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Intel “Look Inside.™: Jack Andraka” 2014

Intel “Look Inside.™: Jack Andraka” (2014) is an Intel commercial directed by Britton Caillouette for Venables Bell & Partners, produced by Farm League. It won one award: Cannes Lions 2014 Film Bronze.

A young scientist, Jack Andraka, overcomes skepticism and rejection to develop a revolutionary early detection test for pancreatic cancer, winning a prestigious science fair.

Video: Intel Korea on YouTube

Shot by shot

  1. A diverse audience of young people in formal attire sits in rows of chairs, looking towards a brightly lit stage at a large indoor event.© Intel0:00
  2. A young male student, wearing a suit and ribbons, stands up and cheers excitedly in a large auditorium filled with clapping students.© Intel0:05
  3. A close-up shot of a person's eye looking into a microscope, with their eyelashes and skin visible.© Intel0:18
  4. A person's hand holds a yellow pencil, circling numbers on a piece of paper with handwritten calculations, in a close-up shot.© Intel0:24
  5. A person's hand holds a yellow pencil, writing numbers on a piece of graph paper with calculations.© Intel0:29
  6. A young male scientist in a lab coat works at a computer and microscope in a brightly lit laboratory, then quickly exits the frame.© Intel0:35
  7. A young male scientist in a lab coat and blue gloves looks into a microscope, then looks up in frustration in a brightly lit laboratory.© Intel0:37
  8. An extreme close-up shot of a blurry, abstract blue surface with dark shadows, possibly water or a reflective material, creating a mysterious and fluid visual.© Intel0:39
  9. A person's hands are seen from above, tearing a piece of paper on a wooden table, with a quick, energetic motion.© Intel0:42
  10. A close-up shot of a rejection letter with the words "Dear Mr. Andraka" and "We regret to inform" visible, with Korean subtitles at the bottom.© Intel0:44
  11. A diverse group of high school students walks down a brightly lit hallway with blue lockers, some smiling and talking.© Intel0:47
  12. A young male with light brown hair and heterochromia opens his eyes, looking up in a classroom setting.© Intel0:56

Stills © Intel. Made by Venables Bell & Partners, Farm League and Britton Caillouette.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Inspiring story of a young innovator's perseverance and breakthrough in medical science.

Tagline: “Look Inside.™”

underdog storychild prodigyagainst all oddsscientific breakthroughperseverance pays offinspirational journey

The cut

Length
90 s
Shots
30
Average shot
3.0 s

What creatives use Intel “Look Inside.™: Jack Andraka” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Intel “Look Inside.™: Jack Andraka”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse audience of young people in formal attire sits in rows of chairs, looking towards a brightly lit stage at a large indoor event.© IntelA young male student, wearing a suit and ribbons, stands up and cheers excitedly in a large auditorium filled with clapping students.© IntelA close-up shot of a person's eye looking into a microscope, with their eyelashes and skin visible.© IntelA person's hand holds a yellow pencil, circling numbers on a piece of paper with handwritten calculations, in a close-up shot.© Intel
    Frames from Intel “Look Inside.™: Jack Andraka”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Intel “Look Inside.™: Jack Andraka” in order, with its length, framing and what happens in it.

    A diverse audience of young people in formal attire sits in rows of chairs, looking towards a brightly lit stage at a large indoor event.© IntelA young male student, wearing a suit and ribbons, stands up and cheers excitedly in a large auditorium filled with clapping students.© IntelA close-up shot of a person's eye looking into a microscope, with their eyelashes and skin visible.© IntelA person's hand holds a yellow pencil, circling numbers on a piece of paper with handwritten calculations, in a close-up shot.© IntelA person's hand holds a yellow pencil, writing numbers on a piece of graph paper with calculations.© IntelA young male scientist in a lab coat works at a computer and microscope in a brightly lit laboratory, then quickly exits the frame.© Intel
    Length: 90 s · Shots: 30 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Intel “Look Inside.™: Jack Andraka” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by Britton Caillouette

  • Scout Motors "Baja" (2025) commercial still© Scout MotorsScout Motors “Baja” 2025Dir. Britton Caillouette · Venables Bell & Partners
  • AG1 "AG1 - Good Morning, Moon" (2025) commercial still© AG1AG1 “AG1 - Good Morning, Moon” 2025Dir. Britton Caillouette · HarperCollins
  • UCHealth "Still The Same David" (2024) commercial still© UCHealthUCHealth “Still The Same David” 2024Dir. Britton Caillouette
  • Coors Banquet "Carry The West" (2019) commercial still© Coors BanquetCoors Banquet “Carry The West” 2019Dir. Britton Caillouette

More from Venables Bell & Partners

  • Peelz Mandarins "Thiz Iz Peelz" (2022) commercial still© Peelz MandarinsPeelz Mandarins “Thiz Iz Peelz” 2022Dir. Steve Mapp · Venables Bell & PartnersCiclope Gold 2022
  • SIMI Winery "Goodness from Grit" (2021) commercial still© SIMI WinerySIMI Winery “Goodness from Grit” 2021Dir. Nick Ball · Venables Bell & PartnersCiclope Gold 2021
  • Reebok "Nails" (2020) commercial still© ReebokReebok “Nails” 2020Dir. Andreas Nilsson · Venables Bell & PartnersWebby Awards Winner 2020
  • Audi "Parking Lot" (2018) commercial still© AudiAudi “Parking Lot” 2018Dir. Steve Rogers · Venables Bell & PartnersLondon International Awards Gold 2018
  • Audi of America "Duel" (2017) commercial still© Audi of AmericaAudi of America “Duel” 2017Dir. Ringan Ledwidge · Venables Bell & PartnersBritish Arrows Gold 2017
  • eBay "Bad Dog" (2013) commercial still© eBayeBay “Bad Dog” 2013Venables Bell & PartnersAICP Awards Winner 2013

Award-winning tech commercials

Questions

Who directed the Intel “Look Inside.™: Jack Andraka” commercial?

Britton Caillouette directed it, produced by Farm League, for the agency Venables Bell & Partners.

Which agency made Intel “Look Inside.™: Jack Andraka”?

Venables Bell & Partners created it for Intel (2014).

What awards did Intel “Look Inside.™: Jack Andraka” win?

1 awards, including Cannes Lions 2014 Film Bronze.

What is the tagline of Intel “Look Inside.™: Jack Andraka”?

“Look Inside.™”

Sources for the credits and awards

The WorkThe Work