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Bulmers “The Alchemy of The Orchard” 2021

Bulmers “The Alchemy of The Orchard” (2021) is a Bulmers commercial directed by Brian Durnin for denis., produced by Ponder. It won 2 awards, including Kinsale Sharks 2021 Bronze Music & Sound Craft (Irish) - Original Music.

This ad for Bulmers cider takes viewers on a journey from the apple orchard to the city, highlighting the natural ingredients and the vibrant social experiences associated with the drink.

Video: denis. on Vimeo

Shot by shot

  1. A wide shot of an orchard with many trees and green grass, with sunlight filtering through the leaves, creating a serene atmosphere.© Bulmers0:00
  2. A person in a striped shirt climbs a wooden ladder to pick red apples from a tree in a sun-drenched orchard.© Bulmers0:02
  3. Red apples hang from a tree branch, with sunlight filtering through the leaves in an orchard.© Bulmers0:04
  4. A bearded man in his 40s looks up at an apple tree, holding an apple in his hand, in an orchard on a sunny day.© Bulmers0:04
  5. A close-up shot shows a single drop of liquid forming and dripping from a dark spout against a blurred, warm-toned background.© Bulmers0:05
  6. Red apples hang from a tree, with sunlight filtering through the leaves in an orchard.© Bulmers0:06
  7. A woman in a flat cap and quilted vest smiles, looking up and to the right, in a sunny orchard.© Bulmers0:06
  8. Three people, two men and one woman, are walking through an apple orchard, carrying baskets full of apples, with sunlight filtering through the trees.© Bulmers0:08
  9. Two people in rustic clothing carry wooden buckets full of apples through a sun-dappled orchard, with an old piano visible in the background.© Bulmers0:09
  10. The sun sets behind buildings on a city street, with a stop sign visible on the left.© Bulmers0:10
  11. Cider is poured into a glass full of ice, creating splashes and bubbles, in a close-up shot.© Bulmers0:34
  12. Golden liquid with many small bubbles fills the frame from left to right, creating a dynamic and effervescent visual.© Bulmers0:36

Stills © Bulmers. Made by denis., Ponder and Brian Durnin.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The journey of the apple from orchard to cider, culminating in shared moments.

Tagline: “When time bears fruit.”

nature to city transitionjourney of ingredientstransformation of raw materialscelebration of craftsocial gatheringtime lapse

The cut

Length
60 s
Shots
66
Average shot
0.9 s

What creatives use Bulmers “The Alchemy of The Orchard” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bulmers “The Alchemy of The Orchard”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of an orchard with many trees and green grass, with sunlight filtering through the leaves, creating a serene atmosphere.© BulmersA person in a striped shirt climbs a wooden ladder to pick red apples from a tree in a sun-drenched orchard.© BulmersRed apples hang from a tree branch, with sunlight filtering through the leaves in an orchard.© BulmersA bearded man in his 40s looks up at an apple tree, holding an apple in his hand, in an orchard on a sunny day.© Bulmers
    Frames from Bulmers “The Alchemy of The Orchard”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bulmers “The Alchemy of The Orchard” in order, with its length, framing and what happens in it.

    A wide shot of an orchard with many trees and green grass, with sunlight filtering through the leaves, creating a serene atmosphere.© BulmersA person in a striped shirt climbs a wooden ladder to pick red apples from a tree in a sun-drenched orchard.© BulmersRed apples hang from a tree branch, with sunlight filtering through the leaves in an orchard.© BulmersA bearded man in his 40s looks up at an apple tree, holding an apple in his hand, in an orchard on a sunny day.© BulmersA close-up shot shows a single drop of liquid forming and dripping from a dark spout against a blurred, warm-toned background.© BulmersRed apples hang from a tree, with sunlight filtering through the leaves in an orchard.© Bulmers
    Length: 60 s · Shots: 66 · Average shot: 0.9 s

  3. 03Ad ideas: every spot built on a journey of ingredients

    Before you present an idea, you need to know who has done it, and how.

    Bulmers “The Alchemy of The Orchard” is built on a journey of ingredients. Search the library by idea to see every spot that uses it.

    Chipotle “Unfolded”© ChipotleNespresso “Ispirazione Italiana”© NespressoHarris Teeter “Origins”© Harris TeeterKAPITAN NAVI “Herring”© KAPITAN NAVI
    Chipotle · Nespresso · Harris Teeter · KAPITAN NAVI

More commercials by Brian Durnin

  • Heinz "Mayonnaise" (2026) commercial still© HeinzHeinz “Mayonnaise” 2026Dir. Brian Durnin
  • Cuisine De France "What's The Difference" (2026) commercial still© Cuisine De FranceCuisine De France “What's The Difference” 2026Dir. Brian Durnin
  • Aldi "GOOD FOOD - GOOD MOOD" (2025) commercial still© AldiAldi “GOOD FOOD - GOOD MOOD” 2025Dir. Brian Durnin · McCann Manchester
  • Smyths Toys Superstores "2025 Christmas Ad is here! The Scent of Christmas Magic" (2025) commercial still© Smyths Toys SuperstoresSmyths Toys Superstores “2025 Christmas Ad is here! The Scent of Christmas Magic” 2025Dir. Brian Durnin · Droga5
  • Red "Click" (2024) commercial still© RedRed “Click” 2024Dir. Brian Durnin · M&C Saatchi
  • SuperValu "Christmas One" (2024) commercial still© SuperValuSuperValu “Christmas One” 2024Dir. Brian Durnin · Boys + Girls

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Bulmers “The Alchemy of The Orchard” commercial?

Brian Durnin directed it, produced by Ponder, for the agency denis..

Which agency made Bulmers “The Alchemy of The Orchard”?

denis. created it for Bulmers (2021).

What awards did Bulmers “The Alchemy of The Orchard” win?

2 awards, including Kinsale Sharks 2021 Bronze Music & Sound Craft (Irish) - Original Music and Kinsale Sharks 2021 Bronze Music & Sound Craft (Irish) - Sound Mixing.

What is the tagline of Bulmers “The Alchemy of The Orchard”?

“When time bears fruit.”

Sources for the credits and awards

web.archive.orgweb.archive.orgweb.archive.org