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commercial production company

Ponder

Ponder is a commercial production company. FrameThrower's visual library has 17 of its commercials (2021–2026), cut shot by shot, 1 of them award-winning. The work includes spots for SuperValu, Specsavers, Irish Cancer Society and Bulmers, directed by Brian Durnin, Tomas Jonsgården and DADDY among others, for agencies including Boys + Girls, Folk VML and Specsavers.

17
Commercials in our library
1
Award-winning
2021–2026
Active

01 · Featured

Ponder's most awarded commercial

Video: denis. on Vimeo

Kinsale Sharks Bronze 2021

Bulmers “The Alchemy of The Orchard” 2021

This ad for Bulmers cider takes viewers on a journey from the apple orchard to the city, highlighting the natural ingredients and the vibrant social experiences associated with the drink.

Directed by Brian Durnin · denis. · Ponder

See the spot →

02 · Directors

Notable directors at Ponder

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Ponder's clients

Every brand in the library, by award-winning work.

  • Bulmers2021

    1 commercials · 1 award-winning

  • SuperValu2024

    3 commercials

  • Specsavers2023–2024

    3 commercials

  • Irish Cancer Society2022

    2 commercials

  • Vodafone Ireland2026

    1 commercials

  • Jacob’s2026

    1 commercials

  • Aldi2025

    1 commercials

  • Red2024

    1 commercials

  • Tesco Ireland2023

    1 commercials

  • Smyths Toys Superstores2025

    1 commercials

  • Bank of Ireland2025

    1 commercials

  • Three2023

    1 commercials

04 · Works with

Who Ponder works with

From the credits: the companies behind the spots, by number of spots.

Agencies Ponder works for

05 · Awards

Ponder's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Kinsale Sharks

    .

Top award-winning spots

06 · Work

Commercials by Ponder

Our visual library has 17 Ponder commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Vodafone Ireland “25 Years” (2026)© Vodafone IrelandVodafone Ireland “25 Years” 2026
Jacob’s “Namaste” (2026)© Jacob’sJacob’s “Namaste” 2026
Aldi “GOOD FOOD - GOOD MOOD” (2025)© AldiAldi “GOOD FOOD - GOOD MOOD” 2025
Smyths Toys Superstores “2025 Christmas Ad is here! The Scent of Christmas Magic” (2025)© Smyths Toys SuperstoresSmyths Toys Superstores “2025 Christmas Ad is here! The Scent of Christmas Magic” 2025
Bank of Ireland “Personal Current Account” (2025)© Bank of IrelandBank of Ireland “Personal Current Account” 2025

