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Turismo Argentina de Presidencia “Lugares” 2017

Turismo Argentina de Presidencia “Lugares” (2017) is a Turismo Argentina de Presidencia commercial directed by Luisa Kracht for La Comunidad, produced by Primo. It won one award: El Ojo de Iberoamérica 2017 Gold Film – FL16: Campañas de Servicios.

This ad showcases the diverse and exhilarating experiences Argentina offers, from serene landscapes to thrilling adventures and vibrant cultural celebrations, emphasizing that life is worth living to the fullest.

Video: La Comunidad BA on YouTube

Shot by shot

  1. An aerial shot of a vast, green mountain landscape with a town and lake nestled in the valley, bathed in the warm glow of a setting sun.© Turismo Argentina de Presidencia0:00
  2. Two people sit on a rocky cliff overlooking a vast lake surrounded by mountains, with the sun setting over the horizon.© Turismo Argentina de Presidencia0:17
  3. An older woman in a life vest screams with joy as she is drenched by a powerful waterfall, holding onto a boat railing.© Turismo Argentina de Presidencia0:25
  4. A man in a red life vest on a boat is drenched by a powerful waterfall, looking up with his arms outstretched in awe and excitement.© Turismo Argentina de Presidencia0:34
  5. A joyful older woman in a colorful, horned headdress and white shirt laughs while looking up, with a blurred person in a teal shirt beside her and mountains in the background.© Turismo Argentina de Presidencia0:42
  6. A man in a red shirt and blue vest with goggles screams in excitement while paragliding with another person in the background, against a hazy sky.© Turismo Argentina de Presidencia0:45
  7. A man with arms raised in triumph stands next to a large bonfire at night, celebrating in the wilderness.© Turismo Argentina de Presidencia0:49
  8. A person on a motorcycle rides in circles on a vast, cracked dry lakebed, kicking up dust under a bright sky.© Turismo Argentina de Presidencia0:54
  9. An older woman with gray hair and a patterned shirt smiles while holding a wine glass, looking at an older man in a vineyard at dusk.© Turismo Argentina de Presidencia1:04
  10. An older couple walks away from the camera down a dirt path through a vineyard at dusk, with dramatic clouds in the sky.© Turismo Argentina de Presidencia1:12
  11. An older couple, a woman with grey hair in a floral top and a man in a plaid shirt and vest, embrace and look out at a lake and mountains at dusk.© Turismo Argentina de Presidencia1:19
  12. A man with a helmet in hand stands with arms outstretched on a vast, flat plain at dusk, with mountains in the distance.© Turismo Argentina de Presidencia1:25

Stills © Turismo Argentina de Presidencia. Made by La Comunidad, Primo and Luisa Kracht.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Experience Argentina's diverse beauty and adventure, making every moment count.

Tagline: “Lo que estás buscando tiene un lugar. Viví Argentina”

travel montagepeople screaming with joydiverse landscapescultural celebrationcouples enjoying natureadventure sports

The cut

Length
94 s
Shots
33
Average shot
2.8 s

What creatives use Turismo Argentina de Presidencia “Lugares” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Turismo Argentina de Presidencia “Lugares”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial shot of a vast, green mountain landscape with a town and lake nestled in the valley, bathed in the warm glow of a setting sun.© Turismo Argentina de PresidenciaTwo people sit on a rocky cliff overlooking a vast lake surrounded by mountains, with the sun setting over the horizon.© Turismo Argentina de PresidenciaAn older woman in a life vest screams with joy as she is drenched by a powerful waterfall, holding onto a boat railing.© Turismo Argentina de PresidenciaA man in a red life vest on a boat is drenched by a powerful waterfall, looking up with his arms outstretched in awe and excitement.© Turismo Argentina de Presidencia
    Frames from Turismo Argentina de Presidencia “Lugares”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Turismo Argentina de Presidencia “Lugares” in order, with its length, framing and what happens in it.

