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MailChimp “MailShrimp” 2017

MailChimp “MailShrimp” (2017) is a MailChimp commercial directed by The Sacred Egg for Droga5, produced by Riff Raff Films. It won 2 awards, including British Arrows 2017 Craft Gold — Original Composition and shots Awards 2017 Gold — Best Use of Music in a Commercial.

A shrimp sandwich made of airmail envelopes sings a heartfelt song about becoming a mailman, playing on the similar-sounding names of MailChimp and MailShrimp.

Video: Mailchimp - Topic on YouTube

Frames

  1. A pair of hands holds a shrimp sandwich made of airmail envelopes, tied with string, against a pink background.© MailChimp0:00
  2. MailChimp “MailShrimp”, shot 1© MailChimp0:21
  3. MailChimp “MailShrimp”, shot 1© MailChimp0:42
  4. MailChimp “MailShrimp”, shot 1© MailChimp1:03
  5. MailChimp “MailShrimp”, shot 1© MailChimp1:24
  6. MailChimp “MailShrimp”, shot 1© MailChimp1:45
  7. MailChimp “MailShrimp”, shot 1© MailChimp2:06

Stills © MailChimp. Made by Droga5, Riff Raff Films and The Sacred Egg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A shrimp sandwich sings a song about becoming a mailman.

personificationmusical numberpun-based humoraspirational journeyvisual metaphorminimalist set

The cut

Length
169 s
One take
169 s in a single shot

What creatives use MailChimp “MailShrimp” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of MailChimp “MailShrimp”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A pair of hands holds a shrimp sandwich made of airmail envelopes, tied with string, against a pink background.© MailChimpMailChimp “MailShrimp”, 0:21© MailChimpMailChimp “MailShrimp”, 0:42© MailChimpMailChimp “MailShrimp”, 1:03© MailChimp
    Frames from MailChimp “MailShrimp”

  2. 02How a one-take commercial is built

    169 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A pair of hands holds a shrimp sandwich made of airmail envelopes, tied with string, against a pink background.© MailChimpMailChimp “MailShrimp”, 0:21© MailChimpMailChimp “MailShrimp”, 0:42© MailChimpMailChimp “MailShrimp”, 1:03© MailChimpMailChimp “MailShrimp”, 1:24© MailChimpMailChimp “MailShrimp”, 1:45© MailChimp
    Length: 169 s · One take: 169 s in a single shot

  3. 03Ad ideas: every spot built on a personification

    Before you present an idea, you need to know who has done it, and how.

    MailChimp “MailShrimp” is built on a personification. Search the library by idea to see every spot that uses it.

    Epuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentApple “Get a Mac”© AppleManscaped “Hair Ballad”© ManscapedGas Networks Ireland “GNI Dial Before you Dig”© Gas Networks Ireland
    Epuron / German Ministry for the Environment · Apple · Manscaped · Gas Networks Ireland

More commercials by The Sacred Egg

More from Droga5

Award-winning tech commercials

Questions

Who directed the MailChimp “MailShrimp” commercial?

The Sacred Egg directed it, produced by Riff Raff Films, for the agency Droga5.

Which agency made MailChimp “MailShrimp”?

Droga5 created it for MailChimp (2017).

What awards did MailChimp “MailShrimp” win?

2 awards, including British Arrows 2017 Craft Gold — Original Composition and shots Awards 2017 Gold — Best Use of Music in a Commercial.

Sources for the credits and awards

britisharrows.comshots