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Samsung “The Market Place” 2022

Samsung “The Market Place” (2022) is a Samsung commercial directed by Matthijs van Heijningen for BBH, produced by MJZ. It won one award: Creative Circle 2022 Gold FILM CRAFT - Best Sound Design (single).

A young woman navigates a fantastical, pixelated marketplace, then a dark, futuristic world, eventually arming herself to face a monstrous alien, showcasing Samsung's gaming power.

Video: 750mph on Vimeo

Shot by shot

  1. A wide shot of a bustling, futuristic marketplace with many people, tents, and buildings under a hazy sky with two large planets.© Samsung0:00
  2. A young woman with long red hair and a bomber jacket looks around a dusty, crowded marketplace with a worried expression.© Samsung0:03
  3. A person's hand reaches out towards a display of pixelated swords and shields in a rustic market stall.© Samsung0:05
  4. A man in a turban and leopard print vest holds a pixelated sword, looking up with a smile in a market stall.© Samsung0:07
  5. A person in a marketplace cuts a pixelated watermelon in half, revealing its red interior and scattering small pixel pieces.© Samsung0:08
  6. A smiling male vendor in traditional attire holds out a pixelated watermelon slice at a bustling market stall.© Samsung0:10
  7. A young woman with red hair and elf ears looks around a bustling, smoky marketplace with a worried expression.© Samsung0:13
  8. A diverse group of people walk through a futuristic, neon-lit marketplace at night, with large digital screens displaying figures in the background.© Samsung0:25
  9. A group of people in a dark, futuristic market look at items on a counter under neon green lights, with a purple glow in the background.© Samsung0:28
  10. A woman with pink hair stands in a dark, futuristic club, looking at a holographic DJ and other patrons.© Samsung0:31
  11. A young Black woman with a futuristic weapon looks around a dark, neon-lit room, appearing surprised or scared.© Samsung0:44
  12. A young woman with long red hair holds a large futuristic weapon, looking intently forward in a dark, neon-lit room.© Samsung0:50

Stills © Samsung. Made by BBH, MJZ and Matthijs van Heijningen.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Fantasy and sci-fi worlds collide, powered by Samsung's mobile gaming chip.

Tagline: “Console quality graphics now on mobile”

hero's journeyfantasy worldsci-fi dystopiachosen onevideo game aesthetictransformation

The cut

Length
60 s
Shots
51
Average shot
1.2 s

What creatives use Samsung “The Market Place” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Samsung “The Market Place”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a bustling, futuristic marketplace with many people, tents, and buildings under a hazy sky with two large planets.© SamsungA young woman with long red hair and a bomber jacket looks around a dusty, crowded marketplace with a worried expression.© SamsungA person's hand reaches out towards a display of pixelated swords and shields in a rustic market stall.© SamsungA man in a turban and leopard print vest holds a pixelated sword, looking up with a smile in a market stall.© Samsung
    Frames from Samsung “The Market Place”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Samsung “The Market Place” in order, with its length, framing and what happens in it.

    A wide shot of a bustling, futuristic marketplace with many people, tents, and buildings under a hazy sky with two large planets.© SamsungA young woman with long red hair and a bomber jacket looks around a dusty, crowded marketplace with a worried expression.© SamsungA person's hand reaches out towards a display of pixelated swords and shields in a rustic market stall.© SamsungA man in a turban and leopard print vest holds a pixelated sword, looking up with a smile in a market stall.© SamsungA person in a marketplace cuts a pixelated watermelon in half, revealing its red interior and scattering small pixel pieces.© SamsungA smiling male vendor in traditional attire holds out a pixelated watermelon slice at a bustling market stall.© Samsung
    Length: 60 s · Shots: 51 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a hero's journey

    Before you present an idea, you need to know who has done it, and how.

    Samsung “The Market Place” is built on a hero's journey. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiChannel 4 “Meet the Superhumans”© Channel 4Philips Cinema TV “The Gift”© Philips Cinema TVEvian “Waterboy”© Evian
    Aldi · Channel 4 · Philips Cinema TV · Evian

More commercials by Matthijs van Heijningen

More from BBH

Award-winning tech commercials

Questions

Who directed the Samsung “The Market Place” commercial?

Matthijs van Heijningen directed it, produced by MJZ, for the agency BBH.

Which agency made Samsung “The Market Place”?

BBH created it for Samsung (2022).

What awards did Samsung “The Market Place” win?

1 awards, including Creative Circle 2022 Gold FILM CRAFT - Best Sound Design (single).

What is the tagline of Samsung “The Market Place”?

“Console quality graphics now on mobile”

Sources for the credits and awards

web.archive.org