© Coca-ColaCoca-Cola “Juntos en todas” 2025El Ojo de Iberoamérica Silver 2025© IKEAIKEA “Crecimiento” 2025© TherafluTheraflu “Waitress” 2024
© TherafluTheraflu “Cleaner” 2024© LalcecLalcec “Finger Puppets” 2022Cannes Lions Bronze 2022Most awarded
- © SauSau “Break the Taboo” 2018Grey ArgentinaEpica Gold 2018
- © MagistralMagistral “Hospital” 2014Dir. Andrés Salmoyraghi · Grey ArgentinaEl Ojo de Iberoamérica Gold 2014
- © Coca-ColaCoca-Cola “Juntos en todas” 2025Dir. Lucas Shannon · Grey ArgentinaEl Ojo de Iberoamérica Silver 2025
- © LalcecLalcec “Finger Puppets” 2022Dir. Francisco Colombatti · Grey ArgentinaCannes Lions Bronze 2022
- © Coca ColaCoca Cola “Estamos más cerca” 2017Dir. Nico Perez Veiga · Grey ArgentinaEl Ojo de Iberoamérica Silver 2017
- © MagistralMagistral “Amateurs” 2017Dir. Camila Gimenez Zapiola · Grey ArgentinaEl Ojo de Iberoamérica Silver 2017
© Procter & GambleProcter & Gamble “Tattoo” 2015Grey ArgentinaCannes Lions Bronze 2015
© La PlataLa Plata “Gran Danés” 2016Dir. Andrés Salmoyraghi · Grey ArgentinaEl Ojo de Iberoamérica Bronze 2016- © IKEAIKEA “Crecimiento” 2025Dir. Fede Russo · Grey Argentina
- © TherafluTheraflu “Waitress” 2024Dir. Elena Parasco · Grey Argentina
- © TherafluTheraflu “Cleaner” 2024Dir. Elena Parasco · Grey Argentina
- © Pilsen ParaguayPilsen Paraguay “Pilsen Paraguay - Pool” 2022Dir. Juanma Montero · Grey Argentina
© ToyotaToyota “Desamor” 2020Dir. Lucas Shannon · Grey Argentina
© ToyotaToyota “Trabajo” 2020Dir. Lucas Shannon · Grey Argentina
07 · For producers
What producers use Grey Argentina's page for
01Who Grey Argentina hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind Grey Argentina's 14 commercials, spot by spot.
© Sau© Magistral© Coca-Cola© LalcecLucas Shannon · Andrés Salmoyraghi · Elena Parasco02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
Grey Argentina's work by year, brand and award in one place, and the companies with a similar body of work.
© Dove
© PETA
© Guinness
© DoorDashSimilar: Ogilvy, BBDO, AMV BBDO
08 · News
Grey Argentina in the news
The latest stories we could source.
- 2024-02Marco Milesi Takes the Helm as CEO of Grey Argentina and Head of Borderless OperationsLBB
- 2024, Carolina Bruzzone joins Grey Argentina as Chief Strategy and Marketing Officergrey.com
- 2023, Achieved historic record at Cannes Lions winning eight LionsLBB
09 · Questions
About Grey Argentina
What commercials has Grey Argentina made?+
14 in the library, 2014–2025, including Sau “Break the Taboo”, Magistral “Hospital”, Coca-Cola “Juntos en todas” and Lalcec “Finger Puppets”.
Which directors does Grey Argentina work with?+
Lucas Shannon (3), Andrés Salmoyraghi (2), Elena Parasco (2), Francisco Colombatti (1), Nico Perez Veiga (1) and Camila Gimenez Zapiola (1).
What awards has Grey Argentina's work won?+
8 award-winning spots, including Epica Gold 2018 for Sau “Break the Taboo”, El Ojo de Iberoamérica Gold 2014 for Magistral “Hospital” and El Ojo de Iberoamérica Silver 2025 for Coca-Cola “Juntos en todas”.
Who owns Grey Argentina?+
Grey Argentina is part of WPP.
Where is Grey Argentina based?+
Buenos Aires, Argentina, with offices in Buenos Aires.
Who are Grey Argentina's clients?+
In the library: Coca-Cola (2 commercials, 2017–2025), Magistral (2 commercials, 2014–2017), Procter & Gamble (1 commercials, 2015–2015), Lalcec (1 commercials, 2022–2022), Sau (1 commercials, 2018–2018) and La Plata (1 commercials, 2016–2016).
10 · Discover
Other agencies with similar work
Not connected to Grey Argentina: matched by the ideas, tone and categories of their commercials.
