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Reebok “Zigurine” 2020

Reebok “Zigurine” (2020) is a Reebok commercial directed by The Sacred Egg for Deutsch, produced by Riff Raff Films. It won 2 awards, including Creative Circle 2020 Bronze FILM CRAFT - Best Animation (single) and Kinsale Sharks 2020 Bronze Film Craft - Animation (International) - Character Animation.

Conor McGregor's new Reebok shoes bring his messy living room to life, transforming his action figures into stop-motion animated fighters.

Video: Reebok Latam on YouTube

Shot by shot

  1. A man in a black Reebok t-shirt and sweatpants stands in a messy living room with a pool table and toys, looking around.© Reebok0:02
  2. Conor McGregor, a bearded man in a black Reebok t-shirt, looks down and then to the side in a modern living room.© Reebok0:04
  3. A person wearing black and orange Reebok sneakers steps on a toy train, causing sparks to fly, on a wooden floor in an interior setting.© Reebok0:06
  4. A pair of black Reebok sneakers with glowing orange soles stands over a small action figure of Conor McGregor, who then comes to life.© Reebok0:13
  5. A blue and orange claymation monster with three eyes and fangs stands on a rug, surrounded by other toys, as the camera zooms in on its face.© Reebok0:15
  6. A stop-motion animated action figure of Conor McGregor fights a blue and orange clay monster on a wooden floor under a chair.© Reebok0:19
  7. A stop-motion animation shows a small, bearded male action figure in black shorts wrestling a large, furry yeti-like creature on a wooden dresser in a bedroom.© Reebok0:22
  8. A stop-motion clown puppet with a polka-dot hat and red hair holds a giant toothbrush while standing in a bathtub in a bathroom.© Reebok0:27
  9. A bobblehead-like figurine of Conor McGregor, with tattoos and a beard, is shown in a medium shot, then a robot-like figurine appears and they interact.© Reebok0:30
  10. A stop-motion animated figure of Conor McGregor bursts through a wall, leaving debris on the floor next to a doormat and a cat flap.© Reebok0:31
  11. A small, animated male figure runs towards the camera as a large, colorful, amorphous creature grows behind him, with the Reebok logo appearing in the center.© Reebok0:37
  12. A bobblehead of Conor McGregor with tattoos on his chest looks around in a dark room.© Reebok0:42

Stills © Reebok. Made by Deutsch, Riff Raff Films and The Sacred Egg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Conor McGregor's shoes bring his toys to life for epic battles.

Tagline: “SPORT THE UNEXPECTED”

magical itemtoys come to lifeminiature worldstop-motion animationcelebrity endorsementfantasy battles

The cut

Length
47 s
Shots
23
Average shot
2.0 s
Format
mixed

What creatives use Reebok “Zigurine” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Reebok “Zigurine”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a black Reebok t-shirt and sweatpants stands in a messy living room with a pool table and toys, looking around.© ReebokConor McGregor, a bearded man in a black Reebok t-shirt, looks down and then to the side in a modern living room.© ReebokA person wearing black and orange Reebok sneakers steps on a toy train, causing sparks to fly, on a wooden floor in an interior setting.© ReebokA pair of black Reebok sneakers with glowing orange soles stands over a small action figure of Conor McGregor, who then comes to life.© Reebok
    Frames from Reebok “Zigurine”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Reebok “Zigurine” in order, with its length, framing and what happens in it.

    A man in a black Reebok t-shirt and sweatpants stands in a messy living room with a pool table and toys, looking around.© ReebokConor McGregor, a bearded man in a black Reebok t-shirt, looks down and then to the side in a modern living room.© ReebokA person wearing black and orange Reebok sneakers steps on a toy train, causing sparks to fly, on a wooden floor in an interior setting.© ReebokA pair of black Reebok sneakers with glowing orange soles stands over a small action figure of Conor McGregor, who then comes to life.© ReebokA blue and orange claymation monster with three eyes and fangs stands on a rug, surrounded by other toys, as the camera zooms in on its face.© ReebokA stop-motion animated action figure of Conor McGregor fights a blue and orange clay monster on a wooden floor under a chair.© Reebok
    Length: 47 s · Shots: 23 · Average shot: 2.0 s · Format: mixed

  3. 03Ad ideas: every spot built on a magical item

    Before you present an idea, you need to know who has done it, and how.

    Reebok “Zigurine” is built on a magical item. Search the library by idea to see every spot that uses it.

    adidas “X Speedportal”© adidasiPhone “El lazo de Petra”© iPhoneFanta “Rider Rules (Director's Cut)”© FantaKitKat “The Lord of the Rings”© KitKat
    adidas · iPhone · Fanta · KitKat

More commercials by The Sacred Egg

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Questions

Who directed the Reebok “Zigurine” commercial?

The Sacred Egg directed it, produced by Riff Raff Films, for the agency Deutsch.

Which agency made Reebok “Zigurine”?

Deutsch created it for Reebok (2020).

What awards did Reebok “Zigurine” win?

2 awards, including Creative Circle 2020 Bronze FILM CRAFT - Best Animation (single) and Kinsale Sharks 2020 Bronze Film Craft - Animation (International) - Character Animation.

What is the tagline of Reebok “Zigurine”?

“SPORT THE UNEXPECTED”

Sources for the credits and awards

web.archive.orgweb.archive.orgweb.archive.org