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Coca-Cola “It's Mine” 2008

Coca-Cola “It's Mine” (2008) is a Coca-Cola commercial directed by Nicolai Fuglsig for Wieden+Kennedy, produced by MJZ. It won 15 awards, including D&AD 2009 TV & Cinema Crafts: Special Effects Yellow Pencil, Clio 2009 Gold — Television/Cinema/Digital / Animation and Cannes Lions 2008 Film Silver.

Giant parade balloons of popular cartoon characters fight over a Coca-Cola bottle, causing chaos and amusement in the city.

Video: Nicolai Fuglsig on Vimeo

Shot by shot

  1. An aerial view of Central Park in New York City, surrounded by skyscrapers, with autumn trees and a lake visible under a bright sky.© Coca-Cola0:00
  2. Two large cartoon character balloons and a Coca-Cola bottle balloon float above a crowd of people during a parade on a city street.© Coca-Cola0:04
  3. A giant Coca-Cola Classic bottle stands tall between two buildings on a city street, with a clear blue sky above.© Coca-Cola0:09
  4. A large, inflatable cartoon character balloon, red and tan, floats past a tall, light-brown building with many windows during a parade.© Coca-Cola0:12
  5. A giant Stewie Griffin balloon from Family Guy, holding a Coca-Cola bottle, floats above a Macy's star balloon during a parade on a city street.© Coca-Cola0:17
  6. A male flower vendor in a brown cap and vest arranges flowers at his street stall in a city, looking up as a woman passes by.© Coca-Cola0:21
  7. A giant Stewie Griffin balloon from Family Guy holds a Coca-Cola bottle while floating above a city street with tall buildings.© Coca-Cola0:27
  8. An inflatable Stewie Griffin from Family Guy is seen from a high angle, struggling to hold onto a giant Coca-Cola bottle in a city.© Coca-Cola0:34
  9. Two large cartoon character balloons, a dog and a baby, float high above a city street, fighting over a giant Coca-Cola bottle.© Coca-Cola0:38
  10. Stewie Griffin and Underdog, animated characters, float next to a giant Coca-Cola bottle high above a city with tall buildings.© Coca-Cola0:43
  11. A giant Charlie Brown balloon peeks over a building, surrounded by water towers on a city rooftop during the day.© Coca-Cola0:47
  12. Stewie Griffin and Brian the dog balloons from Family Guy float above a city street during a parade.© Coca-Cola0:52

Stills © Coca-Cola. Made by Wieden+Kennedy, MJZ and Nicolai Fuglsig.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Cartoon characters fight over a Coke bottle during a parade.

Tagline: “the Coke side of life”

giant charactersslapstick comedychase sequenceunexpected eventproduct as prize

The cut

Length
61 s
Shots
36
Average shot
1.7 s
Format
mixed

What creatives use Coca-Cola “It's Mine” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coca-Cola “It's Mine”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial view of Central Park in New York City, surrounded by skyscrapers, with autumn trees and a lake visible under a bright sky.© Coca-ColaTwo large cartoon character balloons and a Coca-Cola bottle balloon float above a crowd of people during a parade on a city street.© Coca-ColaA giant Coca-Cola Classic bottle stands tall between two buildings on a city street, with a clear blue sky above.© Coca-ColaA large, inflatable cartoon character balloon, red and tan, floats past a tall, light-brown building with many windows during a parade.© Coca-Cola
    Frames from Coca-Cola “It's Mine”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coca-Cola “It's Mine” in order, with its length, framing and what happens in it.

    An aerial view of Central Park in New York City, surrounded by skyscrapers, with autumn trees and a lake visible under a bright sky.© Coca-ColaTwo large cartoon character balloons and a Coca-Cola bottle balloon float above a crowd of people during a parade on a city street.© Coca-ColaA giant Coca-Cola Classic bottle stands tall between two buildings on a city street, with a clear blue sky above.© Coca-ColaA large, inflatable cartoon character balloon, red and tan, floats past a tall, light-brown building with many windows during a parade.© Coca-ColaA giant Stewie Griffin balloon from Family Guy, holding a Coca-Cola bottle, floats above a Macy's star balloon during a parade on a city street.© Coca-ColaA male flower vendor in a brown cap and vest arranges flowers at his street stall in a city, looking up as a woman passes by.© Coca-Cola
    Length: 61 s · Shots: 36 · Average shot: 1.7 s · Format: mixed

  3. 03Ad ideas: every spot built on a slapstick comedy

    Before you present an idea, you need to know who has done it, and how.

    Coca-Cola “It's Mine” is built on a slapstick comedy. Search the library by idea to see every spot that uses it.

    Uber Eats “Pirate's Booty”© Uber EatsRema 1000 “Crazy Santa”© Rema 1000Audi “Clowns”© AudiPaperchase “Cupid”© Paperchase
    Uber Eats · Rema 1000 · Audi · Paperchase

More commercials by Nicolai Fuglsig

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Coca-Cola “It's Mine” commercial?

Nicolai Fuglsig directed it, produced by MJZ, for the agency Wieden+Kennedy.

Which agency made Coca-Cola “It's Mine”?

Wieden+Kennedy created it for Coca-Cola (2008).

What awards did Coca-Cola “It's Mine” win?

15 awards, including D&AD 2009 TV & Cinema Crafts: Special Effects Yellow Pencil, D&AD 2009 Yellow Pencil — TV & Cinema Crafts / Special Effects, Clio 2009 Gold — Television/Cinema/Digital / Animation and Cannes Lions 2008 Film Silver.

What is the tagline of Coca-Cola “It's Mine”?

“the Coke side of life”

Sources for the credits and awards

en.wikipedia.orgen.wikipedia.orgmjz.comdandad.orgclios.comaicpawards.comThe WorkThe Workweb.archive.orgoneclub.orgoneclub.orgAdForum