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Burger King “We Give Up” 2024

Burger King “We Give Up” (2024) is a Burger King commercial directed by The Sacred Egg for BBH, produced by Riff Raff Films. It won one award: British Arrows 2024 Craft Silver — Colourist.

Burger King admits defeat in the "chicken sandwich wars" by highlighting the Whopper's enduring popularity through a retro-themed campaign.

Video: Burger King® UK on YouTube

Shot by shot

  1. A man in a suit and glasses walks towards a vintage television, which displays a black and white image of a burger and then the word "WHOPPER" in a distorted font.© Burger King0:00
  2. A bustling street scene in a retro city, with people walking, a green car, and a scooter, in front of a florist and a cinema.© Burger King0:06
  3. A man in a brown suit kneels on the ground next to a duffel bag and a Burger King Whopper sign on a sidewalk.© Burger King0:10
  4. Burger King “We Give Up”, shot 7© Burger King0:13
  5. Two men with 70s hairstyles and clothing stand next to a wall covered in Burger King Whopper posters on a city street.© Burger King0:18
  6. A man with long hair and a mustache, wearing a jacket and glasses, walks towards the camera on a sunny street, adjusting his collar.© Burger King0:21
  7. A man with a mustache and curly hair, wearing a brown jacket and glasses, stands in front of a travel agency with a "Whopper" blimp in the sky.© Burger King0:26
  8. A young man with glasses and a plaid shirt stands outside a purple video store, looking up at a plane flying overhead with a "WHOPPER" banner.© Burger King0:29
  9. A young woman with blonde hair works at the counter of a laundromat, looking at a small TV playing a video of someone cutting a burger.© Burger King0:35
  10. A young man with glasses and a goatee looks at a washing machine, where a t-shirt with "YES, ANOTHER WHOPPER!" is being washed in a laundromat.© Burger King0:39
  11. A young man with curly hair and glasses looks directly at the camera, with the word "WHOPPER" reflected in his lenses, against a grey wall.© Burger King0:46
  12. A young man with glasses and a brown jacket looks directly at the camera, then to the side, in a Burger King restaurant.© Burger King0:49

Stills © Burger King. Made by BBH, Riff Raff Films and The Sacred Egg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Burger King gives up on chicken, focusing on the Whopper's timeless appeal.

Tagline: “We give up.”

retro aestheticubiquitous advertisingbrand loyaltyplayful self-deprecationmusical jingle

The cut

Length
60 s
Shots
27
Average shot
2.2 s

What creatives use Burger King “We Give Up” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Burger King “We Give Up”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a suit and glasses walks towards a vintage television, which displays a black and white image of a burger and then the word "WHOPPER" in a distorted font.© Burger KingA bustling street scene in a retro city, with people walking, a green car, and a scooter, in front of a florist and a cinema.© Burger KingA man in a brown suit kneels on the ground next to a duffel bag and a Burger King Whopper sign on a sidewalk.© Burger KingBurger King “We Give Up”, 0:13© Burger King
    Frames from Burger King “We Give Up”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Burger King “We Give Up” in order, with its length, framing and what happens in it.

    A man in a suit and glasses walks towards a vintage television, which displays a black and white image of a burger and then the word "WHOPPER" in a distorted font.© Burger KingA bustling street scene in a retro city, with people walking, a green car, and a scooter, in front of a florist and a cinema.© Burger KingA man in a brown suit kneels on the ground next to a duffel bag and a Burger King Whopper sign on a sidewalk.© Burger KingBurger King “We Give Up”, 0:13© Burger KingTwo men with 70s hairstyles and clothing stand next to a wall covered in Burger King Whopper posters on a city street.© Burger KingA man with long hair and a mustache, wearing a jacket and glasses, walks towards the camera on a sunny street, adjusting his collar.© Burger King
    Length: 60 s · Shots: 27 · Average shot: 2.2 s

  3. 03Ad ideas: every spot built on a retro aesthetic

    Before you present an idea, you need to know who has done it, and how.

    Burger King “We Give Up” is built on a retro aesthetic. Search the library by idea to see every spot that uses it.

    Heinz “Mustard x Mustard”© HeinzBBC “Jazz Emu”© BBCAndrex “First Office Poo”© AndrexLipton “Ditch the Glitch”© Lipton
    Heinz · BBC · Andrex · Lipton

More commercials by The Sacred Egg

More from BBH

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Burger King “We Give Up” commercial?

The Sacred Egg directed it, produced by Riff Raff Films, for the agency BBH.

Which agency made Burger King “We Give Up”?

BBH created it for Burger King (2024).

What awards did Burger King “We Give Up” win?

1 awards, including British Arrows 2024 Craft Silver — Colourist.

What is the tagline of Burger King “We Give Up”?

“We give up.”

Sources for the credits and awards

britisharrows.com