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FEMA “Waiting” 2014

FEMA “Waiting” (2014) is a FEMA commercial directed by Nicolai Fuglsig for Deutsch, produced by MJZ. It won one award: DGA 2014 commercials — winner (Nicolai Fuglsig).

Families in a crowded emergency shelter anxiously await news of loved ones, highlighting the emotional toll of being separated during a crisis.

Video: Nicolai Fuglsig on Vimeo

Shot by shot

  1. A man and a woman, both in their 30s, are having an intense conversation in a dimly lit interior space.© FEMA0:33
  2. A family of five, including two parents and three children, sits together in a crowded shelter, looking up with worried expressions.© FEMA0:35
  3. A distressed woman with dark curly hair looks over a man's shoulder, her eyes wide with worry in a dimly lit interior.© FEMA0:42

Stills © FEMA. Made by Deutsch, MJZ and Nicolai Fuglsig.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the emotional impact of separation during emergencies.

Tagline: “Make sure you know where to find your family in an emergency.”

anxious waitingfamily separationshelter environmentuncertainty and fearemotional distress

The cut

Length
60 s
Shots
8
Average shot
7.6 s

What creatives use FEMA “Waiting” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of FEMA “Waiting”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man and a woman, both in their 30s, are having an intense conversation in a dimly lit interior space.© FEMAA family of five, including two parents and three children, sits together in a crowded shelter, looking up with worried expressions.© FEMAA distressed woman with dark curly hair looks over a man's shoulder, her eyes wide with worry in a dimly lit interior.© FEMA
    Frames from FEMA “Waiting”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of FEMA “Waiting” in order, with its length, framing and what happens in it.

    A man and a woman, both in their 30s, are having an intense conversation in a dimly lit interior space.© FEMAA family of five, including two parents and three children, sits together in a crowded shelter, looking up with worried expressions.© FEMAA distressed woman with dark curly hair looks over a man's shoulder, her eyes wide with worry in a dimly lit interior.© FEMA
    Length: 60 s · Shots: 8 · Average shot: 7.6 s

  3. 03Ad ideas: every spot built on a emotional distress

    Before you present an idea, you need to know who has done it, and how.

    FEMA “Waiting” is built on a emotional distress. Search the library by idea to see every spot that uses it.

    White Ribbon “Day After Day”© White RibbonST Johns Ambulance “Helpless”© ST Johns AmbulanceDrink Drive “Breathalyse”© Drink DriveRoad Safety “Bones”© Road Safety
    White Ribbon · ST Johns Ambulance · Drink Drive · Road Safety

More commercials by Nicolai Fuglsig

More from Deutsch

  • Taco Bell "Taco Bell x LeBron James: Freeing Taco T***day" (2024) commercial still© Taco BellTaco Bell “Taco Bell x LeBron James: Freeing Taco T***day” 2024DeutschEffie Awards Gold 2024
  • Tile "Lost Panda" (2018) commercial still© TileTile “Lost Panda” 2018Dir. Mark Molloy · DeutschAdFest Gold 2018
  • Volkswagen "The Bark Side" (2013) commercial still© VolkswagenVolkswagen “The Bark Side” 2013Dir. Keith Schofield · DeutschD&AD Yellow Pencil 2013
  • PlayStation (MLB 09: The Show) "MLB' 09: The Show" (2010) commercial still© PlayStation (MLB 09: The Show)PlayStation (MLB 09: The Show) “MLB' 09: The Show” 2010DeutschEffie Awards Gold 2010
  • Bioré "Biore. Clean. Honest" (1999) commercial still© BioréBioré “Biore. Clean. Honest” 1999DeutschEffie Awards Gold 1999
  • Furniture Store "Salesmen" (1991) commercial still© Furniture StoreFurniture Store “Salesmen” 1991DeutschCannes Lions Gold 1991

Award-winning public service & ngo commercials

Questions

Who directed the FEMA “Waiting” commercial?

Nicolai Fuglsig directed it, produced by MJZ, for the agency Deutsch.

Which agency made FEMA “Waiting”?

Deutsch created it for FEMA (2014).

What awards did FEMA “Waiting” win?

1 awards, including DGA 2014 commercials — winner (Nicolai Fuglsig).

What is the tagline of FEMA “Waiting”?

“Make sure you know where to find your family in an emergency.”

Sources for the credits and awards

en.wikipedia.org