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Ladbrokes “Climb” 2009

Ladbrokes “Climb” (2009) is a Ladbrokes commercial for M&C Saatchi. It won one award: British Arrows 2009 Silver — New Advertiser.

A mountain man recounts the increasingly extreme climbing feats of his friend Pedro, who sought ultimate thrills, until he found Ladbrokes Casino.

Video: LadbrokesTV on YouTube

Shot by shot

  1. A man with a mustache and long hair, wearing a red plaid shirt and a beanie, looks directly at the camera in an interior setting.© Ladbrokes0:00
  2. A young man in a white shirt climbs out of a window on a tall stone tower, while a young woman below looks up in concern.© Ladbrokes0:03
  3. A man with a mustache and long hair, wearing a plaid shirt and a patterned hat, looks tired and sweaty in an interior setting.© Ladbrokes0:07
  4. A person's hands, covered in mud, are shown gripping a rocky surface as they climb a mountain under a bright sky.© Ladbrokes0:09
  5. A man with dark hair and a grey shirt smiles and talks, then the shot quickly cuts to a blurry, scratched view of the sky and grass.© Ladbrokes0:12
  6. A man with dark hair and a mustache looks off-camera with a concerned expression, touching his temple, in an outdoor setting.© Ladbrokes0:13
  7. A blindfolded man in a t-shirt and jeans climbs a rocky mountain face, with a vast landscape visible in the background.© Ladbrokes0:14
  8. An old man with a mustache and a patterned hat leans over a table, looking intently at something in a rustic interior.© Ladbrokes0:17
  9. A person with a colorful bandana and red shirt is seen from the side, climbing a rocky mountain face on a sunny day.© Ladbrokes0:20
  10. A man with a colorful bandana and long hair is seen in a medium closeup, grimacing while climbing a rocky mountain.© Ladbrokes0:23
  11. A male rock climber in a red top and colorful shorts scales a steep, grey rock face under a bright sky.© Ladbrokes0:25
  12. A man with a mustache and long hair, wearing a red plaid shirt and a beanie, sits at a wooden table and opens a laptop in a dimly lit room.© Ladbrokes0:31

Stills © Ladbrokes. Made by M&C Saatchi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Exaggerated climbing challenges as a metaphor for thrill-seeking, resolved by online casino.

Tagline: “Quench your thrill buds”

exaggerated featsfriend's tragic storynarrator's lamentvintage film aestheticproblem-solutionabsurd escalation

The cut

Length
40 s
Shots
27
Average shot
1.5 s

What creatives use Ladbrokes “Climb” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ladbrokes “Climb”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a mustache and long hair, wearing a red plaid shirt and a beanie, looks directly at the camera in an interior setting.© LadbrokesA young man in a white shirt climbs out of a window on a tall stone tower, while a young woman below looks up in concern.© LadbrokesA man with a mustache and long hair, wearing a plaid shirt and a patterned hat, looks tired and sweaty in an interior setting.© LadbrokesA person's hands, covered in mud, are shown gripping a rocky surface as they climb a mountain under a bright sky.© Ladbrokes
    Frames from Ladbrokes “Climb”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ladbrokes “Climb” in order, with its length, framing and what happens in it.

    A man with a mustache and long hair, wearing a red plaid shirt and a beanie, looks directly at the camera in an interior setting.© LadbrokesA young man in a white shirt climbs out of a window on a tall stone tower, while a young woman below looks up in concern.© LadbrokesA man with a mustache and long hair, wearing a plaid shirt and a patterned hat, looks tired and sweaty in an interior setting.© LadbrokesA person's hands, covered in mud, are shown gripping a rocky surface as they climb a mountain under a bright sky.© LadbrokesA man with dark hair and a grey shirt smiles and talks, then the shot quickly cuts to a blurry, scratched view of the sky and grass.© LadbrokesA man with dark hair and a mustache looks off-camera with a concerned expression, touching his temple, in an outdoor setting.© Ladbrokes
    Length: 40 s · Shots: 27 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a vintage film aesthetic

    Before you present an idea, you need to know who has done it, and how.

    Ladbrokes “Climb” is built on a vintage film aesthetic. Search the library by idea to see every spot that uses it.

    Tommy's “Projecting Life”© Tommy'sTourism Tasmania “Become A Winter Person”© Tourism TasmaniaMagnum “The will by Iris Apfel”© MagnumStella Artois “Le Sacrifice”© Stella Artois
    Tommy's · Tourism Tasmania · Magnum · Stella Artois

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  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Which agency made Ladbrokes “Climb”?

M&C Saatchi created it for Ladbrokes (2009).

What awards did Ladbrokes “Climb” win?

1 awards, including British Arrows 2009 Silver — New Advertiser.

What is the tagline of Ladbrokes “Climb”?

“Quench your thrill buds”

Sources for the credits and awards

britisharrows.com