    An aerial shot of a vast, green mountain landscape with a town and lake nestled in the valley, bathed in the warm glow of a setting sun.© Turismo Argentina de PresidenciaTwo people sit on a rocky cliff overlooking a vast lake surrounded by mountains, with the sun setting over the horizon.© Turismo Argentina de PresidenciaAn older woman in a life vest screams with joy as she is drenched by a powerful waterfall, holding onto a boat railing.© Turismo Argentina de PresidenciaA man in a red life vest on a boat is drenched by a powerful waterfall, looking up with his arms outstretched in awe and excitement.© Turismo Argentina de PresidenciaA joyful older woman in a colorful, horned headdress and white shirt laughs while looking up, with a blurred person in a teal shirt beside her and mountains in the background.© Turismo Argentina de PresidenciaA man in a red shirt and blue vest with goggles screams in excitement while paragliding with another person in the background, against a hazy sky.© Turismo Argentina de Presidencia
    Length: 94 s · Shots: 33 · Average shot: 2.8 s

  3. 03Ad ideas: every spot built on a travel montage

    Before you present an idea, you need to know who has done it, and how.

    Turismo Argentina de Presidencia “Lugares” is built on a travel montage. Search the library by idea to see every spot that uses it.

    Expedia “Plates”© ExpediaTourism Authority of Thailand “Hug”© Tourism Authority of ThailandAmerican Express Europe “American Express”© American Express EuropeRimowa “Never Still - Rose”© Rimowa
    Expedia · Tourism Authority of Thailand · American Express Europe · Rimowa

More commercials by Luisa Kracht

  • Día sin IVA "Día sin Iva" (2018) commercial still© Día sin IVADía sin IVA “Día sin Iva” 2018Dir. Luisa Kracht · Leo Burnett EspañaEl Ojo de Iberoamérica Bronze 2018
  • Tito’s Handmade Vodka "New Neighbors with Tito's" (2025) commercial still© Tito’s Handmade VodkaTito’s Handmade Vodka “New Neighbors with Tito's” 2025Dir. Luisa Kracht · Arts & Letters Creative Co.
  • Tito's "Cabana á la Cart" (2024) commercial still© Tito'sTito's “Cabana á la Cart” 2024Dir. Luisa Kracht · Arts & Letters Creative Co.

More from La Comunidad

  • Virgin "Mobile Campaign" (2001) commercial still© VirginVirgin “Mobile Campaign” 2001La ComunidadBritish Arrows Gold 2001
  • Billboard "Inspiración" (2017) commercial still© BillboardBillboard “Inspiración” 2017Dir. Brian Kazez · La ComunidadEl Ojo de Iberoamérica Silver 2017
  • Film Suez "A Less Stupid World" (2017) commercial still© Film SuezFilm Suez “A Less Stupid World” 2017La ComunidadClio Awards Silver 2017
  • Mtv "Bird" (2010) commercial still© MtvMtv “Bird” 2010Dir. Jose Antonio Prat · La ComunidadCannes Lions Silver 2009
  • VH1 "Redneck" (2015) commercial still© VH1VH1 “Redneck” 2015Dir. Lucas Shannon · La ComunidadThe One Show Bronze 2015
  • MTV Networks Latin America "Smells like Britney" (2003) commercial still© MTV Networks Latin AmericaMTV Networks Latin America “Smells like Britney” 2003Dir. Jose Antonio Prat · La ComunidadD&AD Wood Pencil 2003

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the Turismo Argentina de Presidencia “Lugares” commercial?

Luisa Kracht directed it, produced by Primo, for the agency La Comunidad.

Which agency made Turismo Argentina de Presidencia “Lugares”?

La Comunidad created it for Turismo Argentina de Presidencia (2017).

What awards did Turismo Argentina de Presidencia “Lugares” win?

1 awards, including El Ojo de Iberoamérica 2017 Gold Film – FL16: Campañas de Servicios.

What is the tagline of Turismo Argentina de Presidencia “Lugares”?

“Lo que estás buscando tiene un lugar. Viví Argentina”

Sources for the credits and awards

elojodeiberoamerica.com