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BT “Broadband Rage” 2021

BT “Broadband Rage” (2021) is a BT commercial directed by The Sacred Egg, produced by Riff Raff Films. It won one award: Kinsale Sharks 2021 Bronze Film (International) - Communication Providers.

People experience extreme frustration and rage due to slow and unreliable broadband, leading to chaotic destruction, until BT's unbreakable hybrid broadband offers a serene solution.

Video: BT on YouTube

Shot by shot

  1. A woman sits at a desk in a dimly lit room, working on a laptop, while a cat watches rain from a window and fish swim in an aquarium.© BT0:00
  2. A person's hand is seen in a medium closeup, clicking a computer mouse on a cork mousepad, next to a keyboard on a wooden desk.© BT0:01
  3. A woman with dark hair and a light blue sweater looks directly at the camera with a worried expression in a dimly lit room.© BT0:04
  4. A domestic cat with brown and white fur sits on a window sill, looking out at the rainy night city lights.© BT0:10
  5. A woman with dark hair and a light blue top is seen from a worms-eye view, looking down with a frustrated expression.© BT0:18
  6. A man in a light blue shirt holds a computer monitor with both hands, as the screen shatters into colorful fragments, in a dimly lit room.© BT0:21
  7. A man in the background throws a remote at a TV, cracking the glass of a fish tank in the foreground.© BT0:24
  8. A goldfish with a guitar jumps out of a glass of water, then a fish tank explodes in a dimly lit room.© BT0:26
  9. A man with blue eyes and a tear rolling down his cheek looks distressed in a dark, indeterminate interior setting.© BT0:32
  10. A living room with dark green walls and blue furniture is shown, then explodes into a cloud of debris and dust.© BT0:38
  11. A large flat-screen TV displays a spaceship flying over a planet, with legal disclaimer text below, in a modern living room.© BT0:45
  12. A couple sits on a sofa, watching a spaceship on a large TV screen in a modern living room, as a window slowly closes in front of them.© BT0:54

Stills © BT. Made by Riff Raff Films and The Sacred Egg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Exaggerated broadband rage leading to destruction, resolved by BT's unbreakable Wi-Fi.

Tagline: “One day all broadband will be like this.”

exaggerated reactionslow-motion destructioncalm before the stormproblem-solutionvisual metaphor

The cut

Length
60 s
Shots
34
Average shot
1.8 s

What creatives use BT “Broadband Rage” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of BT “Broadband Rage”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman sits at a desk in a dimly lit room, working on a laptop, while a cat watches rain from a window and fish swim in an aquarium.© BTA person's hand is seen in a medium closeup, clicking a computer mouse on a cork mousepad, next to a keyboard on a wooden desk.© BTA woman with dark hair and a light blue sweater looks directly at the camera with a worried expression in a dimly lit room.© BTA domestic cat with brown and white fur sits on a window sill, looking out at the rainy night city lights.© BT
    Frames from BT “Broadband Rage”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of BT “Broadband Rage” in order, with its length, framing and what happens in it.

    A woman sits at a desk in a dimly lit room, working on a laptop, while a cat watches rain from a window and fish swim in an aquarium.© BTA person's hand is seen in a medium closeup, clicking a computer mouse on a cork mousepad, next to a keyboard on a wooden desk.© BTA woman with dark hair and a light blue sweater looks directly at the camera with a worried expression in a dimly lit room.© BTA domestic cat with brown and white fur sits on a window sill, looking out at the rainy night city lights.© BTA woman with dark hair and a light blue top is seen from a worms-eye view, looking down with a frustrated expression.© BTA man in a light blue shirt holds a computer monitor with both hands, as the screen shatters into colorful fragments, in a dimly lit room.© BT
    Length: 60 s · Shots: 34 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a exaggerated reaction

    Before you present an idea, you need to know who has done it, and how.

    BT “Broadband Rage” is built on a exaggerated reaction. Search the library by idea to see every spot that uses it.

    Perrier “Lion”© PerrierPizza Hut “Pizza Hut”© Pizza HutAxe/Lynx “Axe lower body”© Axe/LynxSchmackos “Dogs Go Wacko for Schmackos”© Schmackos
    Perrier · Pizza Hut · Axe/Lynx · Schmackos

More commercials by The Sacred Egg

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the BT “Broadband Rage” commercial?

The Sacred Egg directed it, produced by Riff Raff Films.

What awards did BT “Broadband Rage” win?

1 awards, including Kinsale Sharks 2021 Bronze Film (International) - Communication Providers.

What is the tagline of BT “Broadband Rage”?

“One day all broadband will be like this.”

Sources for the credits and awards

web.archive.orgweb.archive.org