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SIMI Winery “Goodness from Grit” 2021

SIMI Winery “Goodness from Grit” (2021) is a SIMI Winery commercial directed by Nick Ball for Venables Bell & Partners, produced by MJZ. It won 3 awards, including Ciclope 2021 Gold Sound Original Music, shots Awards The Americas 2022 Gold — Use of Music and Clio 2022 Bronze — Film Craft (Music - Original) / Music - Original.

This commercial tells the story of Isabelle Simi, who inherited a winery in 1904 and overcame challenges like Prohibition to build a successful business.

Video: SIMI Winery on YouTube

Shot by shot

  1. A wide shot of a vineyard with mountains in the background, then a medium shot of a man and woman harvesting grapes in a sun-dappled vineyard.© SIMI Winery0:10
  2. A woman with dark hair and a light-colored shirt looks distressed, covering her mouth with her hand in a blurry, green outdoor setting.© SIMI Winery0:41
  3. A horse-drawn carriage passes by a man digging a grave and a woman standing near a large tree in a desolate, hilly landscape at dusk.© SIMI Winery1:10
  4. A person with dark hair, wearing a white shirt, walks away from the camera carrying a large basket full of dark grapes on their back, through a vineyard.© SIMI Winery1:30
  5. A woman with a basket on her back walks through a vineyard, then a woman harvests grapes, then a double exposure of both scenes.© SIMI Winery1:34
  6. A person carries a long wooden beam and a bucket across a dry, rocky landscape, walking away from the camera as the shot pulls back to reveal a vast canyon.© SIMI Winery3:06
  7. A person in work clothes looks up, shielding their eyes from the bright sun, while working on a wooden structure outdoors.© SIMI Winery3:15
  8. A woman in old-fashioned clothing stands with a stick, looking at two men and a pig on a dry, hilly landscape under a bright sky.© SIMI Winery3:19
  9. A woman with dark hair in a button-up shirt and suspenders stands in a dry, mountainous landscape, looking concerned.© SIMI Winery3:24
  10. A group of early 20th-century settlers, including a bearded man, a woman in an apron, and a shorter man in a bowler hat, look up at the sky in an open field.© SIMI Winery3:43
  11. A young woman with dark hair and a green shirt with suspenders smiles and laughs while looking out from a dark, circular opening in a wooden structure.© SIMI Winery3:50
  12. A determined woman with dark hair and a plaid dress stands in a field, looking directly at the camera with a serious expression.© SIMI Winery3:57

Stills © SIMI Winery. Made by Venables Bell & Partners, MJZ and Nick Ball.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Historical narrative of a resilient woman building a wine empire.

Tagline: “Goodness from Grit since 1876.”

historical dramafemale entrepreneurovercoming adversityrags to richeslegacy buildingperiod piece

The cut

Length
266 s
Shots
69
Average shot
3.9 s

What creatives use SIMI Winery “Goodness from Grit” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of SIMI Winery “Goodness from Grit”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a vineyard with mountains in the background, then a medium shot of a man and woman harvesting grapes in a sun-dappled vineyard.© SIMI WineryA woman with dark hair and a light-colored shirt looks distressed, covering her mouth with her hand in a blurry, green outdoor setting.© SIMI WineryA horse-drawn carriage passes by a man digging a grave and a woman standing near a large tree in a desolate, hilly landscape at dusk.© SIMI WineryA person with dark hair, wearing a white shirt, walks away from the camera carrying a large basket full of dark grapes on their back, through a vineyard.© SIMI Winery
    Frames from SIMI Winery “Goodness from Grit”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of SIMI Winery “Goodness from Grit” in order, with its length, framing and what happens in it.

    A wide shot of a vineyard with mountains in the background, then a medium shot of a man and woman harvesting grapes in a sun-dappled vineyard.© SIMI WineryA woman with dark hair and a light-colored shirt looks distressed, covering her mouth with her hand in a blurry, green outdoor setting.© SIMI WineryA horse-drawn carriage passes by a man digging a grave and a woman standing near a large tree in a desolate, hilly landscape at dusk.© SIMI WineryA person with dark hair, wearing a white shirt, walks away from the camera carrying a large basket full of dark grapes on their back, through a vineyard.© SIMI WineryA woman with a basket on her back walks through a vineyard, then a woman harvests grapes, then a double exposure of both scenes.© SIMI WineryA person carries a long wooden beam and a bucket across a dry, rocky landscape, walking away from the camera as the shot pulls back to reveal a vast canyon.© SIMI Winery
    Length: 266 s · Shots: 69 · Average shot: 3.9 s

  3. 03Ad ideas: every spot built on a overcoming adversity

    Before you present an idea, you need to know who has done it, and how.

    SIMI Winery “Goodness from Grit” is built on a overcoming adversity. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeCoca-Cola “I Love You Hater”© Coca-ColaChannel 4 “Meet the Superhumans”© Channel 4Biogen “Friedreich and I”© Biogen
    Nike · Coca-Cola · Channel 4 · Biogen

More commercials by Nick Ball

More from Venables Bell & Partners

  • Peelz Mandarins "Thiz Iz Peelz" (2022) commercial still© Peelz MandarinsPeelz Mandarins “Thiz Iz Peelz” 2022Dir. Steve Mapp · Venables Bell & PartnersCiclope Gold 2022
  • Reebok "Nails" (2020) commercial still© ReebokReebok “Nails” 2020Dir. Andreas Nilsson · Venables Bell & PartnersWebby Awards Winner 2020
  • Audi "Parking Lot" (2018) commercial still© AudiAudi “Parking Lot” 2018Dir. Steve Rogers · Venables Bell & PartnersLondon International Awards Gold 2018
  • Audi of America "Duel" (2017) commercial still© Audi of AmericaAudi of America “Duel” 2017Dir. Ringan Ledwidge · Venables Bell & PartnersBritish Arrows Gold 2017
  • eBay "Bad Dog" (2013) commercial still© eBayeBay “Bad Dog” 2013Venables Bell & PartnersAICP Awards Winner 2013
  • Intel "Look Inside.™: Jack Andraka" (2014) commercial still© IntelIntel “Look Inside.™: Jack Andraka” 2014Dir. Britton Caillouette · Venables Bell & PartnersCannes Lions Bronze 2014

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the SIMI Winery “Goodness from Grit” commercial?

Nick Ball directed it, produced by MJZ, for the agency Venables Bell & Partners.

Which agency made SIMI Winery “Goodness from Grit”?

Venables Bell & Partners created it for SIMI Winery (2021).

What awards did SIMI Winery “Goodness from Grit” win?

3 awards, including Ciclope 2021 Gold Sound Original Music, shots Awards The Americas 2022 Gold — Use of Music and Clio 2022 Bronze — Film Craft (Music - Original) / Music - Original.

What is the tagline of SIMI Winery “Goodness from Grit”?

“Goodness from Grit since 1876.”

Sources for the credits and awards

awards.ciclopefestival.comclios.comshots