Most awarded

  • Bulmers "The Alchemy of The Orchard" (2021) commercial still© BulmersBulmers “The Alchemy of The Orchard” 2021Dir. Brian Durnin · denis.Kinsale Sharks Bronze 2021
  • Vodafone Ireland "25 Years" (2026) commercial still© Vodafone IrelandVodafone Ireland “25 Years” 2026Dir. Tomas Jonsgården · VML
  • Jacob’s "Namaste" (2026) commercial still© Jacob’sJacob’s “Namaste” 2026Dir. Tomas Jonsgården · Boys + Girls
  • Aldi "GOOD FOOD - GOOD MOOD" (2025) commercial still© AldiAldi “GOOD FOOD - GOOD MOOD” 2025Dir. Brian Durnin · McCann Manchester
  • Smyths Toys Superstores "2025 Christmas Ad is here! The Scent of Christmas Magic" (2025) commercial still© Smyths Toys SuperstoresSmyths Toys Superstores “2025 Christmas Ad is here! The Scent of Christmas Magic” 2025Dir. Brian Durnin · Droga5
  • Bank of Ireland "Personal Current Account" (2025) commercial still© Bank of IrelandBank of Ireland “Personal Current Account” 2025Dir. D.A.D.D.Y. · The Bank Collective
  • Red "Click" (2024) commercial still© RedRed “Click” 2024Dir. Brian Durnin · M&C Saatchi
  • SuperValu "Christmas One" (2024) commercial still© SuperValuSuperValu “Christmas One” 2024Dir. Brian Durnin · Boys + Girls
  • SuperValu "Christmas Two" (2024) commercial still© SuperValuSuperValu “Christmas Two” 2024Dir. Brian Durnin · Boys + Girls
  • SuperValu "Christmas Three" (2024) commercial still© SuperValuSuperValu “Christmas Three” 2024Dir. Brian Durnin · Boys + Girls
  • Specsavers "OK hearing is not OK" (2024) commercial still© SpecsaversSpecsavers “OK hearing is not OK” 2024Dir. DADDY · Specsavers
  • Tesco Ireland "Food Love Stories - Sam’s ‘Saviour’ Steak Salad" (2023) commercial still© Tesco IrelandTesco Ireland “Food Love Stories - Sam’s ‘Saviour’ Steak Salad” 2023Dir. Lena Beug · BBH
  • Specsavers "Perfect Partner" (2023) commercial still© SpecsaversSpecsavers “Perfect Partner” 2023Dir. DADDY · Specsavers
  • Specsavers "Audiology ANZ - Audiology" (2023) commercial still© SpecsaversSpecsavers “Audiology ANZ - Audiology” 2023Dir. D.A.D.D.Y (Mike & Enda) · The Agency at Specsavers
  • Three "Jeff Rocks Out" (2023) commercial still© ThreeThree “Jeff Rocks Out” 2023Dir. Ponder
  • Irish Cancer Society "Daffodil 2022" (2022) commercial still© Irish Cancer SocietyIrish Cancer Society “Daffodil 2022” 2022Dir. Tomas Jonsgården · Folk VML
  • Irish Cancer Society "Rachel and Ziya" (2022) commercial still© Irish Cancer SocietyIrish Cancer Society “Rachel and Ziya” 2022Dir. Tomas Jonsgården · Folk VML

07 · For producers

What producers use Ponder's page for

  1. 01Who directs for Ponder

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Ponder's 17 commercials, with the agencies and awards.

    Bulmers “The Alchemy of The Orchard”© BulmersVodafone Ireland “25 Years”© Vodafone IrelandJacob’s “Namaste”© Jacob’sAldi “GOOD FOOD - GOOD MOOD”© Aldi
    Brian Durnin · Tomas Jonsgården · DADDY

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Ponder's work by year, brand and award in one place, and the companies with a similar body of work.

    Finch© New Zealand GovernmentMerman Branded (UK)© PureGymBiscuit Filmworks© AnthropicStink© Ubisoft
    Similar: Finch, Merman Branded (UK), Biscuit Filmworks

08 · Questions

About Ponder

What commercials has Ponder made?+

17 in the library, 2021–2026, including Bulmers “The Alchemy of The Orchard”, Vodafone Ireland “25 Years”, Jacob’s “Namaste” and Aldi “GOOD FOOD - GOOD MOOD”.

Which agencies has Ponder worked with?+

Boys + Girls (4), Folk VML (2), Specsavers (2), denis. (1) and VML (1).

Which directors are behind Ponder's commercials?+

Brian Durnin (7), Tomas Jonsgården (4), DADDY (2), Lena Beug (1), D.A.D.D.Y (Mike & Enda) (1) and D.A.D.D.Y. (1).

What awards has Ponder's work won?+

1 award-winning spots, including Kinsale Sharks Bronze 2021 for Bulmers “The Alchemy of The Orchard”.

Who are Ponder's clients?+

In the library: Bulmers (1 commercials, 2021–2021), SuperValu (3 commercials, 2024–2024), Specsavers (3 commercials, 2023–2024), Irish Cancer Society (2 commercials, 2022–2022), Vodafone Ireland (1 commercials, 2026–2026) and Jacob’s (1 commercials, 2026–2026).

09 · Discover

Other production companies with similar work

Not connected to Ponder: matched by the ideas, tone and categories of their commercials.